Graphic Designer and Content Creator with 13+ years of experience delivering creative direction, graphic design, short-form video, and social media content for global retail and beverage brands. Experienced in leading multi-brand design workflows—balancing strategy, storytelling, packaging, and campaign execution across international markets. Skilled in AI-assisted content production (prompt engineering and multimodal workflows) to accelerate turnaround times and improve delivery efficiency. Strong hands-on capability across Adobe Creative Suite, video editing, photography, and event-facing operational roles in Auckland, with a track record of building viral AR and trend-driven storytelling assets.…

Angelica Rodriguez

Graphic Designer and Content Creator with 13+ years of experience delivering creative direction, graphic design, short-form video, and social media content for global retail and beverage brands. Experienced in leading multi-brand design workflows—balancing strategy, storytelling, packaging, and campaign execution across international markets. Skilled in AI-assisted content production (prompt engineering and multimodal workflows) to accelerate turnaround times and improve delivery efficiency. Strong hands-on capability across Adobe Creative Suite, video editing, photography, and event-facing operational roles in Auckland, with a track record of building viral AR and trend-driven storytelling assets.…

Available to hire

Graphic Designer and Content Creator with 13+ years of experience delivering creative direction, graphic design, short-form video, and social media content for global retail and beverage brands. Experienced in leading multi-brand design workflows—balancing strategy, storytelling, packaging, and campaign execution across international markets.

Skilled in AI-assisted content production (prompt engineering and multimodal workflows) to accelerate turnaround times and improve delivery efficiency. Strong hands-on capability across Adobe Creative Suite, video editing, photography, and event-facing operational roles in Auckland, with a track record of building viral AR and trend-driven storytelling assets.

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Skills

Experience Level

Work Experience

Freelance Graphic Designer & Content Creator at A&A Creations
September 1, 2024 - Present
Provide freelance creative direction and audiovisual/graphic content for brands and individual clients, covering concept development, storyboarding, production and final delivery. Apply prompt engineering and multimodal AI tools (text, image, video, audio) to develop storyboards, moodboards and short-form video content for TikTok, Reels, Shorts, Facebook and YouTube. Adapt marketing content for New Zealand and Australian markets while maintaining cultural accuracy and brand consistency.
Duty Manager (LCQ) at Eden Park, Spark Arena, Go Media Stadium, Synthony at the Domain & Private Events (Weddings) via Bravo Hospitality
March 1, 2023 - Present
Held on-site responsibility as a certified Duty Manager for large-scale stadium events, major outdoor festivals and private functions such as weddings. Ensured compliance with licensing and health & safety requirements, overseeing safe and smooth event operations. Managed staff and customer-facing service delivery under time-sensitive, high-pressure conditions.
Event Coordinator at Fever Auckland
March 1, 2023 - Present
Coordinated logistics and on-the-ground delivery for live events, liaising with vendors, venue staff and attendees. Supported event planning and real-time problem-solving to ensure smooth event execution.
Duty Manager (LCQ) at Eden Park, Spark Arena, Go Media Stadium, Synthony at the Domain & Private Events (via Bravo Hospitality)
March 1, 2023 - Present
Held on-site responsibility as a certified Duty Manager (LCQ) for stadium events, major outdoor festivals and private functions such as weddings. Ensured compliance with licensing and health & safety requirements while overseeing safe and smooth event operations. Managed staff and customer-facing service delivery under time-sensitive, high-pressure conditions.
Creative Content, Graphic & Video Content Specialist – Retail at Nike, Converse, Under Armour, Kicks Lab & Sportline (Central America & Colombia Region)
January 1, 2022 - November 30, 2022
Developed and executed trend-driven, storytelling-led content—including short-form video—across digital and retail channels for multiple international brands. Led creative ideation and campaign development aligned with audience insights across the Central America and Colombia region. Managed brand identity and content simultaneously for 5 Sportline accounts, each with a distinct visual identity, delivering print and digital designs for multiple countries. Independently built Instagram AR filters for Sportline brands that went viral and were used across multiple countries.
Creative Content, Graphic & Video Content Specialist – Retail at Nike, Converse, Under Armour, Kicks Lab & Sportline
January 1, 2022 - November 30, 2022
Developed and executed trend-driven, storytelling-led content including short-form video across digital and retail channels for international brands. Led creative ideation and campaign development aligned to audience insights for the Central America and Colombia region. Managed brand identity and content simultaneously for 5 accounts at Sportline with distinct visual identities, delivering print and digital designs. Designed packaging concepts and implemented social innovation including self-taught Instagram AR filters for Sportline brands.
Content Creator at Smile Fashion Studio
February 1, 2021 - November 30, 2021
Led conceptualisation and creative direction for a personalised clothing brand and a surprise-breakfast business line from brand identity through launch. Designed brand identity including logo creation and visual applications across social media platforms. Created social media content and visual concepts to support brand positioning and strengthen customer engagement.
Art Director / Senior Graphic Designer at Global Wine and Spirits (Jack Daniel's, Moët Hennessy, Dom Pérignon, Patrón, Bacardí, Bombay Sapphire, Campari, Bodegas Torres, Casillero del Diablo, Robert Mondavi Winery and others)
April 1, 2012 - January 31, 2021
Directed and supervised planning, creation and execution of visual assets including POP advertising, packaging design and digital graphics across national and regional portfolios. Managed creative execution for 8+ international spirits and wine brands across wholesale and large-format retail channels, with designs applied across multiple countries. Owned end-to-end video production for social platforms from concept and scriptwriting through shooting, editing and final delivery. Planned and executed trend-driven digital content strategy across channels and acted as a consultant for e-commerce and CRM initiatives, managing press relationships with media agencies. Controlled corporate branding standards and led internal/external brand communications.
Art Director / Senior Graphic Designer at Global Wine and Spirits (regional work across Panama & Honduras)
April 1, 2012 - January 31, 2021
Directed and supervised end-to-end creation of visual assets including POP advertising, packaging design and digital graphics for a national and regional brand portfolio. Managed creative execution simultaneously for 8+ international spirits and wine brands across wholesale and large-format retail channels across multiple countries. Owned end-to-end video production for social platforms, from concept and scriptwriting through to shooting, editing and final delivery. Implemented and enforced corporate branding standards and supported digital/content strategy, including e-commerce and CRM initiatives and media agency relationships.

