ANFA SKHAN

Designed and executed high-converting ad creatives for Facebook and Instagram, increasing leads by 20%. Built an SEO-driven content strategy across Facebook, Instagram, and TikTok, achieving 30% follower growth and higher engagement. Conducted A/B testing on ad campaigns to improve CTR and conversion rate, and analyzed performance using Google Analytics and Meta Business Suite to refine targeting and maximize ROI. Developed marketing materials including brochures, banners, product packaging, and branding assets, improving reach by 15%. Led cross-team collaboration on social media campaigns, resulting in a 20% increase in follower retention and stronger brand alignment. Produced motion graphics and promotional videos that increased engagement by 25% and contributed to 10% higher conversions. Supported e-commerce store setup and landing page optimization to improve user experience.

Designed high-converting creatives for Facebook & Instagram ads, branding assets and packaging visuals; led design for marketing collateral; collaborated with social media team to enhance followership and brand visibility.

Lead multi-channel campaigns across Facebook, Instagram, TikTok and Google Ads; develop data-driven marketing strategies (SEO, SEM, PPC); drive brand identity and content strategy; create motion graphics and promotional assets to boost engagement and ROI.