ANSHIKA BHATNAGAR

Managed Meta Ads Manager and optimized sales-engagement campaigns for high-intent audiences. Implemented and managed the WATI WhatsApp Business Platform end-to-end, including templates, bulk messaging, token management, and automated lead routing. Managed Meta Business Suite assets and prepaid ad balances to ensure uninterrupted operations. Built the brand's first digital funnel from zero, securing 3–4 qualified inbound leads daily via Instagram and WhatsApp. Produced conversion-focused Reels for seasonal campaigns, growing Instagram followers from 3K to 5K+ in one month.

Produced optimized blog content and social assets across multiple client campaigns. Conducted keyword research and competitor analysis to identify high-intent content opportunities. Assisted Google Ads by drafting ad copy variants and refining audience targeting. Tracked multi-channel campaign performance using Google Analytics and Excel to deliver actionable insights for weekly reviews. Coordinated cross-time-zone workflows (EST, GMT, IST) using Google Workspace in an agile team.

Led a creative team of 5 to structure, execute and monitor campaigns across Instagram, Facebook and offline channels. Scaled organic audience from 0 to 4K+ followers and generated 2-3 daily qualified leads from scratch using organic campaigns. Planned, launched and optimized Meta Ads campaigns for lead generation and local brand awareness, driving inquiries and store footfall. Ensured brand consistency across Instagram, Facebook and WhatsApp.