Education

Bachelor's Degree — Graphic Design at Corporación Universitaria UNITEC
January 11, 2030 - July 28, 2026
Specialisation in Digital Marketing at Corporación Universitaria UNITEC
January 11, 2030 - July 28, 2026
Google AI Professional Certificate at Coursera
January 11, 2030 - January 1, 2026
The Art of Visual Storytelling Specialisation at University of Colorado Boulder (Coursera)
January 11, 2030 - January 1, 2026
Social Media Storytelling: Videos for Instagram & YouTube at Skillshare
January 11, 2030 - January 1, 2026
Intelligent Collaboration with AI / Everyday Use of AI at ASB Bank
January 11, 2030 - January 1, 2026
Bachelor's Degree – Graphic Design at Corporación Universitaria UNITEC, Colombia
January 11, 2030 - July 28, 2026
Specialisation in Digital Marketing at Corporación Universitaria UNITEC, Colombia
January 11, 2030 - July 28, 2026
Google AI Professional Certificate at Coursera
January 11, 2030 - January 1, 2026
The Art of Visual Storytelling Specialisation at University of Colorado Boulder (Coursera)
January 11, 2030 - January 1, 2026
Social Media Storytelling: Videos for Instagram & YouTube at Skillshare
January 11, 2030 - January 1, 2026
Intelligent Collaboration with AI / Everyday Use of AI at ASB Bank
January 11, 2030 - January 1, 2026

Qualifications

Licence Controller Qualification (LCQ)
March 23, 2023 - July 28, 2026
Duty Manager's Licence
September 17, 2025 - July 28, 2026
Google AI Professional Certificate (Coursera) — Credential ID: YG0A3WO50SPR
January 11, 2030 - January 1, 2026
The Art of Visual Storytelling Specialisation (Coursera) — Credential ID: 5VMSM3BK4CAF
January 11, 2030 - January 1, 2026
Social Media Storytelling: Videos for Instagram & YouTube (Skillshare) — Credential ID: 3LTNTJ7A2KI9
January 11, 2030 - January 1, 2026
Intelligent Collaboration with AI / Everyday Use of AI (ASB Bank)
January 11, 2030 - January 1, 2026
Licence Controller Qualification (LCQ) — New Zealand School of Food & Wine
March 23, 2023 - July 28, 2026
Duty Manager's Licence — Auckland Council
September 17, 2025 - July 28, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods

Skills

Experience Level