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Hi, I'm Anisha Shukla, a Product Designer focused on improving customer experience by understanding user needs and validating ideas through data-informed decisions. I design intuitive, accessible experiences across devices and platforms, balancing user needs with commercial goals by supporting key business metrics such as conversion, engagement, and retention across diverse customer groups.…

Anisha Shukla

Product Designer, UX Designer, UI Designer, +2

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Hi, I'm Anisha Shukla, a Product Designer focused on improving customer experience by understanding user needs and validating ideas through data-informed decisions. I design intuitive, accessible experiences across devices and platforms, balancing user needs with commercial goals by supporting key business metrics such as conversion, engagement, and retention across diverse customer groups.…

Available to hire

Hi, I’m Anisha Shukla, a Product Designer focused on improving customer experience by understanding user needs and validating ideas through data-informed decisions.

I design intuitive, accessible experiences across devices and platforms, balancing user needs with commercial goals by supporting key business metrics such as conversion, engagement, and retention across diverse customer groups.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Designer at East London Waterworks Park

November 1, 2025 - Present

Contributed UX input to early-stage learning and communication materials, focusing on clarity, accessibility, and consistency across public-facing content. Supported team collaboration by participating in design discussions, documenting feedback, and assisting with coordination across contributors.

Product Designer at Simply Skills

March 1, 2024 - November 1, 2024

Built and maintained a scalable Figma design system that standardised UI components and improved design-to-code accuracy by 40%. Conducted usability testing and qualitative research to validate design decisions, improving onboarding clarity and increasing task completion by 15%. Designed mobile-first interaction flows and visual layouts that improved user comprehension of seven core product features across platforms.

Product Designer at CAPCONS. INC

July 1, 2023 - March 1, 2024

Accelerated product launch by 25% by delivering end-to-end UI/UX for a mobile creator platform while maintaining design accuracy. Validated interaction patterns and refined user journeys by conducting 15 user interviews and iterative prototype tests. Ensured 1:1 design implementation by partnering with developers through documented grids, components, and detailed interaction handoffs.

UX Designer at TATA CONSULTANCY SERVICES

January 1, 2023 - July 1, 2023

Identified critical UX gaps in AI-assisted discovery workflows by conducting 10+ stakeholder interviews and mapping 3 end-to-end user journeys. Increased target-identification accuracy by 18% by validating generative AI workflow concepts through usability tests and rapid prototype reviews. Partnered with cross-functional teams to align UX strategy with business and technical requirements.

Product Designer at Songdew.com

June 1, 2022 - July 1, 2022

Increased artist discovery by 22% by designing editorial microsites that integrated multimedia storytelling and visual design. Reduced bounce rate by 15% by restructuring content and improving the navigation flow for better user retention.

Product Designer at Housing.com

January 1, 2022 - April 1, 2022

Designed user flows that applied behavioural cues and motion feedback to encourage task completion, contributing to a 30% increase in repayment completion. Boosted repeat usage by 24% by refining trust-building micro-interactions and interaction feedback loops. Enhanced UI consistency across all assets by creating a comprehensive 600-icon and illustration system for product and marketing.