Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a user-centered designer who translates complex spatial and system challenges into intuitive, accessible experiences across digital platforms and physical environments. I enjoy collaborating across disciplines to uncover user needs and turn them into practical, delightful solutions. Currently I design interfaces for Genie AI at Bridgewise Analytics and help shape market-ready UX work with Bank HaPoalim’s teams, while also exploring no-code MVPs, motion design, and inclusive design standards like WCAG 2.2. My work blends research, rapid prototyping, and cross-functional collaboration to deliver value-in-use.…I am a user-centered designer who translates complex spatial and system challenges into intuitive, accessible experiences across digital platforms and physical environments. I enjoy collaborating across disciplines to uncover user needs and turn them into practical, delightful solutions. Currently I design interfaces for Genie AI at Bridgewise Analytics and help shape market-ready UX work with Bank HaPoalim’s teams, while also exploring no-code MVPs, motion design, and inclusive design standards like WCAG 2.2. My work blends research, rapid prototyping, and cross-functional collaboration to deliver value-in-use.

Anna-Lena Heimann

UX Designer, UI Designer, Product Designer, +2





I am a user-centered designer who translates complex spatial and system challenges into intuitive, accessible experiences across digital platforms and physical environments. I enjoy collaborating across disciplines to uncover user needs and turn them into practical, delightful solutions. Currently I design interfaces for Genie AI at Bridgewise Analytics and help shape market-ready UX work with Bank HaPoalim’s teams, while also exploring no-code MVPs, motion design, and inclusive design standards like WCAG 2.2. My work blends research, rapid prototyping, and cross-functional collaboration to deliver value-in-use.…I am a user-centered designer who translates complex spatial and system challenges into intuitive, accessible experiences across digital platforms and physical environments. I enjoy collaborating across disciplines to uncover user needs and turn them into practical, delightful solutions. Currently I design interfaces for Genie AI at Bridgewise Analytics and help shape market-ready UX work with Bank HaPoalim’s teams, while also exploring no-code MVPs, motion design, and inclusive design standards like WCAG 2.2. My work blends research, rapid prototyping, and cross-functional collaboration to deliver value-in-use.

Available to hire

I am a user-centered designer who translates complex spatial and system challenges into intuitive, accessible experiences across digital platforms and physical environments. I enjoy collaborating across disciplines to uncover user needs and turn them into practical, delightful solutions.

Currently I design interfaces for Genie AI at Bridgewise Analytics and help shape market-ready UX work with Bank HaPoalim’s teams, while also exploring no-code MVPs, motion design, and inclusive design standards like WCAG 2.2. My work blends research, rapid prototyping, and cross-functional collaboration to deliver value-in-use.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Hebrew (modern)

Fluent

Dutch

Advanced

Work Experience

UX-Designer at Bridgewise Analytics Ltd, Israel

May 1, 2025 - Present

Designed and prototyped user interfaces for Genie AI, an AI-powered investment platform API, collaborating closely with Bank HaPoalim’s design and investment teams to ensure client-specific branding and regulatory compliance. Conducted investor-focused research to shape portfolio-building workflows, and partnered with legal experts to implement UX regulatory requirements. Developed marketing materials including conference booths and branded stickers to support product promotion and accelerate client engagement.

UX/UI Designer at Hasomed GmbH

May 1, 2025 - October 3, 2025

Collaborated within a design team on the end-to-end redesign of Udana, a professional education platform, improving usability and accessibility and increasing conversion rates. Led the creation of a comprehensive design system from the ground up for a cohesive cross-platform experience. Updated the design system to comply with the latest accessibility regulations. Partnered with developers, product managers, and an external agency to identify and solve key usability pain points through in-depth user research and interviews. Developed on-brand marketing materials, including flyers, aligned with the company’s visual identity and brand strategy.

Landscape Architect & Urban Planner at Tsurnamal Turner Landscape Architects

November 1, 2022 - October 3, 2025

Led a team in the execution of multiple large-scale projects, demonstrating strong project management skills from concept to completion. Utilized 3D modeling to visualize and communicate complex design concepts to stakeholders. Ensured the final product adhered to detailed plans, maintaining a high standard of quality and consistency.

UX/UI Design Consultant at Create Future Studio

November 1, 2022 - Present

Provided insights into the German market and collaborated with the team to adjust design elements and wireframes, ensuring the pharmaceutical ordering app met local preferences and requirements.

Design Team Lead

May 1, 2017 - November 1, 2022

Managed multidisciplinary design teams to deliver user-centered environments, applying project management and stakeholder communication techniques across design phases. Oversaw end-to-end design processes, from concept development to implementation, adapting rapidly in response to user and stakeholder feedback. Introduced advanced visualization tools to improve cross-functional collaboration and client engagement. Championed cloud-based workflows to sustain team collaboration and project delivery in dynamic conditions.

Landscape Architect & Urban Designer at Yaski Mor Sivan Architects, Israel

April 30, 2017 - October 10, 2025

Directed spatial planning projects emphasizing user-centric regulatory analysis and urban experience optimization. Partnered with architects for integrated landscape design prioritizing user experience.

Urban Designer

December 1, 2015 - April 1, 2017

Led complex spatial planning projects incorporating user-centric analysis of regulatory frameworks to optimize urban development opportunities while enhancing community experience. Partnered with architects to design integrated landscapes and spatial solutions that prioritize user experience and contextual urban relationships. Developed innovative design concepts for competitive bids, emphasizing user experience and seamless integration with urban context through human-centered design methods.

Junior Urban Planner | Landscape Architect at Albert Speer & Partner GmbH

April 30, 2014 - October 10, 2025

Participated in international, multi-scale urban design projects, integrating cross-cultural user research and climate-adaptive strategies to inform sustainable urban solutions. Applied user research and participatory approaches to navigate diverse cultural needs and environmental adaptation, ensuring resilient and inclusive urban environments. Researched and analyzed user needs and environmental factors to develop sustainable urban plans centered on human and ecological well-being.

Urban Designer

October 1, 2012 - April 1, 2014