I’m Aneezah Tauseef, a visual communication designer who executes campaigns across digital and print formats, including end-to-end campaign execution and live projects such as a New York subway campaign. I spearhead brand identity design and packaging for major brands, ensuring visual consistency across touchpoints and channels while guiding creative direction and team collaboration. I mentor design teams, streamline workflows, and deliver high-quality, on-brief outputs.
I’m passionate about translating brand strategy into compelling visuals for social media, FMCG packaging, internal communications, and large-scale campaigns. I emphasize collaboration, effective storytelling through visual design, and delivering meaningful, impact-driven results on time.
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Developed and executed strategies to take PepsiCo’s existing branding and expand on it for their internal communications. The projected included multiple presentations, reports, emailers and other digital collateral.
Berger Paints positions itself as a lead-free paint brand. They wanted to put out this message to their audience in a poetic and impactful way. Me along with my team worked on creating a script for the DVC first. The idea was to use impactful colors that hold a strong meaning. The poetic script along with the visuals created a very strong, impactful outcome which was praised by everyone. I worked on executing designs for the billboards and their social media feed as well.
Focusing on catchy and relatable taglines, I worked on a billboard design for the New York subway. Copies like ‘Kuch kuch bachta hai’ (somethings saved) and ’ Home is just a tap away’ were used to grab attention of the South Asian diaspora as well as other demographics. This campaign was a way to spark an interest in the thousands of people who travel by the subway system everyday. It was a great success and managed to get a lot of new people to use the application to send money back home.
Taptap Send is a remmitence app that is used by people worldwide. It is famous for its fast and easy services and great rates that they offer. Their Eid campaign revolved around showing sacrificial animals like goats in fun quirky ways that are memorable and make the audience stop and look at the ads. From the ideating phase where we worked on finding fun quirky themes, to the execution phase where we made use of Ai to generate images for the key visuals, the project was a huge success. It directed a lot of traffic towards the app and gained a lot of traction.
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