Available to hire
I’m Ann-Kathrin Schelle, a Senior Product Designer (UX/UI) with a passion for AI and digital products. With Swabian roots and a fondness for chocolate on my desk, I enjoy turning complex workflows into intuitive user experiences and scalable design systems.
I’ve collaborated with product managers, engineers, and data teams to shape design at UBS and across agency partnerships, leading design systems, cross-functional squads, and end-to-end product delivery. I thrive in design sprints, client testing, and mentoring teams toward high-quality, impact-driven solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
German
Fluent
English
Fluent
Danish
Beginner
Work Experience
Graphic Designer (Marketing & Branding) at Somfy GmbH
May 1, 2011 - October 1, 2025Created marketing visuals and branding materials; supported campaigns across print and digital channels, ensuring brand consistency.
Founder/Managing Director & Art Director at PixelIndustry
August 1, 2015 - October 1, 2025Founded and led PixelIndustry, managing digital and print design projects and partner collaborations; defined visual identity and client relationships.
Art Director Digital & Print (Product Design) at PixelIndustry
August 1, 2017 - October 1, 2025Directed digital and print art direction for product design initiatives and marketing materials.
Digital Art Director UX/UI (Product Design) at Numbrs AG
December 1, 2018 - October 1, 2025Led UX/UI and product design for wealth management tools, aligning design strategy with business objectives.
Senior Art Director UX/UI (Product Design) at Numbrs AG
October 1, 2021 - October 1, 2025Directed UX/UI design for wealth management products; mentored designers and established design standards.
Chapter Lead UX/UI Design Agency & Digital Senior Art Director UX/UI Wealth Management (Product Design) at Numbrs AG
June 1, 2023 - October 1, 2025Led agency and internal UX/UI practice; steered design strategy for wealth management and digital channels.
Design Lead UX/UI API-Banking (Product Design) at Numbrs AG
July 1, 2023 - October 1, 2025Led design for API-Banking product design; integrated UX with pricing models and API workflows.
Senior UX/UI Designer im Bereich AI & Client Pricing at Numbrs AG
February 1, 2024 - PresentSenior UX/UI designer focusing on AI-enabled client pricing; partnered with product and engineering teams.
Graphic Designer (Marketing & Branding) at Somfy GmbH
May 1, 2011 - October 1, 2025Founder/Managing Director & Art Director Digital & Print at pixelindustry
August 1, 2015 - October 1, 2025Co-founded, directed digital & print design operations with diverse partners
Art Director Digital & Print (Product Design) at Numbrs AG
August 1, 2017 - October 1, 2025Graphic Designer Digital & Print (Marketing & Branding) at Numbrs AG
December 1, 2018 - October 1, 2025Product Design Team Lead Wealth Management & Digital; Senior Art Director UX/UI (Product Design) at Numbrs AG
October 1, 2021 - October 1, 2025Chapter Lead UX/UI Design Agency & Digital; Senior Art Director UX/UI Wealth Management (Product Design) at Numbrs AG
June 1, 2023 - October 1, 2025Design Lead UX/UI API-Banking (Product Design) at Numbrs AG
July 1, 2023 - October 1, 2025Senior UX/UI Designer im Bereich AI & Client Pricing at Numbrs AG
February 1, 2024 - PresentLead UX/UI Designer at UBS Switzerland AG
February 1, 2024 - PresentLead UX/UI design for internal AI-driven tools supporting financial product workflows; drive design strategy within the Client Pricing product ecosystem; collaborate with stakeholders, product managers, engineers and data teams; translate complex financial systems into clear, scalable user experiences.
Design Lead UX/UI at UBS Switzerland AG
June 1, 2023 - July 1, 2023Led UX/UI design initiatives within the Wealth Management digital product landscape; collaborated with cross-functional teams to improve product usability and design consistency.
Chapter Lead, UX/UI Design at UBS Switzerland AG
November 1, 2021 - June 1, 2023Led and coordinated 35+ external designers across multiple digital product initiatives; managed agency collaboration, designer selection, and contract coordination; design lead for the Lombard Lending digital product ecosystem; partnered with product managers, engineers, and business stakeholders to scale design delivery.
Design Team Lead Wealth Management & Senior Art Director at UBS Switzerland AG
January 1, 2019 - October 1, 2021Led UX/UI design for digital wealth management products and services; contributed to multiple product initiatives including financial platforms and client services; helped evolve the design quality and user experience across digital products.
Digital Art Director UX/UI at UBS Switzerland AG
September 1, 2017 - December 1, 2018Designed UX/UI for major banking applications including Accounts, Payments, and Credit Cards; collaborated with product and development teams to improve digital banking experiences.
Graphic Designer Digital & Print (Marketing & Branding) at Numbrs AG
September 1, 2015 - December 1, 2016Designed marketing campaigns and investor presentations; developed corporate design systems and brand identity.
Founder/Managing Director & Art Director at Pixelindustry
June 1, 2011 - August 1, 2015Founded and led a design studio focused on digital and print communication; developed visual concepts, branding systems & marketing assets; managed client relationships and project delivery.
Graphic Designer at Somfy
September 1, 2010 - May 1, 2011Designed digital and print communication materials.
Maternity leave at UBS Switzerland AG
August 1, 2023 - January 1, 2024Education
Visuelle Kommunikation at DEKART Design- und Kommunikationsakademie
October 1, 2008 - October 1, 2010Visuelle Kommunikation at DEKART Design- und Kommunikationsakademie
October 1, 2008 - October 1, 2010Visual Communication - Diploma at DEKART Academy for Design & Communication
January 1, 2008 - January 1, 2010Qualifications
Generating big ideas with design thinking
January 11, 2030 - October 1, 2025Customer Journey Management
January 11, 2030 - October 1, 2025Designing Influence
January 11, 2030 - October 1, 2025Facilitating UX Workshops
January 11, 2030 - October 1, 2025Norman Nielsen Group courses: Generating big ideas with design thinking; Customer Journey Management; Designing Influence; Facilitating UX Workshops
January 11, 2030 - October 1, 2025Nielsen Norman Group Certification - Train the Trainer
January 11, 2030 - April 6, 2026Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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