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Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.…Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.

Angelina Bachvarova

Growth Marketer, Product Marketer, Marketing Automation Specialist, +2

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Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.…Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.

Available to hire

Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Work Experience

CRM & Digital Marketing Manager at Pontica Solutions – Bulgaria / Acronis Bulgaria

October 1, 2024 - March 31, 2025

Led ongoing CRM and digital marketing strategy across email, paid social, and display; implemented AI-driven optimization, A/B testing, and data-driven targeting; collaborated with cross-functional teams.

Campaign Manager at Pontica Solutions – Bulgaria

September 1, 2024 - March 31, 2025

Campaign Life Cycle Management; Project Marketing Automation; Marketing Strategy Execution; AI-Driven Marketing (Predictive Optimization, Automated A/B Testing); Audience Segmentation & Personalization; ROI Reporting; cross-functional stakeholder communication.

Campaign Life Cycle Management Project Manager at Pontica Solutions – Bulgaria / Acro nis Bulgaria

November 1, 2020 - September 30, 2024

Managed end-to-end lifecycle campaigns, marketing automation, and AI-driven marketing initiatives; performed audience segmentation, personalization, and ROI reporting across email, paid social, and display channels.

Campaign Manager at Pontica Solutions – Bulgaria

November 1, 2020 - September 30, 2024

Led end-to-end B2B demand generation and lifecycle marketing campaigns; oversaw messaging across email, paid social and display; collaborated with Product Marketing, Sales, Analytics and Digital teams to align messaging and targeting. Key achievements include a 23% increase in customer retention via the 'Bring a Friend' referral program and the launch of social media channels.

Senior Campaign Manager / Marketing Analytics at Cheita h Digital (former Experian) Bulgaria

June 1, 2017 - October 31, 2020

Led marketing automation initiatives; built and analyzed campaigns across CRM, email, and display channels; utilized Jira/Confluence for project tracking; updated dashboards with ROI insights.

Senior Project Account Marketing Automation at Emirates Airlines (client engagement via agency)

May 1, 2017 - December 31, 2017

Built and optimized automated and dynamic email campaigns in Fusion and Marketing Suite (CMCP) for Emirates Airlines; updated HTML templates; implemented dynamic content; ensured precise data mapping; QA and cross-continental collaboration; performance reporting and optimization recommendations; delivered 100+ multilingual campaigns with zero SLA breaches.

Marketing Campaign Manager at Cheita h Digital (former Experian) Bulgaria

September 1, 2015 - May 31, 2017

Designed and executed multi-channel demand generation campaigns; led cross-functional teams; implemented AB testing for optimization; contributed to retention and acquisition KPIs.

Marketing Automation / CRM Specialist at Cheetah Digital (formerly Experian) – Bulgaria

September 1, 2015 - May 31, 2017

Led automation and CRM initiatives; worked with Marketo, Salesforce CRM, JIRA and Confluence Atlassian; delivered CRM-driven campaigns and cross-functional collaboration for optimization.

CRM Marketing Specialist at Experian Bulgaria

June 1, 2012 - August 31, 2015

Managed CRM data and lifecycle marketing programs; implemented multi-channel campaigns across email, CRM, and data analytics tools (Salesforce CRM, Jira, Confluence); contributed to ROI improvements through targeted lifecycle campaigns.

Marketing Automation Specialist at Experian Bulgaria

June 1, 2012 - August 31, 2015

Engaged in marketing automation operations; utilized Marketo, Salesforce CRM, JIRA and Confluence Atlassian; contributed to campaigns and data-driven optimization.