Led marketing strategy and product positioning across digital platforms; developed and refined product offerings based on market needs and user feedback; built marketing funnels and campaign systems for software and services; drove awareness and adoption through targeted digital campaigns and partnerships; created high-conversion marketing materials, demos, and institutional proposals.

Marketing & Product Development Specialist at CMS Africa

January 1, 2024 - Present

Marketing & Product Development Specialist leading marketing strategy and product development initiatives in Africa; driving growth, market awareness, and strategic initiatives across digital channels.

Freelance Digital Marketer & Content Strategist at Self-employed / Freelance

January 1, 2018 - Present

Lead marketing strategy and product positioning initiatives across digital platforms; Develop and refine product offerings based on market needs and user feedback; Build marketing funnels and campaign systems for software and services; Drive adoption and awareness through targeted digital campaigns and partnerships; Create high-conversion marketing materials, demos, and institutional proposals; Relentless Excellence — Chasing Success. I build marketing systems that grow brands, audiences, and opportunities.

Marketing Consultant at Lilly - James Junior School

January 1, 2023 - Present

Provide ongoing strategic marketing advisory and campaign execution; Develop brand messaging, promotional content, and outreach campaigns; Support institutional positioning and growth initiatives; Delivered digital marketing services to multiple SMEs and startups; Led initiatives to improve enrollment and parent engagement.

Marketing Consultant at George Emmanuel International School

January 1, 2024 - Present

Provide ongoing strategic marketing advisory and campaign execution; Developed brand messaging, outreach campaigns; Strengthened brand consistency across channels; Drove growth initiatives and partnerships.