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I'm Angelita Franco, a recent Master’s graduate with a solid understanding of the luxury fashion market and hands-on experience in e-commerce operations and digital strategy. I have managed an independent accessories brand, developing website and product page management, campaign performance analysis, trend and competitor research, and user experience optimization. I'm based in Milan and enjoy collaborating cross-functionally across marketing, product, and creative teams to deliver cohesive brand storytelling. I'm motivated to bring my knowledge and hands-on experience to the luxury industry, contributing to strategic initiatives and digital campaigns that elevate brand presence and drive commercially meaningful results.…I'm Angelita Franco, a recent Master’s graduate with a solid understanding of the luxury fashion market and hands-on experience in e-commerce operations and digital strategy. I have managed an independent accessories brand, developing website and product page management, campaign performance analysis, trend and competitor research, and user experience optimization. I'm based in Milan and enjoy collaborating cross-functionally across marketing, product, and creative teams to deliver cohesive brand storytelling. I'm motivated to bring my knowledge and hands-on experience to the luxury industry, contributing to strategic initiatives and digital campaigns that elevate brand presence and drive commercially meaningful results.

Angelita Franco

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I'm Angelita Franco, a recent Master’s graduate with a solid understanding of the luxury fashion market and hands-on experience in e-commerce operations and digital strategy. I have managed an independent accessories brand, developing website and product page management, campaign performance analysis, trend and competitor research, and user experience optimization. I'm based in Milan and enjoy collaborating cross-functionally across marketing, product, and creative teams to deliver cohesive brand storytelling. I'm motivated to bring my knowledge and hands-on experience to the luxury industry, contributing to strategic initiatives and digital campaigns that elevate brand presence and drive commercially meaningful results.…I'm Angelita Franco, a recent Master’s graduate with a solid understanding of the luxury fashion market and hands-on experience in e-commerce operations and digital strategy. I have managed an independent accessories brand, developing website and product page management, campaign performance analysis, trend and competitor research, and user experience optimization. I'm based in Milan and enjoy collaborating cross-functionally across marketing, product, and creative teams to deliver cohesive brand storytelling. I'm motivated to bring my knowledge and hands-on experience to the luxury industry, contributing to strategic initiatives and digital campaigns that elevate brand presence and drive commercially meaningful results.

Available to hire

I’m Angelita Franco, a recent Master’s graduate with a solid understanding of the luxury fashion market and hands-on experience in e-commerce operations and digital strategy. I have managed an independent accessories brand, developing website and product page management, campaign performance analysis, trend and competitor research, and user experience optimization. I’m based in Milan and enjoy collaborating cross-functionally across marketing, product, and creative teams to deliver cohesive brand storytelling.

I’m motivated to bring my knowledge and hands-on experience to the luxury industry, contributing to strategic initiatives and digital campaigns that elevate brand presence and drive commercially meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Portuguese

Fluent

Work Experience

E-commerce Operations Manager at Curitiba Self-Employed

December 1, 2020 - January 1, 2024

Managed an independent accessories brand, gaining hands-on experience in e-commerce management, digital communication, and content marketing. Uploaded product information in a PIM system via Excel imports. Managed order processing, shipping, returns, and exchanges. Analyzed website traffic, social media, and user engagement to drive data-driven decisions. Maintained website content and product descriptions to ensure optimized user experience and cohesive brand storytelling across digital channels. Conducted competitor research, consumer analysis, and trend benchmarking to guide campaign strategies. Provided customer care support and post-sales service.

Fashion Stylist and Assistant at Milan Freelance

October 1, 2024 - Present

Assisted in creating calendars, visual assets and digital assets, including moodboards, look selection, and shoot documentation. Supported photo and video shoots with pre-planning, on-set support and post-set organization. Collaborated with external teams to track garment delivery timelines and styling approvals, ensuring materials were ready for shoots. Researched styling concepts and curated looks aligning creative execution with project goals. Selected work: Gucci for Elle Mexico, L’Osèlle Italia, InStyle Mexico, Furla, Brosway, Rosato. Selected personal work: e-commerce looks for La Martina and Fusaro Antonio.

PR and Event Production Assistant at Maximilian Linz Press and Public Relations | Milan Fashion Week

September 1, 2024 - Present

Provided general event support for runway shows, presentations and private events during Milan Fashion Week. Handled guest lists and professional email communications. Strengthened organizational, communication, and problem-solving skills in fast-paced environments.