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Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.…Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.

Angelina Bachvarova

Growth Marketer, Product Marketer, Marketing Automation Specialist, +2

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Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.…Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.

Available to hire

Results - oriented Email Marketing & Campaign Manager with 8+ years of experience leading multi-channel digital programs for global brands. Expert in designing, executing and optimizing data-driven email campaigns to drive engagement, conversions and retention. Skilled in Marketing Automation (Salesforce, Cheetah Digital, Stripo, Marketo, adaptable to Eloqua), AI-powered optimization tools and A/B testing. Recognized for strong project management, stakeholder collaboration, and analytical decision - making in a fast paced cross-functional environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Campaign Manager at Pontica Solutions – Bulgaria

November 1, 2020 - September 30, 2024

Led end-to-end B2B demand generation and lifecycle marketing campaigns; oversaw messaging across email, paid social and display; collaborated with Product Marketing, Sales, Analytics and Digital teams to align messaging and targeting. Key achievements include a 23% increase in customer retention via the 'Bring a Friend' referral program and the launch of social media channels.

Campaign Manager at Pontica Solutions – Bulgaria

September 1, 2024 - March 31, 2025

Campaign Life Cycle Management; Project Marketing Automation; Marketing Strategy Execution; AI-Driven Marketing (Predictive Optimization, Automated A/B Testing); Audience Segmentation & Personalization; ROI Reporting; cross-functional stakeholder communication.

Senior Project Account Marketing Automation at Emirates Airlines (client engagement via agency)

May 1, 2017 - December 31, 2017

Built and optimized automated and dynamic email campaigns in Fusion and Marketing Suite (CMCP) for Emirates Airlines; updated HTML templates; implemented dynamic content; ensured precise data mapping; QA and cross-continental collaboration; performance reporting and optimization recommendations; delivered 100+ multilingual campaigns with zero SLA breaches.

Marketing Automation / CRM Specialist at Cheetah Digital (formerly Experian) – Bulgaria

September 1, 2015 - May 31, 2017

Led automation and CRM initiatives; worked with Marketo, Salesforce CRM, JIRA and Confluence Atlassian; delivered CRM-driven campaigns and cross-functional collaboration for optimization.

Marketing Automation Specialist at Experian Bulgaria

June 1, 2012 - August 31, 2015

Engaged in marketing automation operations; utilized Marketo, Salesforce CRM, JIRA and Confluence Atlassian; contributed to campaigns and data-driven optimization.

CRM Marketing Specialist at Experian Bulgaria

June 1, 2012 - August 31, 2015

Managed CRM data and lifecycle marketing programs; implemented multi-channel campaigns across email, CRM, and data analytics tools (Salesforce CRM, Jira, Confluence); contributed to ROI improvements through targeted lifecycle campaigns.

Marketing Campaign Manager at Cheita h Digital (former Experian) Bulgaria

September 1, 2015 - May 31, 2017

Designed and executed multi-channel demand generation campaigns; led cross-functional teams; implemented AB testing for optimization; contributed to retention and acquisition KPIs.

Senior Campaign Manager / Marketing Analytics at Cheita h Digital (former Experian) Bulgaria

June 1, 2017 - October 31, 2020

Led marketing automation initiatives; built and analyzed campaigns across CRM, email, and display channels; utilized Jira/Confluence for project tracking; updated dashboards with ROI insights.

Campaign Life Cycle Management Project Manager at Pontica Solutions – Bulgaria / Acro nis Bulgaria

November 1, 2020 - September 30, 2024

Managed end-to-end lifecycle campaigns, marketing automation, and AI-driven marketing initiatives; performed audience segmentation, personalization, and ROI reporting across email, paid social, and display channels.

CRM & Digital Marketing Manager at Pontica Solutions – Bulgaria / Acronis Bulgaria

October 1, 2024 - March 31, 2025

Led ongoing CRM and digital marketing strategy across email, paid social, and display; implemented AI-driven optimization, A/B testing, and data-driven targeting; collaborated with cross-functional teams.