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I'm Annabel, a creative strategist with a passion for storytelling, employer branding, and labor market communication. With a background in media and experience in HR and marketing, I know exactly how to make brands attractive to talent. I connect people and brands through clear, impactful content, and advise tech companies on how to tell their story with power.…

Annabel Wiechers

Content Producer, Content Designer, Brand Strategist, +5

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I'm Annabel, a creative strategist with a passion for storytelling, employer branding, and labor market communication. With a background in media and experience in HR and marketing, I know exactly how to make brands attractive to talent. I connect people and brands through clear, impactful content, and advise tech companies on how to tell their story with power.…

Available to hire

Amsterdam, Netherlands

I’m Annabel, a creative strategist with a passion for storytelling, employer branding, and labor market communication.

With a background in media and experience in HR and marketing, I know exactly how to make brands attractive to talent. I connect people and brands through clear, impactful content, and advise tech companies on how to tell their story with power.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

German

Intermediate

Dutch

Fluent

Work Experience

Creative Strategist

April 1, 2020 - Present

Responsible for internal communications, employer branding, and labor market communications. Collaborated closely with HR and recruitment to build a strong employee journey. Coordinated creative projects, including video production and content campaigns, with a focus on planning, budgeting, and communication between clients, the creative team, and suppliers.

Creative Strategist

December 31, 2021 - October 9, 2025

Delivered employer branding and content campaigns; led branding initiatives; supported HR and recruitment; developed ambassador programs and culture initiatives; partnered with clients and internal teams to tell brand stories with impact.

Creative Strategist at Independent / Freelance

April 1, 2020 - Present

Developed and implemented employer branding and labor market communications, leading data-driven, impact-focused campaigns. Coordinated creative projects including video production and content campaigns, and collaborated with clients, internal teams, and suppliers to plan, budget, and communicate campaigns. Built strong employee journeys through storytelling and brand messaging.

Creative Strategist at Independent / Freelance

December 1, 2021 - October 9, 2025

Earlier role focusing on brand storytelling, campaign planning, and content creation for talent attraction and employer branding. Worked closely with HR and marketing teams to develop campaigns and content for external and internal communications.

Creative Strategist at Innovate (Amsterdam)

December 31, 2021 - October 9, 2025

Worked as a creative strategist focused on employer branding and labor market communications; collaborated with HR and recruitment; coordinated ambassador programs and culture initiatives; led data-driven, impact-focused campaigns; managed video productions and content campaigns; planned budgets and ensured effective communication between clients, creative teams, and suppliers.

Creative Strategist (Freelance) at Self-employed (Annabel)

April 1, 2020 - Present

Partner with clients to develop employer branding and internal communications strategies; connect people and brands through clear, impactful content; lead creative projects and campaigns end-to-end.