Hi everyone! My name is Anna, and I’m a UX / Product Designer with 5+ years of experience. For the last 3.5 years, I worked at PostFinance, designing complex end-to-end user journeys across the full design cycle — from research and data analysis to prototyping, testing, launch, and impact measurement. I’m passionate about solving problems, working data-driven and user-centric, and collaborating in cross-functional teams to deliver measurable business results. Now I’m looking for a new team and new challenges — let’s create something great together.…

Anna Mueller

Hi everyone! My name is Anna, and I’m a UX / Product Designer with 5+ years of experience. For the last 3.5 years, I worked at PostFinance, designing complex end-to-end user journeys across the full design cycle — from research and data analysis to prototyping, testing, launch, and impact measurement. I’m passionate about solving problems, working data-driven and user-centric, and collaborating in cross-functional teams to deliver measurable business results. Now I’m looking for a new team and new challenges — let’s create something great together.…

Available to hire

Hi everyone! My name is Anna, and I’m a UX / Product Designer with 5+ years of experience.
For the last 3.5 years, I worked at PostFinance, designing complex end-to-end user journeys across the full design cycle — from research and data analysis to prototyping, testing, launch, and impact measurement.
I’m passionate about solving problems, working data-driven and user-centric, and collaborating in cross-functional teams to deliver measurable business results.
Now I’m looking for a new team and new challenges — let’s create something great together.

See more

Language

Russian
Fluent
German
Advanced
English
Advanced
Italian
Intermediate

Work Experience

UX Designer at PostFinance AG
August 1, 2022 - November 1, 2025
Owned complex customer journeys in a regulated fintech environment, making data-informed design decisions that improved clarity, usability, and conversion across key financial flows. Creation of wireframes & interactive prototypes (Figma). UX concepts & journey mapping (Figma, Miro). UX analysis using Google Analytics & Microsoft Clarity. Usability testing (mod/unmod), A/B tests, remote testing. Conducting qualitative & quantitative user research. Optimization of user journeys & digital touchpoints. Development of internal UX analysis method library. Mentoring junior UX designers. Active contribution in agile Scrum teams.
UX Designer at Self-Employed (Freelance)
September 1, 2019 - July 1, 2022
Delivered end-to-end digital solutions, combining UX design and technical implementation to meet real business needs. UX research, heuristic evaluations & user testing. Information architecture & wireframing (Figma). UI design & prototyping (responsive, interactive). UX optimization based on user feedback & web analytics. Development & customization of WordPress websites (HTML/CSS). Client consulting & close collaboration throughout the process.
UX & Web Designer at TV Channel Russia Today
June 1, 2017 - September 1, 2019
Owned cross-functional workflows, aligning editorial, technical, and management teams to ensure delivery quality and process efficiency. Coordination between editorial, technical and management teams. Prioritisation of requirements and process management. Leading and aligning cross-functional teams. Responsibility for planning, coordination and quality oversight. Continuous improvement of workflows and processes.
Media Designer at TV Channels of Red Media Corporation
June 1, 2014 - June 1, 2017
Early career role focused on visual content and production quality. - Creation and editing of visual content. - Quality control and technical review. Media Designer.

Education

Master of Arts in Interaction Design at SUPSI Scuola Universitaria Professionale della Svizzera Italiana
January 1, 2021 - January 1, 2023
Audiovisual Engineering (Bachelor) at St. Petersburg University of Film and Television
January 1, 2012 - January 1, 2016

Qualifications

Analytics and User Experience
January 1, 2025 - February 3, 2026
Agile Methods for UX Design
January 1, 2025 - February 3, 2026
Innovate with Design Thinking
January 1, 2024 - February 3, 2026

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Software & Internet
    uniE621 Portfolio Anna Mueller
    This file showcases my projects — complete end-to-end journeys. designer uxdesigner productdesigner…
    paper Optimization of the Investing Section PostFinance

    Portfolio www.behance.net/annamueller

    Context:
    In the investment section, various initiatives had already been implemented in the past. However, a comprehensive analysis was missing to specifically identify strengths, weaknesses, and optimization opportunities.

    Challenge:
    The goal was to identify UX potentials and develop a data-based redesign to improve the user experience and increase the conversion rate.

    Project Focus:
    Improving the digital investment experience (desktop and mobile), with a focus on usability, information architecture, and clear communication of investment products.

    paper Designing the User Journey for New Entrepreneurs

    Portfolio www.behance.net/annamueller

    Project Description:
    The goal was to design a seamless, clearly structured user journey for new entrepreneurs that guides them through all phases and strengthens key digital KPIs.

    Key Points:
    Content optimization along the entire journey
    Clear definition of Next Best Actions in each phase
    Focus on startup package offer & welcome desk
    Holistic, cross-channel approach
    Development of the target journey within an interdisciplinary working group

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