Angelina Bachvarova
Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands.
About
Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.
- 12 years' experience
- Joined December 2025
Skills· 17
Languages
- BulgarianFluent
- EnglishFluent
Industry experience
- Software & Internet
- Travel & Hospitality
- Professional Services
- Media & Entertainment
Work experience· 10 roles
Led ongoing CRM and digital marketing strategy across email, paid social, and display; implemented AI-driven optimization, A/B testing, and data-driven targeting; collaborated with cross-functional teams.
Campaign Life Cycle Management; Project Marketing Automation; Marketing Strategy Execution; AI-Driven Marketing (Predictive Optimization, Automated A/B Testing); Audience Segmentation & Personalization; ROI Reporting; cross-functional stakeholder communication.
Managed end-to-end lifecycle campaigns, marketing automation, and AI-driven marketing initiatives; performed audience segmentation, personalization, and ROI reporting across email, paid social, and display channels.
Education
Certifications and awards· 8
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