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Hi! I'm Anisha Shahani, an experienced marketing professional with over 7 years in digital strategy, positioning, and messaging. I've had the opportunity to work with global brands like McDonald's, Uber, Siemens, and NIVEA, leading digital strategies and managing cross-functional teams to create impactful campaigns. I love blending creativity with data-driven insights to drive brand growth and enhance team collaboration. Currently based in Budapest, I head digital strategy for NIVEA Global and five key markets, coordinating with teams across digital, SEO, website, and creative domains. Outside of work, I'm passionate about books, backpacking, sketching, and even learning the ukulele – always curious and eager to learn new things!…Hi! I'm Anisha Shahani, an experienced marketing professional with over 7 years in digital strategy, positioning, and messaging. I've had the opportunity to work with global brands like McDonald's, Uber, Siemens, and NIVEA, leading digital strategies and managing cross-functional teams to create impactful campaigns. I love blending creativity with data-driven insights to drive brand growth and enhance team collaboration. Currently based in Budapest, I head digital strategy for NIVEA Global and five key markets, coordinating with teams across digital, SEO, website, and creative domains. Outside of work, I'm passionate about books, backpacking, sketching, and even learning the ukulele – always curious and eager to learn new things!

Anisha Shahani

Copywriter, Digital Marketer, Brand Strategist, +7

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Hi! I'm Anisha Shahani, an experienced marketing professional with over 7 years in digital strategy, positioning, and messaging. I've had the opportunity to work with global brands like McDonald's, Uber, Siemens, and NIVEA, leading digital strategies and managing cross-functional teams to create impactful campaigns. I love blending creativity with data-driven insights to drive brand growth and enhance team collaboration. Currently based in Budapest, I head digital strategy for NIVEA Global and five key markets, coordinating with teams across digital, SEO, website, and creative domains. Outside of work, I'm passionate about books, backpacking, sketching, and even learning the ukulele – always curious and eager to learn new things!…Hi! I'm Anisha Shahani, an experienced marketing professional with over 7 years in digital strategy, positioning, and messaging. I've had the opportunity to work with global brands like McDonald's, Uber, Siemens, and NIVEA, leading digital strategies and managing cross-functional teams to create impactful campaigns. I love blending creativity with data-driven insights to drive brand growth and enhance team collaboration. Currently based in Budapest, I head digital strategy for NIVEA Global and five key markets, coordinating with teams across digital, SEO, website, and creative domains. Outside of work, I'm passionate about books, backpacking, sketching, and even learning the ukulele – always curious and eager to learn new things!

Available to hire

Hi! I’m Anisha Shahani, an experienced marketing professional with over 7 years in digital strategy, positioning, and messaging. I’ve had the opportunity to work with global brands like McDonald’s, Uber, Siemens, and NIVEA, leading digital strategies and managing cross-functional teams to create impactful campaigns. I love blending creativity with data-driven insights to drive brand growth and enhance team collaboration.

Currently based in Budapest, I head digital strategy for NIVEA Global and five key markets, coordinating with teams across digital, SEO, website, and creative domains. Outside of work, I’m passionate about books, backpacking, sketching, and even learning the ukulele – always curious and eager to learn new things!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Digital PMO (NIVEA) at Publicis Groupe Hungary

August 1, 2024 - June 1, 2024

Lead digital planning to ensure alignment between Budapest and Hamburg hubs for timely delivery of web and e-commerce campaigns. Oversee creative, copy, digital, analytics, SEO, CMS, and content strategy to integrate with global campaign goals. Manage a cross-functional team of 12 professionals, ensuring collaboration and timely delivery of digital assets. Serve as primary contact for NIVEA on digital project delivery, addressing day-to-day concerns and ensuring client satisfaction. Maintain oversight of project deliverables ensuring quality and creative consistency. Proactively identify and resolve bottlenecks, leading continuous improvement initiatives. Develop synergy between local and global teams on content, positioning, and messaging. Manage campaign budgets and coordinate eCommerce and website teams to drive consistent brand messaging.

Last Mile Lead - Digital (NIVEA) at Publicis Groupe Hungary

June 1, 2023 - December 31, 2024

Ambassador for the Budapest Digital Center of Excellence, fostering collaboration between senior team members and creative colleagues. Led an 8+ member team consisting of designers, digital strategists, SEO specialists, and website PMs to drive digital growth for NIVEA across five markets. Coached team members on CMS, UX/UI principles, and SEO best practices, supporting local markets to adapt global creative guidelines and content strategies based on audience needs.

Campaign Manager at Territory Bertelsmann Hungary

January 1, 2022 - February 28, 2023

Managed digital projects and accounts for high-profile clients including SIEMENS Mobility and Carrefour France. Coordinated with teams across Hungary, France, Spain, Germany, and Poland on design production, strategy, and content development. Led digital strategies in collaboration with art directors to ensure successful campaign completion from planning through execution and reporting.

Digital Lead at The Creative Camp

August 1, 2020 - August 31, 2021

Collaborated with multidisciplinary teams to conceptualize, develop, and implement marketing campaigns for local and multinational clients including Engro Fertilizers and McDonald's Pakistan. Used data-driven insights to assess marketing effectiveness and optimized strategies accordingly. Led and mentored a team of over 10 members, ensuring productive work culture and quality outcomes. Evaluated advertising campaign performance and contributed strategic insights to improve ROI.

Sr. Digital Strategist at GoLive

November 1, 2018 - August 1, 2020

Provided senior-level digital strategy planning and execution, working closely with clients on campaign development and delivery.

Management Trainee at Berlitz

September 1, 2017 - May 31, 2018

Completed management training program focused on leadership and operational skills.