I’m Anna Dudnyk, a Senior Content Strategist & Content Architect specializing in scalable content ecosystems for e‑commerce and digital products. I design clear, structured, and conversion‑focused content frameworks that improve visibility, UX, and operational efficiency. With 10+ years of experience, I combine content architecture, UX logic, and data‑driven decision‑making to transform complex products into intuitive, high‑performing content systems. I work across content strategy, information architecture, SEO structures, content automation, and cross‑functional collaboration.…

Anna Dudnyk

I’m Anna Dudnyk, a Senior Content Strategist & Content Architect specializing in scalable content ecosystems for e‑commerce and digital products. I design clear, structured, and conversion‑focused content frameworks that improve visibility, UX, and operational efficiency. With 10+ years of experience, I combine content architecture, UX logic, and data‑driven decision‑making to transform complex products into intuitive, high‑performing content systems. I work across content strategy, information architecture, SEO structures, content automation, and cross‑functional collaboration.…

Available to hire

I’m Anna Dudnyk, a Senior Content Strategist & Content Architect specializing in scalable content ecosystems for e‑commerce and digital products. I design clear, structured, and conversion‑focused content frameworks that improve visibility, UX, and operational efficiency.

With 10+ years of experience, I combine content architecture, UX logic, and data‑driven decision‑making to transform complex products into intuitive, high‑performing content systems. I work across content strategy, information architecture, SEO structures, content automation, and cross‑functional collaboration.

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Language

Ukrainian
Fluent
English
Intermediate
Russian
Advanced
Norwegian Bokmål
Intermediate

Work Experience

Head of Content at MDBM
March 24, 2026 - November 24, 2021
Led end - to - end content architecture for e(cid:17)commerce projects, including site structure, category logic, filters, and UX content flows. Delivered and optimized 20,000+ product listings for the website and an additional 20,000+ listings across marketplaces (Rozetka, Hubber, Hotline, Amazon), including SEO optimization, HTML formatting, and visual content preparation. Managed a team of 6 content specialists and implemented a KPI system with individualized monthly targets for product uploads and descriptions. Ensured 95–100% plan completion and introduced a performance model enabling early achievers to take on higher - paid extra tasks, significantly increasing motivation and output quality. Conducted strategic market analysis using PESTLE and SWOT, identified risks and growth opportunities, and developed Buyer Personas to define user motivations and behavioral patterns. Established SMART goals aligned with company(cid:17) wide objectives, ensuring measurable and predictable content performance. Collaborated with developers, the CEO, and the marketing team to drive sales growth, strengthen brand visibility, and enhance the overall user experience. Developed social media content plans via Facebook Business and ensured consistent communication across channels.
Head of Content at Softkey.ua
June 24, 2017 - May 24, 2023
Increased organic product visibility by 40% by developing scalable content frameworks, unique product narratives, and SEO(cid:17)driven information architecture. Leveraged keyword clustering, competitive analysis, and data(cid:17)based prioritization to strengthen search performance and product discoverability. Ensured alignment across site structure, UX flows, and customer communication through close collaboration with SEO specialists and marketing teams, contributing to a cohesive product experience and improved operational efficiency. Developed and systematized visual content production for websites and advertising platforms - banners, stickers, headlines, and promotional graphics - resulting in a 25% conversion uplift, validated through structured A/B testing.
UX Writer at bashta.ia.ua
March 24, 2025 - March 24, 2026
In my role as a UX Writer at BASHTA, I conducted a comprehensive strategic analysis that included defining the ICP and JTBD, which enabled us to clearly identify our target audience and understand its core needs. Based on the developed Buyer Personas, I outlined user psychology, behavioral patterns, and motivations. Using SWOT and PESTLE analysis, I evaluated the market environment, risks, and the organization’s competitiveness within the current Ukrainian market. Taking into account the research findings and the organization’s strategic objectives, I formulated SMART goals that provided clear, measurable, and achievable benchmarks.

Education

Bachelor at Cybernetics and Technical College
September 1, 2002 - June 24, 2006
Specialist at Specialist, Kryvyi Rih Technical University
September 1, 2006 - June 24, 2007
UX/UI Design at Beetroot Academy
February 1, 2023 - March 24, 2026
Advanced Content Marketing Strategies and Tactics, University of California at Davis
October 1, 2025 - January 24, 2026
Digital Marketing: New Trends and Technologies at Nottingham Business School and Nottingham Trent University
January 1, 2026 - February 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Software & Internet, Telecommunications, Gaming, Healthcare, Media & Entertainment, Other
    paper SoftKey.ua

    Optimizing Product Cards to Improve User Experience and Reduce Support Load
    Softkey manages a large catalog of digital products. The original product cards were overloaded with long descriptions and lacked the clarity users needed to make confident decisions. As a result, customers frequently contacted support, abandoned their carts, and spent little time engaging with the page.

    The Problem
    Our analysis revealed that users:

    couldn’t understand the differences between software versions

    struggled to find key information quickly

    got lost in long, unstructured descriptions

    felt unsure which version to choose

    had to contact support to clarify basic details

    These issues created friction in the buying process and increased the workload for support managers.

    My Role
    UX Writer

    Content Strategist

    Research (SWOT, Buyer Personas, CJM)

    Product card structure optimization

    Comparative tables creation

    Content architecture development

    Process
    Research

    Conducted a full audit of existing product cards.

    Used SWOT analysis to identify strengths and weaknesses of both the products and the content.

    Created Buyer Personas to understand user pain points, expectations, and decision‑making behavior.

    Built a Customer Journey Map to visualize the user path and uncover key gaps.

    Identified Gaps

    No clear differentiation between software versions.
    Users couldn’t see what made each version unique, which caused confusion.

    Descriptions were too long and unstructured.
    Large text blocks made scanning difficult.

    No guidance for choosing the right version.
    Users lacked a clear decision‑making path.

    No quick way to compare products.
    This forced users to contact support for clarification.

    Solution Development

    Set SMART goals to improve product card usability.

    Shortened and structured product descriptions.

    Added a comparison table to highlight differences between versions.

    Introduced a “Choose Your Software Version” block.

    Optimized CTAs and improved information hierarchy.

    Solution
    Clear, structured, and concise product descriptions.

    A comparison table that helps users instantly understand version differences.

    A dedicated “Choose Your Software Version” block for easier decision‑making.

    Improved CTAs and a more intuitive content flow.

    A content architecture aligned with the needs of different user types.

    Results
    A 10% reduction in support requests after optimizing descriptions and adding the comparison table.

    An additional 10% reduction after implementing the “Choose Your Software Version” block.

    Improved clarity and user confidence when selecting a product.

    Fewer abandoned carts.

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