Available to hire
I’m a digital media professional with 3+ years of experience across high-pressure, fast-paced creative and marketing environments. I love the arts and continuous learning, and I aim to create impactful projects that inspire young audiences and support fellow creatives.
I manage and produce multi-platform social and video content, develop content calendars, coordinate shoots, and optimize campaigns across organic and paid channels. I collaborate with clients and teams, keep projects on time, and use analytics to continuously improve performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance
January 1, 2026 - PresentManaged social channels for three clients (Ayesha Madon, Top 3 by Design, and Every Nation Sydney City Church). Responsibilities included content scheduling, social strategy assistance, content ideation, filming content via iPhone and DSLR, editing graphics and videos, managing community engagement, and tracking/analysing social and email performance metrics with weekly reporting.
Marketing Executive (Social Media) at TEG Ticketek Entertainment Group
January 1, 2025 - December 31, 2026Managed multiple social channels for TEG promoters. Scheduled content for TEG touring socials, organized and collated content during mid-campaign for different tours, captured live content at show events, edited videos, and managed social community engagement and inboxes via Hootsuite and Meta Business to ensure timely responses. Tracked and analysed social and email performance metrics and reported campaign success weekly.
Social Media Executive/Creative Producer (Video) at SXSW Sydney
January 1, 2025 - December 31, 2026Led organic and paid social strategy across Meta, TikTok, and YouTube with a video-first approach for Screen and Music pillars to drive engagement and event visibility. Developed and managed multi-platform content calendars, scaling output from 1–2 daily posts to 10–20 during event week across five social channels. Created visually compelling social assets primarily video content using Adobe Premiere Pro, Figma, and Canva while ensuring brand, legal, partner, and talent requirements were met. Executed paid social campaigns with platform best-practice optimization to maximize reach, engagement, and conversions. Managed community engagement and inboxes via Hootsuite to ensure timely responses and positive attendee experiences. Coordinated partner marketing collaborations and tracked/analysed social and email performance metrics, reporting campaign results and applying insights to refine strategy.
Social Media Producer/Manager at The Work’s Agency
January 1, 2023 - December 31, 2024Managed and assisted multiple social media accounts including Destination NSW, Subaru Australia, Viva Australia, and Vivid Sydney. Maintained client relationships and delivered weekly/monthly analytical reporting. Built monthly content calendars, sourced and edited image/video assets for each platform using Adobe Photoshop and CapCut, and collaborated on client pitches and event content for clients such as Viva and Performance Space. Wrote engaging SEO copy, briefed designers, assisted on shoots, and scheduled posts using Sprinklr. Ensured on-time delivery and improved completion rate by 25%. Completed upskilling courses to strengthen marketing and paid advertising capabilities.
Education
BA in Psychology at Western Sydney University
January 1, 2014 - January 1, 2017Diploma in Arts at Western Sydney College
January 1, 2013 - January 1, 2014Qualifications
Diploma of Social Media Marketing
January 1, 2023 - January 1, 2024A.I.M Diploma of Social Media Marketing
January 1, 2023 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services
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