I'm a political communications and digital media professional based in Chennai, Tamil Nadu, with 5+ years of experience leading mobile app growth, content strategies, and social media campaigns for large-scale political movements. I specialize in building data-driven, inclusive, scalable digital ecosystems and partner with cross-functional teams to drive high-impact messaging.\n\nMy work blends creative storytelling with rigorous analytics to boost engagement, optimize campaigns, and translate complex political narratives into accessible content. I thrive in fast-paced environments and enjoy collaborating with volunteers, party teams, and vendors to deliver on ambitious goals while maintaining ethical and inclusive practices.

I'm a political communications and digital media professional based in Chennai, Tamil Nadu, with 5+ years of experience leading mobile app growth, content strategies, and social media campaigns for large-scale political movements. I specialize in building data-driven, inclusive, scalable digital ecosystems and partner with cross-functional teams to drive high-impact messaging.\n\nMy work blends creative storytelling with rigorous analytics to boost engagement, optimize campaigns, and translate complex political narratives into accessible content. I thrive in fast-paced environments and enjoy collaborating with volunteers, party teams, and vendors to deliver on ambitious goals while maintaining ethical and inclusive practices.

Available to hire

I’m a political communications and digital media professional based in Chennai, Tamil Nadu, with 5+ years of experience leading mobile app growth, content strategies, and social media campaigns for large-scale political movements. I specialize in building data-driven, inclusive, scalable digital ecosystems and partner with cross-functional teams to drive high-impact messaging.\n\nMy work blends creative storytelling with rigorous analytics to boost engagement, optimize campaigns, and translate complex political narratives into accessible content. I thrive in fast-paced environments and enjoy collaborating with volunteers, party teams, and vendors to deliver on ambitious goals while maintaining ethical and inclusive practices.

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Language

English
Advanced
Tamil
Fluent
Hindi
Beginner
Telugu
Beginner

Work Experience

Freelance Social Media Consultant
September 1, 2024 - December 1, 2026
Managed 38 district-level social media pages across Tamil Nadu for anti-DMK campaign strategy; developed and maintained a comprehensive content calendar (6 posts per day); designed graphics and edited videos tailored to regional narratives and audience preferences; collaborated with Jyoti Gaikwad’s team to manage her Tamil social media page during the Dharavi MLA election.
Campaign Strategist / Mobile App Lead at Andhra Pradesh State Election (YSRCP)
January 1, 2024 - December 31, 2024
Developed and executed Team Jagananna mobile app campaigns for Andhra Pradesh elections; built strategic marketing plans to boost adoption and engagement; created interactive engagement activities and content to increase user retention.
Campaign Designer / Brand Communications Lead at Telangana State Election (BRS)
January 1, 2023 - December 31, 2023
Developed the KCR Sena mobile app for Telangana election campaigns; designed creatives for main campaign pages; managed brand communications and created engaging content across digital and on-ground channels.
Campaign Content Lead at Goa State Election (TMC)
January 1, 2022 - December 31, 2022
Led Goa Deserve Better mobile app development; crafted visual content and creatives for main campaign pages; oversaw end-to-end campaign communication and on-ground promotions.
Talent Acquisition at I-PAC
June 1, 2021 - October 1, 2021
Onboarded 712 candidates across India for Digital Communication, Media, and SRI teams; coordinated recruitment campaigns and candidate evaluation processes.
Mobile App Content Designer at Tamil Nadu State Election (DMK)
January 1, 2021 - December 31, 2021
Designed Stalin Anni mobile app content and assisted in app design during the DMK election campaign; managed content calendars and coordinated digital communication across teams to ensure timely messaging.
Senior Analyst at Indian Political Action Committee (I-PAC)
December 1, 2020 - June 1, 2024
Led digital strategy for political campaigns; managed content calendars and cross-team coordination to maximize message consistency; partnered with external agencies and party leaders to expand campaign reach and effectiveness.

Education

Visual Communication Design for Digital Media at Indian Institute of Technology Roorkee (NPTEL)
January 11, 2030 - February 6, 2026
Integrated MSc (Marketing) at College of Engineering Guindy, Anna University, Chennai
January 11, 2030 - February 6, 2026
Content Marketing Mastery at Udemy
January 11, 2030 - February 6, 2026
UI/UX Design Foundations at UXcel
January 11, 2030 - February 6, 2026

Qualifications

Visual Communication Design for Digital Media
January 11, 2030 - February 6, 2026
Integrated MSc (Marketing)
January 11, 2030 - February 6, 2026
Content Marketing Mastery
January 11, 2030 - February 6, 2026
UI/UX Design Foundations
January 11, 2030 - February 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Government