Storyboarding educational content scripts, shooting explainer videos, editing and finalising video content with motion graphics. Align production schedule and crew for meetings and briefs. Storyboarding and developing ideas through visual moving boards for team and client briefing. Schedule shoot dates and shooting manner. Running sets and aligning director with the production team.

Associate Producer at GMN Production

August 31, 2021 - July 27, 2025

Organised and planned video shooting for TVCs and Brand Music video projects. Communicated with internal stakeholders, proposed ideas and evaluated production requirements. Led content planning and project budgets for high-end clients, including managing their production logistics, shooting schedules, talent, and agency stakeholders. Reviewed and supervised the editing process of raw footages to ensure that it fulfils time, visual, client needs, and broadcast quality requirements. Assisted Senior Producer on budgeting and planning of video production for branded TVCs and digital content for socials. Scheduled shoot plans for major brands like Lays, Nestle, P&G etc. Acted as liaison between Production Manager and Producer for logistics and day to day production process. Liaison between directors team and Production team. Assisted Producer with key account management.

Assistant Director Freelance

May 1, 2020 - Present

Create visual boards with ideas for executing shoots. Aligning with Account managers and videographers on client briefs. Managing on-ground team of videographers and editors. Videography and editing for delegated accounts.

Videographer and Video Editor at ALI BABA INC.

November 30, 2020 - July 27, 2025

Content Team Lead at SOCIALEY EZ - Dubai, UAE

January 1, 2024 - Present

Led and managed a multidisciplinary team of video content creators, writers, animators, and designers ensuring smooth coordination and timely execution of deliverables. Directed successful delivery of high-impact visual and multimedia content for local government client Dubai Health, aligning with brand guidelines and communication standards. Oversaw 50+ major campaigns maintaining consistent standards of excellence across production. Developed and implemented content strategies contributing to a 30%+ increase in audience engagement and reach across key UAE digital platforms. Collaborated cross-functionally with marketing, PR, and client-side stakeholders to ensure project milestones were met and exceeded expectations. Facilitated weekly team meetings, performance reviews, and professional development plans. Contributed to pitch decks and client proposals, securing repeat business and increasing client satisfaction.

Senior Content Creator at SOCIALEY EZ - Dubai, UAE

January 1, 2024 - August 5, 2025

Produced 100+ videos across formats (promos, explainers, social media) for various government clients. Handled end-to-end production: scripting, shooting, editing and delivering content ahead of deadlines. Operated professional gear (Sony FX3, A7SIII) and edited using Adobe Suite. Collaborated with creative and marketing teams to align content with campaign goals, contributing to up to 40% increase in engagement. Assisted in client reviews and revisions, ensuring feedback was implemented quickly and effectively.

FE Production Officer - Film and Production Lead

September 1, 2021 - Present

Led end-to-end production for TVC commercials for leading local and international brands, overseeing concept development, scripting, casting, and final delivery. Managed cross-functional teams of directors, Directors of Photography (DOPs), stylists, and editors to ensure high-quality output aligned with brand objectives and broadcast standards. Oversaw budgeting, locations, talent coordination, and post-production workflow ensuring on-time delivery. Collaborated directly with clients and ad agencies to translate marketing briefs into compelling visuals.

Content Team Lead at SOCIALEY EZ - Dubai, UAE

December 1, 2024 - Present

Led and managed a multidisciplinary team of video content creators, writers, animators, and designers ensuring smooth coordination and timely execution of deliverables. Directed the successful delivery of high-impact visual and multimedia content for local government client Dubai Health, aligning with brand guidelines and communication standards. Oversaw 50+ major campaigns maintaining a consistent standard of excellence across production. Developed and implemented content strategies that contributed to a 30%+ increase in audience engagement and reach across key UAE digital platforms. Collaborated cross-functionally with marketing, PR, and client-side stakeholders to ensure project milestones were met and exceeded expectations. Facilitated weekly team meetings, performance reviews, and professional development plans. Contributed to pitch decks and client proposals, securing repeat business and increasing client satisfaction.

Senior Content Creator at SOCIALEY EZ - Dubai, UAE

December 1, 2024 - August 5, 2025

Produced 100+ videos across formats (promos, explainers, social media) for various government clients. Handled end-to-end production including scripting, shooting, editing, and delivering content ahead of deadlines. Operated professional gear (Sony FX3, A7SIII) and edited using Adobe Suite. Collaborated with creative and marketing teams to align content with campaign goals, contributing to up to 40% increase in engagement. Assisted in client reviews and revisions, ensuring feedback was implemented quickly and effectively.

Co-Founder & Manager at FEPO - Film and Production

September 1, 2021 - Present

Led end-to-end production for TVC commercials for leading local and international brands, overseeing concept development, scripting, casting, and final delivery. Managed cross-functional teams of directors, DOPs, stylists, and editors to ensure high-quality output aligned with brand objectives and broadcast standards. Oversaw budgeting, locations, talent coordination, and post-production workflow ensuring on-time delivery. Collaborated directly with clients and Ad agencies to translate marketing briefs into compelling visuals.

Lead Content Team Leader; Senior Content Creator; Co-Founder & Manager at SOCIALEYEZ - Dubai, UAE

September 1, 2021 - Present

Led a multidisciplinary team of video content creators, writers, animators and designers, ensuring smooth coordination and timely execution of deliverables. Directed the successful delivery of high-impact visual and multimedia content for a local government client (Dubai Health Foundation), raising over AED 50 million. Collaborated across marketing, PR, and client-side stakeholders to meet campaign milestones. Facilitated weekly team meetings, performance reviews, and professional development plans. Contributed to pitch decks and client proposals, securing repeat business and improving client satisfaction. Produced 100+ videos across formats (promos, explainers, social media). Managed end-to-end production: scripting, shooting, editing, and delivery ahead of deadlines. Oversaw budgets, locations, talent coordination, and post-production workflow. Led shoot planning and optimization for seller engagement; collaborated with SMEs and design teams to deliver compelling concepts for website