Available to hire
Hi, I’m Animashaun Paul, a Creative Brand Designer based in Lagos, Nigeria. I specialize in visual identity systems, campaign assets, presentation decks, and digital content for brands across lifestyle, education, media, and business sectors.
I enjoy translating briefs into clear, compelling visuals that strengthen brand presence and boost audience engagement. I combine strong design execution with an understanding of audience psychology, brand strategy, and behavior-informed communication, and I work hands-on with Adobe Creative Suite, CorelDRAW, Canva, Figma, and other creative tools.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Creative Graphic/ Brand Designer (Contract) at ADEDOLA CONSULTING
March 1, 2025 - August 1, 2025Supported consulting-led brand engagements across fashion, entertainment, jewellery, and oil and gas, translating strategic briefs into visual identity systems, campaign assets, and client-facing brand communication for 10+ brands. Delivered campaign graphics, stakeholder presentation decks, promotional collateral, and digital content for brands including TUBO and Don't Drop The Mic, aligning design output with brand strategy, audience positioning, and campaign goals. Designed 10+ logo concepts and visual identity explorations for client brands, contributing to new brand development, repositioning, and rebrand initiatives across multiple sectors. Established brand guidelines for multiple brands and created a TUBO promotional reel that recorded 10,000+ Instagram views, strengthening brand consistency, campaign visibility, and audience reach.
Creative Brand/ Graphic Designer at THE HILL EMISSARIES
September 1, 2024 - PresentArchitected the complete visual identity system for a new brand launch, establishing a cohesive look across print, web, and digital touchpoints. Translated campaign messaging into 10+ audience-focused program flyers and promotional assets, driving clarity and visual consistency across outreach materials. Executed 30+ branded materials (shirts, placards, backdrops, jotters, print mockups), strengthening event presentation and contributing to a 35% increase in outreach engagement. Championed the brand’s creative direction across key deliverables, ensuring consistency and building stakeholder confidence in the brand’s positioning.
Creative Graphic /Brand Designer (Contract) at GTEXT HOMES
July 1, 2024 - September 1, 2024Produced visual content and campaign materials that strengthened audience engagement across real estate promotions. Applied audience psychology and visual hierarchy principles to property marketing materials, improving message clarity and strengthening appeal for prospective buyers. Structured monthly reports and client-facing layouts that improved clarity, structure, and presentation quality. Created promotional videos and targeted social media content that generated 500+ interactions during peak campaigns.
Freelance Graphic Designer at EVERYTHING PSYCH NG
May 1, 2022 - July 1, 2024Mentored and trained a team of 5 designers across Adobe Illustrator, Photoshop, and Canva, improving creative output and workflow efficiency by 40%. Standardized 15+ recurring templates and design assets, improving brand consistency across campaigns and educational content by 20%. Crafted webinar, event, and promotional materials for a psychology-focused platform, applying audience psychology and behavior-informed communication to contribute to a 30% increase in attendance. Safeguarded visual brand standards across 10+ audience touchpoints, ensuring consistency and clarity across communications reaching 200+ members.
Freelance Graphic Designer at KAAPIT GRAPHICS STUDIO
October 1, 2020 - November 1, 2023Led branding and design projects for 20+ SMEs within the Lagos State University business community, helping clients improve visibility and present more professionally. Completed 40+ production-ready brand assets, including 30+ flyer designs and 10+ logos, supporting business, event, and promotional needs across multiple client accounts. Developed packaging, flyers, and promotional materials across 10+ product lines, aligning visuals with vendor requirements, customer appeal, and point-of-sale goals. Leveraged typography, color theory, composition, and audience perception principles to craft custom logo concepts that helped small businesses stand out in competitive campus and local markets.
Education
bachelor of science at Lagos State University
August 3, 2020 - December 9, 2024Graduated with a first class CGPA OF 4.82
B.Sc Psychology at Lagos State University, Ojo, Lagos, Nigeria
January 1, 2020 - January 1, 2024Qualifications
Industry Experience
Media & Entertainment, Real Estate & Construction, Consumer Goods, Education, Professional Services
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