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I’m a strategic healthcare and omnichannel marketing professional with 13+ years of experience driving integrated engagement across oncology, neurology, and specialty care. I specialize in HCP engagement, customer journey planning, digital transformation, and omnichannel orchestration to elevate brand visibility and commercial impact. I thrive in cross-functional settings, translating insights and performance data into scalable engagement strategies and measurable outcomes. Throughout my career I’ve supported major medical congresses (e.g., ASCO, ESMO) with real-time digital intelligence, competitive insights, and agile decision-making. I’m passionate about leveraging social listening, market intelligence, and KPI-driven optimization to inform strategy, improve user experiences, and strengthen stakeholder alignment across agency and client teams.…I’m a strategic healthcare and omnichannel marketing professional with 13+ years of experience driving integrated engagement across oncology, neurology, and specialty care. I specialize in HCP engagement, customer journey planning, digital transformation, and omnichannel orchestration to elevate brand visibility and commercial impact. I thrive in cross-functional settings, translating insights and performance data into scalable engagement strategies and measurable outcomes. Throughout my career I’ve supported major medical congresses (e.g., ASCO, ESMO) with real-time digital intelligence, competitive insights, and agile decision-making. I’m passionate about leveraging social listening, market intelligence, and KPI-driven optimization to inform strategy, improve user experiences, and strengthen stakeholder alignment across agency and client teams.

Ankita Wadhwa

Marketing Strategist, Social Media Manager, Growth Marketer, +5

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I’m a strategic healthcare and omnichannel marketing professional with 13+ years of experience driving integrated engagement across oncology, neurology, and specialty care. I specialize in HCP engagement, customer journey planning, digital transformation, and omnichannel orchestration to elevate brand visibility and commercial impact. I thrive in cross-functional settings, translating insights and performance data into scalable engagement strategies and measurable outcomes. Throughout my career I’ve supported major medical congresses (e.g., ASCO, ESMO) with real-time digital intelligence, competitive insights, and agile decision-making. I’m passionate about leveraging social listening, market intelligence, and KPI-driven optimization to inform strategy, improve user experiences, and strengthen stakeholder alignment across agency and client teams.…I’m a strategic healthcare and omnichannel marketing professional with 13+ years of experience driving integrated engagement across oncology, neurology, and specialty care. I specialize in HCP engagement, customer journey planning, digital transformation, and omnichannel orchestration to elevate brand visibility and commercial impact. I thrive in cross-functional settings, translating insights and performance data into scalable engagement strategies and measurable outcomes. Throughout my career I’ve supported major medical congresses (e.g., ASCO, ESMO) with real-time digital intelligence, competitive insights, and agile decision-making. I’m passionate about leveraging social listening, market intelligence, and KPI-driven optimization to inform strategy, improve user experiences, and strengthen stakeholder alignment across agency and client teams.

Available to hire

I’m a strategic healthcare and omnichannel marketing professional with 13+ years of experience driving integrated engagement across oncology, neurology, and specialty care. I specialize in HCP engagement, customer journey planning, digital transformation, and omnichannel orchestration to elevate brand visibility and commercial impact. I thrive in cross-functional settings, translating insights and performance data into scalable engagement strategies and measurable outcomes.

Throughout my career I’ve supported major medical congresses (e.g., ASCO, ESMO) with real-time digital intelligence, competitive insights, and agile decision-making. I’m passionate about leveraging social listening, market intelligence, and KPI-driven optimization to inform strategy, improve user experiences, and strengthen stakeholder alignment across agency and client teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Digital Strategist at Health Care Consultancy Group

January 2, 2024 - November 2, 2025

Lead omnichannel digital strategies and innovations; drive campaigns across Google, Meta, X, LinkedIn, and Instagram; orchestrate cross-functional teams; lead RFI/RFP processes and monitor DO L/KOL-aligned tactics; optimize reach and patient engagement.

Social Media Specialist at Health Care Consultancy Group

November 1, 2022 - December 31, 2023

Develop and execute social media strategies; oversee omnichannel campaigns; integrate social listening and AI-enabled insights to inform strategy and content.

