Angelica Masiel

Leads social media content planning and creative execution across six international consumer brands, developing branded posts, carousels, stories, and campaign assets while strengthening brand consistency and visual identity. Manages influencer and creator partnerships, including sourcing, briefing, and campaign coordination, working with 7 influencers and 3 UGC creators; supports performance through creator discount codes (100+ purchases generated). Introduced the company’s first structured UGC programme for Borges and Pascual, building the creator strategy, content direction, and briefing process from the ground up. Manages digital brand channels including e-commerce content, SEO, website updates, and email marketing, while supporting product launches, retail activations, and managing approximately €15K in marketing budgets. Supervises 3 merchandisers across 30+ retail locations and coordinates brand activations; created a promotional concept for Pascual at the Baby Fair that con

Managed inventory records, resolved stock discrepancies, and coordinated product data across internal systems. Coordinated stock control processes, conducted inventory audits, and provided operational support to maintain accurate product availability.

Supported daily accounting and administrative operations, including purchase invoices, supplier credit notes, and month-end processes using Xero and MarketMan.