I’m an e-commerce and performance marketing leader with 9 years of experience driving online sales across fashion, luxury beauty, FMCG, and retail brands. I build and optimize full-funnel acquisition systems—running Google Ads, Meta Ads, TikTok Ads, and marketplace placements—while continuously improving performance through structured A/B testing and conversion rate optimization (CRO) across ad copy, landing pages, and email. I’ve owned commercial performance end-to-end, including channel P&L and profit-focused decision-making. In my recent role, I built e-commerce capabilities from the ground up across multiple sales channels, developed data-driven pricing and P&L strategies, and automated reporting pipelines to improve accuracy and speed—helping deliver strong revenue growth and improved profitability.…I’m an e-commerce and performance marketing leader with 9 years of experience driving online sales across fashion, luxury beauty, FMCG, and retail brands. I build and optimize full-funnel acquisition systems—running Google Ads, Meta Ads, TikTok Ads, and marketplace placements—while continuously improving performance through structured A/B testing and conversion rate optimization (CRO) across ad copy, landing pages, and email. I’ve owned commercial performance end-to-end, including channel P&L and profit-focused decision-making. In my recent role, I built e-commerce capabilities from the ground up across multiple sales channels, developed data-driven pricing and P&L strategies, and automated reporting pipelines to improve accuracy and speed—helping deliver strong revenue growth and improved profitability.WWWW…