Content Creator & UGC Specialist at Self-employed (Freelance)

Content creation and UGC production for social media; development of short-form video content focused on engagement, storytelling and platform trends. Led end-to-end store and project processes (planning, rollout, optimization); supported expansion and optimization projects across a store portfolio; budget planning and financial management (CAPEX/OPEX) with a focus on efficiency (~15% portfolio optimization); market and competitive analyses to support strategic expansion decisions; feasibility studies for location assessment and growth projects; collaboration with international teams.

Head of International Retail Expansion & Rollout at Media Markt

Led and coordinated international retail expansion projects (~70 stores) across multiple countries. Managed stakeholder alignment, rollout planning, and documentation using SAP-based project management processes. Drove expansion and optimization initiatives with global teams.

Architect – Project Development Manager (Retail Expansion) at Media Markt

Led international expansion projects for stores (approx. 70 stores in various countries); steered internal and external stakeholders; coordinated with international teams on expansion and optimization projects; utilized SAP-based processes for project management and documentation; budget and cost control; planning, controlling, and enabling store openings.