Digital Marketing Manager at Banyan Tree Schools

September 1, 2014 - September 1, 2018

Led digital marketing and omnichannel campaigns; built brand narratives and performance analytics to drive enrollment and engagement across platforms.

Associate System Engineer at IBM India Pvt. Ltd.

May 1, 2013 - May 31, 2014

Focused on system engineering tasks and collaboration with cross-functional teams to deliver digital solutions.

Internet Marketing Executive at Green Apple Solutions

October 1, 2012 - May 31, 2013

Handled online marketing initiatives, SEO/SEM activities, and digital campaigns to boost online visibility.

Digital Marketing Executive at ASICS India

October 1, 2018 - March 31, 2020

Managed digital marketing initiatives, campaigns, and brand presence for the Indian market.

Digital Strategist at Healthcare Consultancy Group (Omnicom)

November 1, 2022 - December 1, 2025

Led design and deployment of omnichannel engagement solutions across paid media, social, HCP platforms, CRM, and on-field touchpoints for oncology, neurology, and infectious disease brands. Acted as a trusted client advisor, delivering real-time digital updates and actionable intelligence during major medical congresses (ASCO, ESMO). Built KPI frameworks to measure product performance, brand impact, and ROI, enabling data-driven optimization of marketing investments. Directed cross-functional RFI/RFP responses, drafted Statements of Work and key deliverables for faster project kick-offs. Led comprehensive Digital Opinion Leader (DOL) programs from identification through post-campaign monitoring, strengthening KOL relationships and maximizing client ROI. Fostered agency and vendor partnerships to ensure consistent execution. Established thought leadership by sharing digital insights and strategic POVs with internal and external teams. Developed and executed data-driven social media and

Associate Manager, Digital at Indegene

December 1, 2021 - October 1, 2022

Developed and executed omnichannel GTM strategies integrating paid media, social, CRM, congress activation, and content hubs. Led customer engagement initiatives, including journey mapping and digital content planning, to deliver seamless, user-centric experiences. Analyzed weekly and monthly campaign performance data to uncover strategic insights and provide optimization recommendations. Supported pre-sales efforts through media planning, campaign orchestration, proposal development, and RFP contributions. Conducted market research, competitive audits, and brand assessments using social listening and digital intelligence tools to inform strategic planning and identify growth opportunities.

Digital Marketing Manager at BioQuest Solutions

July 1, 2020 - November 1, 2021

Collaborated with VP of Strategy to develop and launch digital-centric campaigns for healthcare professionals, supporting business development and aligning with proposal content. Drove digital initiative execution from concept to delivery, contributing to strong proposal alignment and client ROI.

Associate System Engineer at IBM India

May 1, 2013 - May 1, 2014

Contributed to systems engineering projects, collaborating with cross-functional teams to deliver IT solutions and support operational excellence.

Associate Digital Strategist at Healthcare Consultancy Group (Omnicom)

November 1, 2022 - December 1, 2025

Led omnichannel engagement strategy and execution across HCP platforms, CRM, paid media, social, and field force touchpoints for oncology, neurology, and infectious disease brands. Served as strategic advisor during ASCO and ESMO, delivering real-time digital intelligence, audience insights, and competitive analysis. Developed KPI frameworks to evaluate campaign performance and optimize investment, while partnering across teams on RFI/RFPs and solution planning. Directed DOL engagement initiatives to strengthen stakeholder relationships and maximize campaign impact; collaborated with agency partners to ensure integrated execution and operational alignment; contributed digital trend analyses to support innovation in engagement planning.

Associate Manager, Digital Marketing at Indegene

December 1, 2021 - October 1, 2022

Developed omnichannel go-to-market strategies integrating CRM, paid media, social engagement, congress activations, and digital content ecosystems. Led customer journey mapping and engagement planning to optimize cross-channel interactions. Analyzed engagement and performance data to generate strategic insights and drive continuous optimization. Supported business development through campaign architecture, media planning, and RFP contributions. Conducted market intelligence via social listening to identify emerging opportunities and inform strategy.