Creative AI Specialist and Fashion Retoucher with 18+ years across luxury fashion, visual merchandising, and high-end image production. I create premium AI-generated fashion campaigns, cinematic promotional videos, and advanced fashion/beauty retouching for e-commerce, social media, and advertising. I combine strong luxury retail experience with deep fashion design capability—turning technical sketches into photorealistic garment visualisations, producing production-ready marketing assets at scale, and integrating generative AI tools (Midjourney, Kling AI, Higgsfield, Seedream, NanoBanana, Sora, Photoshop, Canva) into efficient creative workflows.

ANNA BEKKER

Creative AI Specialist and Fashion Retoucher with 18+ years across luxury fashion, visual merchandising, and high-end image production. I create premium AI-generated fashion campaigns, cinematic promotional videos, and advanced fashion/beauty retouching for e-commerce, social media, and advertising. I combine strong luxury retail experience with deep fashion design capability—turning technical sketches into photorealistic garment visualisations, producing production-ready marketing assets at scale, and integrating generative AI tools (Midjourney, Kling AI, Higgsfield, Seedream, NanoBanana, Sora, Photoshop, Canva) into efficient creative workflows.

Available to hire

Creative AI Specialist and Fashion Retoucher with 18+ years across luxury fashion, visual merchandising, and high-end image production. I create premium AI-generated fashion campaigns, cinematic promotional videos, and advanced fashion/beauty retouching for e-commerce, social media, and advertising.

I combine strong luxury retail experience with deep fashion design capability—turning technical sketches into photorealistic garment visualisations, producing production-ready marketing assets at scale, and integrating generative AI tools (Midjourney, Kling AI, Higgsfield, Seedream, NanoBanana, Sora, Photoshop, Canva) into efficient creative workflows.

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Language

English
Advanced

Work Experience

AI Fashion Image & Video Creator at LD Latte Fashion Brand
August 1, 2025 - Present
Produce premium AI-generated fashion imagery and cinematic promotional videos for e-commerce, digital marketing and social media campaigns. Perform advanced fashion and beauty retouching (garment refinement, skin retouching, facial enhancement, body reshaping, colour correction, compositing and Generative Fill) in Adobe Photoshop. Create prompt-to-image/video and image-to-image/video content using Midjourney, Higgsfield, Kling AI, Seedream, NanoBanana and Sora. Generate photorealistic fashion campaigns featuring AI models, virtual garments, catalogue imagery and branded marketing assets. Develop new clothing concepts from technical sketches while maintaining accurate garment construction, silhouettes, proportions, seam placement and fabric behaviour. Produce AI talking-head videos, promotional animations, realistic virtual models and diverse AI faces; support virtual garment transfers. Deliver consistent high-quality outputs across high-volume image production.
Assistant Store Manager (2IC & Keyholder) at Pascoes The Jewellers
April 1, 2024 - April 1, 2025
Mentored and coached team members to achieve store sales budgets and exceed KPIs including IPS and Average Sale Value. Increased average transaction value through sales coaching and customer engagement. Optimised gross profit margins by recommending appropriate products. Managed staff rosters, labour costs and leave planning to meet wage budgets. Controlled stock loss via inventory management, stocktakes and loss-prevention procedures. Opened/closed the store as Keyholder ensuring compliance with company policies and security procedures.
Founder & Creative Director at Ocean Star Masterskaya
March 1, 2014 - September 1, 2025
Founded and directed a bespoke jewellery brand specialising in handcrafted pearl jewellery and custom-made designs. Managed product development, sourcing, production, branding, photography, marketing, customer service and sales. Designed exclusive collections from concept through production and managed bespoke client commissions. Produced e-commerce and advertising/social content; handled supplier relationships, inventory, pricing strategy and online sales channels. Operated and grew the business for 11+ years while maintaining strong brand reputation and customer satisfaction.
Designer-Merchandiser / Window Dresser at Giorgio Armani
January 1, 2011 - February 1, 2014
Planned and executed luxury visual merchandising displays aligned to global brand standards, designing window displays to increase customer engagement and brand visibility. Styled mannequins and coordinated complete in-store presentations. Delivered product knowledge and visual merchandising training for sales teams. Collaborated with Italian visual merchandising specialists on seasonal campaigns and assisted with fashion presentations during Russian Fashion Week.
Designer-Merchandiser / Window Dresser at Vintage Technologies (Miss Sixty Stores)
June 1, 2010 - January 1, 2011
Created impactful visual merchandising displays across multiple locations and supervised brand visual merchandising standards across seven stores in Moscow. Led and coordinated a team of merchandisers to ensure consistent implementation of brand guidelines. Planned seasonal floor layouts and product placement strategies.
Sales Assistant (Promoted to Merchandiser) at Bershka (Inditex)
September 1, 2007 - May 1, 2010
Provided outstanding customer service while supporting sales objectives; promoted internally from Sales Assistant to Merchandiser based on strong performance. Executed visual merchandising according to Inditex global standards and supported seasonal floor changes, product launches and promotional campaigns.

Education

Bachelor's Degree in Clothing Design at National Research University Higher School of Economics
September 1, 2008 - July 1, 2013
Diploma in Design at Moscow Open Social College
September 1, 2003 - June 1, 2008
Secondary Education at Moscow English Linguistic Grammar Gymnasium
September 1, 1998 - May 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods