Hi, I’m Anirudh Narayanan, a graphic designer focused on brand identity and visual communication.
Hi, I’m Anirudh Narayanan, a graphic designer focused on brand identity and visual communication. I’ve spent 3+ years creating high-impact design systems—from social media campaigns to complete brand identity suites—across real estate, finance, FMCG, and media/cultural projects.
I love turning brand strategy into clear, attractive visuals by building strong typography, visual hierarchy, and consistent guidelines. I’m comfortable working fast in agency and start-up environments, collaborating with copywriters and teams, and delivering multi-format assets like posters, carousels, stories, and promotional graphics. Based in Bengaluru, I also lead creative work for my student studio, where I direct Gen-Z-focused campaigns and manage the end-to-end design pipeline.
Designed the interiors for Paytey, creating a cohesive visual environment that reflects the brand’s identity and enhances the overall customer experience through thoughtful spatial design, materials, and aesthetics. https://www.behance.net/gallery/257060771/PAY-TEY-INTERIOR-DESIGN check out the full project on behance
Created a unique 3D mascot for 400 Pizzeria, bringing the brand to life through character design, modelling, and visual storytelling. The mascot was designed to reflect the brand’s personality and create a memorable, engaging visual identity. check out full work here https://www.behance.net/gallery/257569567/400-mascot-work
Designed the menu card for Paytey, creating a visually engaging and easy-to-navigate layout that reflects the brand’s identity while presenting its food and beverage offerings in a clean, appealing format. https://www.behance.net/gallery/257569697/PAYTEY-MENU-CARD-DESIGN Check out full Design here
Created a 3D brand mascot for Raajply, translating the brand’s identity into a distinctive visual character. Worked on character design, 3D modeling, and visual detailing to create a mascot that strengthens brand recognition and supports engaging marketing and promotional content.
Designed 50+ social media creatives for real estate, stock exchange, and lifestyle brands by optimizing visual hierarchy and platform-specific formats to improve average post engagement. Developed branding guidelines to ensure visual consistency across client touchpoints. Collaborated with copywriters and account managers to produce integrated campaign materials from concept to delivery. Delivered static, carousel, and story assets aligned to briefs within tight 24-hour turnaround cycles.
Contributed to a UI/UX revamp of the ISKCON website and mobile app by designing app icons and interface screens. Produced on-brand digital assets aligned with the organization’s global visual identity standards.
Built visual identity and marketing collateral for a 45-member student-led creative studio. Designed posters, thumbnails, title cards, and campaign graphics for 5+ short films and a major telefilm. Directed Gen-Z targeted social media campaigns to grow the studio’s audience and brand awareness. Managed the end-to-end design pipeline including brief intake, concept development, revision cycles, and final delivery.
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