I'm Richiel Aranas, a Social Media Manager focused on driving growth and engagement across Instagram, YouTube, and Threads. I specialize in translating business goals into successful digital content strategies.

About

I’m Richiel Aranas, a Social Media Manager focused on driving growth and engagement across Instagram, YouTube, and Threads. I specialize in translating business goals into successful digital content strategies. My experience includes managing multiple freelance accounts (2024–Present) and coordinating successful Influencer Marketing campaigns. I use data analysis and a detail-oriented approach to deliver tangible results.

  • 5 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet

Work experience

Social Media Manager · FreelanceNov 2023 – Mar 2024 · 5 mos

Developed and implemented data-driven social media strategies for 8+ diverse client accounts, resulting in an average 25% increase in audience engagement year-over-year. Transitioned from managing influencer collaborations (Nov 2023 - Mar 2024) to handling multiple freelance social media accounts (Mar 2024 – Present).

Executive Assistant and Construction Services · Bohol Construction ServiceJan 2023 – Present · 3 yrs 11 mos

Drove executive decisions by conducting thorough research and gathering necessary information for high-value projects. Managed and handled confidential information with utmost discretion and professionalism, ensuring 100% compliance with company data security policies.

Customer Service Representative · Qualfon, DumagueteJan 2021 – Jan 2023 · 2 yrs 1 mo

Responded to customer inquiries via phone, email, chat, and social media, maintaining an average customer satisfaction score of 95%.

Education

Bachelor of Science in Business Administration - Financial Management · Foundation University, Dumaguete2018 – 2021

Certifications and awards

CRM Software Proficiency2030 – 2025
Foreign Language Proficiency2030 – 2025
Time Management2030 – 2025

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