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Hi, I’m Angie Averitt. I’m a creative content producer and strategic, global, omnichannel marketing leader with over 15 years of experience driving integrated and digitally driven campaigns for Entertainment, Interactive (Gaming/VR), and Consumer Packaged Goods. I thrive on building disruptive brand narratives that resonate across multi-touchpoint ecosystems to grow brands, fan communities, and subscriber bases. I specialize in turning data into compelling stories, forging strategic partnerships, and creating immersive experiences that fuel growth and loyalty across NA, LATAM, EU/UK, and APAC. My focus is on brand storytelling, audience connection, and scalable go-to-market programs that amplify IPs, influencers, and product fandom while delivering measurable business results.…Hi, I’m Angie Averitt. I’m a creative content producer and strategic, global, omnichannel marketing leader with over 15 years of experience driving integrated and digitally driven campaigns for Entertainment, Interactive (Gaming/VR), and Consumer Packaged Goods. I thrive on building disruptive brand narratives that resonate across multi-touchpoint ecosystems to grow brands, fan communities, and subscriber bases. I specialize in turning data into compelling stories, forging strategic partnerships, and creating immersive experiences that fuel growth and loyalty across NA, LATAM, EU/UK, and APAC. My focus is on brand storytelling, audience connection, and scalable go-to-market programs that amplify IPs, influencers, and product fandom while delivering measurable business results.

Angie Averitt

Brand Strategist, Content Strategist, Data Analyst, +7

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Hi, I’m Angie Averitt. I’m a creative content producer and strategic, global, omnichannel marketing leader with over 15 years of experience driving integrated and digitally driven campaigns for Entertainment, Interactive (Gaming/VR), and Consumer Packaged Goods. I thrive on building disruptive brand narratives that resonate across multi-touchpoint ecosystems to grow brands, fan communities, and subscriber bases. I specialize in turning data into compelling stories, forging strategic partnerships, and creating immersive experiences that fuel growth and loyalty across NA, LATAM, EU/UK, and APAC. My focus is on brand storytelling, audience connection, and scalable go-to-market programs that amplify IPs, influencers, and product fandom while delivering measurable business results.…Hi, I’m Angie Averitt. I’m a creative content producer and strategic, global, omnichannel marketing leader with over 15 years of experience driving integrated and digitally driven campaigns for Entertainment, Interactive (Gaming/VR), and Consumer Packaged Goods. I thrive on building disruptive brand narratives that resonate across multi-touchpoint ecosystems to grow brands, fan communities, and subscriber bases. I specialize in turning data into compelling stories, forging strategic partnerships, and creating immersive experiences that fuel growth and loyalty across NA, LATAM, EU/UK, and APAC. My focus is on brand storytelling, audience connection, and scalable go-to-market programs that amplify IPs, influencers, and product fandom while delivering measurable business results.

Available to hire

Hi, I’m Angie Averitt. I’m a creative content producer and strategic, global, omnichannel marketing leader with over 15 years of experience driving integrated and digitally driven campaigns for Entertainment, Interactive (Gaming/VR), and Consumer Packaged Goods. I thrive on building disruptive brand narratives that resonate across multi-touchpoint ecosystems to grow brands, fan communities, and subscriber bases.

I specialize in turning data into compelling stories, forging strategic partnerships, and creating immersive experiences that fuel growth and loyalty across NA, LATAM, EU/UK, and APAC. My focus is on brand storytelling, audience connection, and scalable go-to-market programs that amplify IPs, influencers, and product fandom while delivering measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Infographic

Intermediate

Web Design

Beginner

Language

English

Fluent

Work Experience

Head and Deputy Head of Global Marketing - B2B, DTC at KOCOWA+ (Korean Entertainment Streamer)

January 1, 2022 - Present

Led a strategic, 360-degree global cross-functional marketing team to build brand awareness, growth, expansion, partnerships, fandom, and subscriber acquisition campaigns for B2B and B2C initiatives across NA/CA, LATAM, BR, EU/UK, AU/NZ. Increased profitability by over 900% and subscribers by over 750%. Created B2B go-to-market strategies for partner platform launches and ongoing promotional campaigns with Prime Video, Roku, Vizio, Comcast, YouTube, and others; launched FAST channels domestically; leveraged AI, SaaS, and tools to optimize brand narrative and localization in 8+ markets. Oversaw partner integrations, platform launches, product development, title curation, partner ads and promotions, and ongoing data-driven backend marketing initiatives globally for web, iOS, Android, and smart TVs. Managed talent engagement and executive visibility; resolved churn issues via data-driven content and CRM solutions.

Director of International Digital Marketing at STARZ/LIONSGATE

May 1, 2021 - January 31, 2022

Spearheaded international go-to-market strategy and integrated social media creative content for STARZ Play across 7 territories, driving brand awareness. Created innovative localized social media campaigns using research, analytics, and market insights to raise awareness and engagement for Starz Play Originals, exclusive franchises, acquisitions, and catalog titles. Collaborated with global cross-functional teams, executives, talent, and show runners to create holistic 360 campaigns on title assets, including Outlander, The Power Universe, and The Great, and to syndicate partnerships and drive subscriptions across markets.

President/Marketing Consultant - Entertainment, Games/VR/Interactive, and CPG at Averitt Marketing Group

January 1, 2018 - May 1, 2021

Concepted and executed data-driven digital 360 campaigns with creative teams for clients such as Dreamscape VR, Marvel Studios, 20th Century Fox, Fox Sports, and other IPs; produced immersive VR experiences; led brand and product launches; built influencer activations and fan ecosystems; drove growth and IP development; secured multiple award-winning programs and campaigns.

Global Digital Marketing and Communications at Twentieth Century Fox Home Entertainment

May 1, 2013 - July 1, 2016

Oversaw strategic worldwide digital, social, and integrated marketing planning (CRM, GTM, loyalty) for franchise titles, new releases, catalogs, and B2B partnerships. Built data-driven culture and strategies, coordinated with global teams, and led campaigns to maximize IP value, consumer engagement, and distribution partnerships.

Executive Assistant to EVP, Domestic Theatrical Strategy and Online Marketing at Twentieth Century Fox Theatrical

October 1, 2006 - August 1, 2007

Supported strategic marketing initiatives by coordinating with filmmakers, studios, and cross-functional teams to develop, execute, and optimize domestic theatrical digital and online marketing efforts for film releases.

Director of Creative Strategies and Business Development at Jet Set Studios

January 1, 2010 - February 1, 2011

Led creative strategy development for entertainment clients; launched a new entertainment division by cultivating strategic partnerships with major brands, agencies, talent, and strategic partners; identified and pursued new clients and emerging technologies to drive growth and IP development.

Vice President at FleishmanHillard

December 1, 2016 - December 1, 2017

Cross-functional Entertainment and Innovation team leadership; celebrity/influencer/IP strategy campaigns; global new business and influencer/relationship marketing; global panel lead for New Business and Influencer Relationships; managed accounts including major consumer brands.

Global Digital Marketing Consultant at Pic Nic New Media

February 1, 2011 - May 1, 2013

Advised studio executives and agency leaders on leveraging social media to enhance campaign performance; conceptualized VR/AR/immersive experiences to augment campaigns; developed 360 narratives for Unilever, Fox, and independent IPs; built multi-platform campaigns with influencers and media partners.

Director, Digital Marketing at Twentieth Century Fox Domestic Theatrical

October 1, 2006 - August 1, 2007

Oversaw end-to-end digital marketing planning and execution for domestic theatrical releases, including online properties, social, and cross-platform campaigns to maximize reach and conversions.