Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a PR and Marketing Manager, as well as a Creative and Executive Producer, with extensive experience leading marketing and communications across media, cultural, and creative industries. I enjoy developing bold, original production solutions and coordinating cross-disciplinary teams of 50+ people to deliver impactful campaigns and events. I studied political science and earned an MA in Creative and Cultural Entrepreneurship as a Chevening Scholar at Goldsmiths, University of London, which has strengthened my ability to drive cross-cultural collaboration, mentorship, and strategic communications across theatre, festivals, and media projects.…I am a PR and Marketing Manager, as well as a Creative and Executive Producer, with extensive experience leading marketing and communications across media, cultural, and creative industries. I enjoy developing bold, original production solutions and coordinating cross-disciplinary teams of 50+ people to deliver impactful campaigns and events. I studied political science and earned an MA in Creative and Cultural Entrepreneurship as a Chevening Scholar at Goldsmiths, University of London, which has strengthened my ability to drive cross-cultural collaboration, mentorship, and strategic communications across theatre, festivals, and media projects.

Aneta Goranovic Marziale

Creative Producer, Executive Producer, Art Director, +5





I am a PR and Marketing Manager, as well as a Creative and Executive Producer, with extensive experience leading marketing and communications across media, cultural, and creative industries. I enjoy developing bold, original production solutions and coordinating cross-disciplinary teams of 50+ people to deliver impactful campaigns and events. I studied political science and earned an MA in Creative and Cultural Entrepreneurship as a Chevening Scholar at Goldsmiths, University of London, which has strengthened my ability to drive cross-cultural collaboration, mentorship, and strategic communications across theatre, festivals, and media projects.…I am a PR and Marketing Manager, as well as a Creative and Executive Producer, with extensive experience leading marketing and communications across media, cultural, and creative industries. I enjoy developing bold, original production solutions and coordinating cross-disciplinary teams of 50+ people to deliver impactful campaigns and events. I studied political science and earned an MA in Creative and Cultural Entrepreneurship as a Chevening Scholar at Goldsmiths, University of London, which has strengthened my ability to drive cross-cultural collaboration, mentorship, and strategic communications across theatre, festivals, and media projects.

Available to hire

I am a PR and Marketing Manager, as well as a Creative and Executive Producer, with extensive experience leading marketing and communications across media, cultural, and creative industries. I enjoy developing bold, original production solutions and coordinating cross-disciplinary teams of 50+ people to deliver impactful campaigns and events.

I studied political science and earned an MA in Creative and Cultural Entrepreneurship as a Chevening Scholar at Goldsmiths, University of London, which has strengthened my ability to drive cross-cultural collaboration, mentorship, and strategic communications across theatre, festivals, and media projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Head of Marketing at Ringier

April 1, 2024 - August 7, 2025

Led development and execution of marketing strategies across 15+ brands, overseeing products, services, and platforms. Coordinated marketing and PR activities including digital, TV, and print campaigns. Designed comprehensive marketing plans with display advertising, social media, SEO/SEM, native content, and cross-platform promotions. Managed marketing budgets and performance-driven campaigns to boost conversions and audience engagement. Tracked digital marketing trends and planned production of brand events to strengthen market presence and customer engagement.

Founder at Enterprise Makeit!

January 1, 2022 - Present

Provided consulting services in marketing, public relations, and creative production. Designed and managed end-to-end digital campaigns. Delivered executive production services for cultural, institutional, and commercial projects. Served as Communication Consultant for UNDP projects including Youth 4 Inclusion, Equality & Trust and Energy Certification of Central Government Buildings. Led art direction, concept development, and executive production for creative campaigns and exhibitions, including the Nušićijada Festival campaign.

Marketing Director at Daily Newspaper Danas

December 31, 2022 - August 7, 2025

Responsible for rebranding, communication, and marketing of Danas. Served as Art Director and Creative Producer for award-winning TV commercials, led website redesign, and managed social media presence across platforms. Developed and executed over 35 marketing campaigns, optimized digital campaigns on Facebook, Google, and YouTube Ads. Led a 4-person marketing team, collaborated with sales team to meet commercial goals, monitored market trends, and managed marketing budget to ensure strong ROI.

Project Manager and Creative Producer at EXIT Festival

January 1, 2020 - Present

Directed and produced significant festival events, including the Opening Ceremony in 2021 and the Life Stream festival in 2020. Provided art direction and led creative teams, managed communication with international and local partners, budget creation, and timeline planning. Coordinated marketing departments and ensured smooth campaign implementation and consistency across PR, digital, AV, and BTL teams.

