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I’m Anna Falcetta, a fashion design and product development professional with 20+ years of experience spanning France and Italy. I translate creative briefs into workable technical specifications, combining style and trend insights with practical material research, sampling, and production follow-up to ensure products are both beautiful and feasible. My areas of expertise include man and women’s wear, maternity wear, children’s wear, lingerie, and sportswear, loungewear.…I’m Anna Falcetta, a fashion design and product development professional with 20+ years of experience spanning France and Italy. I translate creative briefs into workable technical specifications, combining style and trend insights with practical material research, sampling, and production follow-up to ensure products are both beautiful and feasible. My areas of expertise include man and women’s wear, maternity wear, children’s wear, lingerie, and sportswear, loungewear.

Anna Falcetta

Designer, Product Designer, Graphic Designer

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I’m Anna Falcetta, a fashion design and product development professional with 20+ years of experience spanning France and Italy. I translate creative briefs into workable technical specifications, combining style and trend insights with practical material research, sampling, and production follow-up to ensure products are both beautiful and feasible. My areas of expertise include man and women’s wear, maternity wear, children’s wear, lingerie, and sportswear, loungewear.…I’m Anna Falcetta, a fashion design and product development professional with 20+ years of experience spanning France and Italy. I translate creative briefs into workable technical specifications, combining style and trend insights with practical material research, sampling, and production follow-up to ensure products are both beautiful and feasible. My areas of expertise include man and women’s wear, maternity wear, children’s wear, lingerie, and sportswear, loungewear.

Available to hire

I’m Anna Falcetta, a fashion design and product development professional with 20+ years of experience spanning France and Italy. I translate creative briefs into workable technical specifications, combining style and trend insights with practical material research, sampling, and production follow-up to ensure products are both beautiful and feasible. My areas of expertise include man and women’s wear, maternity wear, children’s wear, lingerie, and sportswear, loungewear.

Skills

Fashion Design

Technical Illustration

Catalogue

Presentation Design

Experience Level

Fashion Design

Expert

Technical Illustration

Expert

Catalogue

Expert

Presentation Design

Expert

Language

Italian

Fluent

French

Advanced

English

Advanced

Portuguese

Intermediate

Work Experience

Fashion Designer & Graphic Designer (Product Development) at Freelance

January 1, 2016 - Present

Lead end-to-end product and collection development: interpret creative briefs, define technical specifications, research and select materials, coordinate sample approvals, and monitor production. Prepare technical drawings and product specification sheets, and optimize products for feasibility, cost, and commercial appeal through styling and trend consulting. Design packaging and supporting catalogues, and coordinate with clients and international suppliers to improve execution and reduce development risk.

Head of Design at PLANETEX SpA

January 1, 2009 - January 1, 2016

Managed end-to-end product and collection development including material sourcing, sample approval, and production follow-up. Coordinated with clients and international suppliers to secure timely sample approvals and continuously improve product execution. Produced detailed technical drawings and product specification documentation while balancing design intent with technical feasibility, cost efficiency, and market appeal. Also developed packaging concepts and product catalogues to support commercial presentation.

Fashion Designer & Graphic Designer (Product Manager) at BRUNELLI & CO Srl

January 1, 2006 - January 1, 2009

Delivered luxury product and collection development from brief translation into technical specifications through material sourcing, sample approvals, and production oversight. Coordinated with Italian and international suppliers to meet quality requirements, cost targets, and delivery deadlines. Managed raw material orders and helped optimize the production chain. Supported showroom relationships, collection presentations, and analysis of sales results to inform subsequent collections; converted customer needs into clear briefs and specifications.