Anna Mueller

Prototype https://www.twine.net/signin

Description
Redesigned the digital experience for investment products at PostFinance, helping users discover, compare and choose investment solutions more easily. The project focused on simplifying complex financial decisions, reducing drop-offs and improving engagement across key entry pages.

My Role
Analysed user behaviour and identified friction points
Led UX research, business analysis and A/B testing
Redesigned investment landing pages and ETF pages
Created user journeys, wireframes and prototypes
Optimised customer journeys across web and mobile

Impact
Increased conversion rate by 12–18%
Reduced drop-offs on entry pages by 15–20%
Reduced time to first meaningful action by 12–20%
Increased engagement with investment content by 20–30%

Tools
Figma • FigJam • Google Analytics • Microsoft Clarity • A/B Testing
Prototype

Prototype https://www.twine.net/signin

Description
Redesigned the digital experience for investment products at PostFinance, helping users discover, compare and choose investment solutions more easily. The project focused on simplifying complex financial decisions, reducing drop-offs and improving engagement across key entry pages.

My Role
Analysed user behaviour and identified friction points
Led UX research, business analysis and A/B testing
Redesigned investment landing pages and ETF pages
Created user journeys, wireframes and prototypes
Optimised customer journeys across web and mobile

Impact
Increased conversion rate by 12–18%
Reduced drop-offs on entry pages by 15–20%
Reduced time to first meaningful action by 12–20%
Increased engagement with investment content by 20–30%

Tools
Figma • FigJam • Google Analytics • Microsoft Clarity • A/B Testing

Prototype https://www.twine.net/signin

Description
Supported the transformation of a legacy Citrix-based insurance platform into a modern cloud solution for RESO Garantia. The project focused on redesigning critical workflows, improving payment processes and ensuring business continuity throughout the migration.

My Role
Redesigned critical insurance agent workflows
Led the design of the payment ecosystem across desktop and mobile
Created cross-channel payment journeys and interaction flows
Improved operational visibility and follow-up processes
Collaborated with cross-functional stakeholders to support the platform transformation

Outcome
The redesigned platform unified core insurance workflows, introduced a connected payment ecosystem, improved agent productivity and established a scalable foundation for future business growth.

Tools
Figma • FigJam • User Journey Mapping • Service Design • Business Analysis