I'm a Senior Product & UX Designer based in Switzerland with 10+ years of experience designing digital products and services. I specialise in product design, information architecture, accessibility and user-centred experiences. I've worked across fintech, enterprise and media, helping organisations simplify complex digital products and create intuitive, data-informed solutions. Senior Product & UX Designer PostFinance AG August 2022 – November 2025 UX Consultant / Business Analyst Self-Employed September 2019 – July 2022 Service Designer TV Channel Russia Today June 2017 – September 2019 Visual Communication Designer Red Media Corporation June 2014 – June 2017…

Anna Mueller

I'm a Senior Product & UX Designer based in Switzerland with 10+ years of experience designing digital products and services. I specialise in product design, information architecture, accessibility and user-centred experiences. I've worked across fintech, enterprise and media, helping organisations simplify complex digital products and create intuitive, data-informed solutions. Senior Product & UX Designer PostFinance AG August 2022 – November 2025 UX Consultant / Business Analyst Self-Employed September 2019 – July 2022 Service Designer TV Channel Russia Today June 2017 – September 2019 Visual Communication Designer Red Media Corporation June 2014 – June 2017…

Available to hire

I’m a Senior Product & UX Designer based in Switzerland with 10+ years of experience designing digital products and services. I specialise in product design, information architecture, accessibility and user-centred experiences. I’ve worked across fintech, enterprise and media, helping organisations simplify complex digital products and create intuitive, data-informed solutions.

Senior Product & UX Designer
PostFinance AG
August 2022 – November 2025

UX Consultant / Business Analyst
Self-Employed
September 2019 – July 2022

Service Designer
TV Channel Russia Today
June 2017 – September 2019

Visual Communication Designer
Red Media Corporation
June 2014 – June 2017

See more

Language

Russian
Fluent
German
Fluent
English
Fluent
Italian
Beginner

Work Experience

User Experience Designer at PostFinance AG
August 1, 2022 - November 1, 2025
Designed and optimised accessible digital products and experiences across web and mobile in a highly regulated fintech environment. Combined user research, analytics and business requirements to create intuitive customer journeys, information architecture and interaction concepts. Worked closely with Product Managers, Engineers and cross-functional stakeholders to deliver scalable, user-centred solutions and continuously improve the customer experience.
UX Consultant / Business Analyst at Self-Employed (Freelance)
September 1, 2019 - July 1, 2022
Delivered end-to-end digital solutions, combining UX design and business analysis to solve complex business challenges. Worked closely with clients and cross-functional teams to define requirements, facilitate workshops and design user-centred digital products. Guided projects from discovery through implementation, transforming complex processes into intuitive, validated digital experiences.
Service Designer at TV Channel Russia Today
June 1, 2017 - September 1, 2019
Designed enterprise service ecosystems and end-to-end digital experiences across editorial, production and engineering environments. Mapped complex workflows, created service blueprints, user journeys and information architecture, and collaborated with Product Owners, architects and developers to align business, user and technical needs. Supported projects from discovery through implementation, simplifying complex operational processes into intuitive digital experiences.
Visual Communication Designer at Red Media Corporation
June 1, 2014 - June 1, 2017
Designed digital and visual communication for television channels and media productions, creating visual identities, on-air graphics and promotional assets across digital and broadcast platforms. Collaborated with cross-functional teams to deliver engaging, user-focused visual experiences and consistent brand communication.

Education

Master of Arts in Interaction Design at SUPSI Scuola Universitaria Professionale della Svizzera Italiana
January 1, 2021 - January 1, 2023
Audiovisual Engineering (Bachelor) at St. Petersburg University of Film and Television
January 1, 2012 - January 1, 2016

Qualifications

Analytics and User Experience
January 1, 2025 - February 3, 2026
Agile Methods for UX Design
January 1, 2025 - February 3, 2026
Innovate with Design Thinking
January 1, 2024 - February 3, 2026

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Software & Internet
    Optimization of the Investing Section PostFinance

    Prototype https://www.twine.net/signin

    Description
    Redesigned the digital experience for investment products at PostFinance, helping users discover, compare and choose investment solutions more easily. The project focused on simplifying complex financial decisions, reducing drop-offs and improving engagement across key entry pages.

    My Role
    Analysed user behaviour and identified friction points
    Led UX research, business analysis and A/B testing
    Redesigned investment landing pages and ETF pages
    Created user journeys, wireframes and prototypes
    Optimised customer journeys across web and mobile

    Impact
    Increased conversion rate by 12–18%
    Reduced drop-offs on entry pages by 15–20%
    Reduced time to first meaningful action by 12–20%
    Increased engagement with investment content by 20–30%

    Tools
    Figma • FigJam • Google Analytics • Microsoft Clarity • A/B Testing
    Prototype

    Designing the User Journey for New Entrepreneurs

    Prototype https://www.twine.net/signin

    Description
    Redesigned the digital experience for investment products at PostFinance, helping users discover, compare and choose investment solutions more easily. The project focused on simplifying complex financial decisions, reducing drop-offs and improving engagement across key entry pages.

    My Role
    Analysed user behaviour and identified friction points
    Led UX research, business analysis and A/B testing
    Redesigned investment landing pages and ETF pages
    Created user journeys, wireframes and prototypes
    Optimised customer journeys across web and mobile

    Impact
    Increased conversion rate by 12–18%
    Reduced drop-offs on entry pages by 15–20%
    Reduced time to first meaningful action by 12–20%
    Increased engagement with investment content by 20–30%

    Tools
    Figma • FigJam • Google Analytics • Microsoft Clarity • A/B Testing

    Transforming Insurance Operations

    Prototype https://www.twine.net/signin

    Description
    Supported the transformation of a legacy Citrix-based insurance platform into a modern cloud solution for RESO Garantia. The project focused on redesigning critical workflows, improving payment processes and ensuring business continuity throughout the migration.

    My Role
    Redesigned critical insurance agent workflows
    Led the design of the payment ecosystem across desktop and mobile
    Created cross-channel payment journeys and interaction flows
    Improved operational visibility and follow-up processes
    Collaborated with cross-functional stakeholders to support the platform transformation

    Outcome
    The redesigned platform unified core insurance workflows, introduced a connected payment ecosystem, improved agent productivity and established a scalable foundation for future business growth.

    Tools
    Figma • FigJam • User Journey Mapping • Service Design • Business Analysis

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