Hi, I'm AFANDI IMANUARDI YUSUF. I'm a creative and detail-oriented Art Director with over 10 years of experience in visual communication, digital marketing, and brand development for multinational and game companies. I love conceptualizing and executing marketing campaigns, event branding, motion graphics, and UI/UX design. I have a proven track record of strengthening brand identity and delivering high-impact visual solutions aligned with company strategy.

AFANDI YUSUF

Hi, I'm AFANDI IMANUARDI YUSUF. I'm a creative and detail-oriented Art Director with over 10 years of experience in visual communication, digital marketing, and brand development for multinational and game companies. I love conceptualizing and executing marketing campaigns, event branding, motion graphics, and UI/UX design. I have a proven track record of strengthening brand identity and delivering high-impact visual solutions aligned with company strategy.

Available to hire

Hi, I’m AFANDI IMANUARDI YUSUF. I’m a creative and detail-oriented Art Director with over 10 years of experience in visual communication, digital marketing, and brand development for multinational and game companies.

I love conceptualizing and executing marketing campaigns, event branding, motion graphics, and UI/UX design. I have a proven track record of strengthening brand identity and delivering high-impact visual solutions aligned with company strategy.

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Language

English
Advanced

Work Experience

Marketing Communication & Creative Branding at PT Mimaki Indonesia – Japan -Based Multinational Company
June 1, 2025 - Present
Lead marketing communication strategies to strengthen brand presence in Indonesia; oversee overall brand development and creative direction aligned with Mimaki’s global identity; conceptualize and manage branding and event concepts including exhibitions, product launches, and promotional activities; collaborate with sales and international marketing teams to ensure consistent messaging and impactful visual storytelling; manage social media, digital marketing, and creative branding initiatives aligned with corporate strategy.
Marketing Communication & Creative Branding at PT Mimaki Indonesia
June 1, 2025 - Present
Develop and execute marketing communication strategies to strengthen brand presence in Indonesia. Lead overall brand development and creative direction, ensuring alignment with Mimaki’s global identity. Conceptualize and oversee branding and event concepts, including exhibitions, product launches, and promotional activities. Collaborate with sales and international marketing teams to ensure consistent messaging and impactful visual storytelling. Manage social media, digital marketing, and creative branding initiatives aligned with corporate strategy.
Senior Art Director at PT Brother International Sales Indonesia – Japan -Based Multinational Company
November 1, 2018 - June 1, 2025
Led creative direction for marketing materials including digital ads, brochures, banners, and OOH campaigns; conceptualized and executed event marketing activities such as product launches and brand activations; oversaw company branding consistency and develop SOPs for retail signage and promotional design; produced and edited video content for digital platforms using Adobe Premiere and After Effects; collaborated with marketing teams to develop engaging social media content and campaigns; designed UI/UX for company apps including “Brother iShop” and “BroScan” DMS program.
Senior Art Director at PT Brother International Sales Indonesia
November 1, 2018 - June 1, 2025
Lead creative direction for marketing materials including digital ads, brochures, banners, and OOH campaigns. Conceptualize and execute event marketing activities such as product launches and brand activations. Oversee company branding consistency and develop SOPs for retail signage and promotional design. Produce and edit video content for digital platforms using Adobe Premiere and After Effects. Collaborate with marketing teams to develop engaging social media content and campaigns. Designed UI/UX for company apps including “Brother iShop” and “BroScan” DMS program.
Graphic Designer at PT Pmang Games Indonesia (Neowiz) – Korean Game Company
June 1, 2017 - November 1, 2018
Created visual assets for mobile games, promotional materials, and advertising campaigns; collaborated with QA and development teams to ensure visual quality and consistency across platforms.
Graphic Designer at PT Pmang Games Indonesia (Neowiz)
June 1, 2017 - November 1, 2018
Created visual assets for mobile games, promotional materials, and advertising campaigns. Collaborated with QA and development teams to ensure visual quality and consistency across platforms.
Mobile Apps Designer & Photographer at PT Kreon Games Indonesia (Gemscool) – Korean Game Company
January 1, 2015 - June 1, 2017
Designed game assets for mobile titles including Gambol, Capsa Susun, and Clash of Viking; developed visual identity and mascot concepts for internal branding; managed social media and KOL collaborations to promote game titles; conducted product photography and visual shoots for brand ambassadors.
Mobile Apps Designer & Photographer at PT Kreon Games Indonesia (Gemscool)
January 1, 2015 - June 1, 2017
Designed game assets for mobile titles including Gambol, Capsa Susun, and Clash of Viking. Developed visual identity and mascot concepts for internal branding. Managed social media and KOL collaborations to promote game titles. Conducted product photography and visual shoots for brand ambassadors.
Graphic Designer at Ksynapse Developer – Korean App Developer
November 1, 2014 - January 1, 2015
Designed UI/UX and assets for PC game Lost Saga and mobile apps for corporate clients.
IT Support at Pertamina ONWJ – Indonesia National Oil Company
July 1, 2014 - November 1, 2014
Supported intranet development connecting Jakarta Head Office with offshore facilities.
Graphic Designer at Pertamina HSSE Division – Indonesia National Oil Company
September 1, 2013 - July 1, 2014
Created logos, training visuals, and internal campaign materials for HSSE programs.
Account Executive & Graphic Designer at Coraco Design & Production House – Creative Agency
January 1, 2012 - September 1, 2013
Managed branding and packaging design for Kimia Farma vitamin, cholesterol and beauty products. Delivered product campaigns and packaging that improved market presence and recognition.
Graphic Designer at Hakuhodo Creative Agency – Creative Agency
October 1, 2011 - December 1, 2011
Assisted in campaign design for Nissan Juke launch and Sharp TV commercials.

Education

Bachelor’s Degree in Art, Design & Visual Communication at Bina Nusantara University
January 11, 2030 - December 1, 2011
Bachelor's Degree in Art, Design & Visual Communication at Bina Nusantara University
January 11, 2030 - December 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services