Producer and Executive Director at Spotlight Theatre

December 31, 2019 - August 7, 2025

Led strategic, organizational, and operational management of theatre. Oversaw production and execution of theatre performances and video content. Secured funding through grant writing and fundraising. Built collaborations with international partners. Managed a team of over 50 employees. Directed PR strategy and public communications. Managed financial planning, budgeting, and reporting. Initiated the Light Card, Serbia’s first theatre loyalty program.

Festival Assistant at Vault Festival

December 31, 2019 - August 7, 2025

Assisted with festival operations including show duty and front-of-house coordination. Managed box office responsibilities with the Spektrix system. Supported performers and audiences for smooth event experiences. Promoted theatre programs and managed visitor information and complaints with professionalism.

Theatre Producer and PR Manager at Centar E8

December 31, 2017 - August 7, 2025

Produced theatre productions with funding and partnership support for European tours. Managed PR campaigns and media outreach to promote projects and increase visibility. Led public lobbying efforts for theatre initiatives and cultural support.

Head of Marketing at Ringier

January 1, 2024 - August 7, 2025

Led the development and execution of marketing strategies across 15+ brands, covering all products, services, and platforms. Coordinated marketing and PR activities including digital, TV, and print campaigns. Designed comprehensive marketing plans and managed budgets aligned with KPIs. Executed performance-driven campaigns to boost conversions, increase engagement, and grow user bases. Monitored trends in digital marketing and led brand event production to enhance market presence.

Founder at Enterprise MakeIt!

January 1, 2022 - Present

Provided consulting services in marketing, public relations, and creative production. Designed and managed digital campaigns and delivered executive production services for cultural, institutional, and commercial projects. Served as Communication Consultant for multiple UNDP projects. Led art direction, concept development, and executive production for creative campaigns and exhibitions including the Nušićijada Festival.

Marketing Director at Daily Newspaper Danas

January 1, 2022 - August 7, 2025

Responsible for rebranding, communication, and marketing of Danas. Acted as Art Director and Creative Producer for award-winning TV commercial and led website redesign and social media management. Developed and executed over 35 marketing campaigns with a focus on digital ads across multiple platforms. Led and supported a marketing team, collaborated with sales to meet commercial goals, and managed marketing budgets for effective ROI.

Project Manager and Creative Producer at EXIT Festival

January 1, 2020 - Present

Directed and produced the Opening Ceremony and served as Art Director and team lead for the Life Stream festival. Developed creative concepts for festival programming and promotional activities. Managed communications with international and local partners and coordinated budget and timeline planning. Worked with marketing departments to ensure smooth implementation and campaign consistency.

Producer and Executive Director at Spotlight Theatre

January 1, 2019 - August 7, 2025

Led management of all aspects of the theatre including strategic, organizational, and operational duties. Oversaw theatre productions and video content, secured funding via grant writing, and developed international collaborations. Mentored and managed over 50 employees while directing PR strategy and communications. Managed financial planning and launched Serbia’s first theatre loyalty program, Light Card.

Head of Marketing at Ringier

January 1, 2022 - December 31, 2024

Led the development and execution of marketing strategies across 15+ brands, covering all products, services, and platforms. Coordinated all marketing and PR activities, including digital, TV, and print campaigns. Designed and implemented comprehensive marketing plans (display advertising, social media, SEO/SEM, native content, cross-platform promotions). Managed digital product marketing budgets, tracked spending, and aligned with KPIs. Planned and executed performance-driven campaigns to boost conversions, audience engagement, and growth, while tracking trends and leading brand events to strengthen market presence and customer engagement.

Marketing Director at Danas

January 1, 2020 - December 31, 2022

Directed rebranding, communications, and marketing for the daily newspaper. Served as Art Director and Creative Producer for an award-winning TV commercial, led website redesign, and managed social media across multiple pages and sites. Developed and executed 35+ marketing campaigns, including high-impact factual and local campaigns. Managed digital campaigns across Facebook, Google, and YouTube, overseeing a 4-person marketing team and collaborating with sales to meet commercial goals and ROI targets.

Producer and Executive Director at Spotlight Theatre

January 1, 2017 - December 31, 2019

Led strategic, organizational, and operational management of all theatre activities. Oversaw production and video content, secured funding through grants and fundraising, and built partnerships with international collaborators. Mentored and managed a team of 50+ across departments. Directed PR strategy and communications for theatre programming and brand, and managed financial planning and budgeting. Initiated and launched Light Card, Serbia’s first theatre loyalty program.

Theatre Producer and PR Manager at Centar E8

January 1, 2014 - December 31, 2017

Produced four theatre productions, secured funding, and built partnerships to support European tours. Managed PR campaigns and media outreach, promoted theatre projects, and led public lobbying efforts to advocate for theatre initiatives and cultural support.