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Senior Social Media, Influencer & Digital Marketing Manager with 10+ years of experience driving brand visibility, audience engagement, and commercial growth across e-commerce, retail, recruitment, and education. I lead end-to-end campaign ownership—from strategy and content creation to performance optimization and reporting. I’m hands-on in generative AI for marketing workflows, including prompt engineering, AI-assisted content/video production, research, localization, quality control, and scalable process design. I partner confidently with leadership teams, clients, agencies, and creators in international environments.…Senior Social Media, Influencer & Digital Marketing Manager with 10+ years of experience driving brand visibility, audience engagement, and commercial growth across e-commerce, retail, recruitment, and education. I lead end-to-end campaign ownership—from strategy and content creation to performance optimization and reporting. I’m hands-on in generative AI for marketing workflows, including prompt engineering, AI-assisted content/video production, research, localization, quality control, and scalable process design. I partner confidently with leadership teams, clients, agencies, and creators in international environments.

Anna Rosenthal

Social Media Manager, Influencer Marketing Manager, Digital Marketer, +3

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Senior Social Media, Influencer & Digital Marketing Manager with 10+ years of experience driving brand visibility, audience engagement, and commercial growth across e-commerce, retail, recruitment, and education. I lead end-to-end campaign ownership—from strategy and content creation to performance optimization and reporting. I’m hands-on in generative AI for marketing workflows, including prompt engineering, AI-assisted content/video production, research, localization, quality control, and scalable process design. I partner confidently with leadership teams, clients, agencies, and creators in international environments.…Senior Social Media, Influencer & Digital Marketing Manager with 10+ years of experience driving brand visibility, audience engagement, and commercial growth across e-commerce, retail, recruitment, and education. I lead end-to-end campaign ownership—from strategy and content creation to performance optimization and reporting. I’m hands-on in generative AI for marketing workflows, including prompt engineering, AI-assisted content/video production, research, localization, quality control, and scalable process design. I partner confidently with leadership teams, clients, agencies, and creators in international environments.

Available to hire

Senior Social Media, Influencer & Digital Marketing Manager with 10+ years of experience driving brand visibility, audience engagement, and commercial growth across e-commerce, retail, recruitment, and education. I lead end-to-end campaign ownership—from strategy and content creation to performance optimization and reporting.

I’m hands-on in generative AI for marketing workflows, including prompt engineering, AI-assisted content/video production, research, localization, quality control, and scalable process design. I partner confidently with leadership teams, clients, agencies, and creators in international environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

Polish

Fluent

English

Advanced

Portuguese

Beginner

Work Experience

Lecturer in Online Marketing, Social Media & Influencer Marketing (Freelance) at Munich Marketing Academy

September 1, 2024 - Present

Design and deliver practical courses, workshops and case studies in online marketing, social media, influencer marketing and AI-enabled marketing. Translate platform updates, tools, campaign examples and AI workflows into immediately applicable learning formats. Teach brand building, content strategy, creator marketing, community growth, KPI interpretation, and responsible use of generative AI.

Social Media & Influencer Marketing Manager (Freelance) / Online Marketing Manager at Online Marketing Manager Freelance

May 1, 2024 - Present

Own end-to-end delivery of social media, influencer marketing and online marketing for DACH and international brands (beauty, supplements, retail, e-commerce). Build channel strategies and monthly editorial systems; develop concepts, copy, design and short-form video for Instagram, TikTok, Facebook, LinkedIn and YouTube. Lead creator campaigns from scouting and outreach through negotiation, contracts, briefing, approvals, usage rights and performance reporting. Use generative AI and prompt-engineering workflows for audience research, ideation, copywriting, visual/video production, localization, QA and faster campaign delivery. Analyse KPIs such as reach, engagement, clicks, conversions, CPM, CPC, CPA and creator performance to drive content and budget optimization. Coordinate clients, creators, agencies and specialists to ensure on-brand, legally compliant and on-time delivery.

Social Media & Influencer Manager / Digital Marketing Manager at Feelgood Shop B.V.

November 1, 2020 - December 31, 2023

Owned social media and influencer marketing activities for an international e-commerce business with focus on German and Dutch markets. Developed audience-led content and campaign concepts to increase reach, engagement, website traffic and customer acquisition across organic and paid channels. Built and managed an end-to-end creator network (identification, outreach, negotiation, briefing, approvals, contracts, invoicing and performance evaluation). Managed budgets and operational delivery while coordinating internal teams, creators, agencies and external partners. Established KPI reporting for channel, content and creator performance and optimized the marketing mix using insights.

Digital Networks Manager at Adecco Germany Holding SA & Co. KG

October 1, 2017 - February 1, 2019

Managed SEA, retargeting, paid social and organic social activities for Germany and Austria, focusing on traffic, lead generation and employer-brand visibility. Developed channel and content plans, expanded social media presence and continuously optimized campaigns against performance data. Owned budget planning, forecasting, controlling and management reporting. Served as interim head of Digital for two months, setting priorities, overseeing daily operations, project delivery, stakeholder coordination and team leadership.

Multichannel Marketing Specialist (previously Junior Online Marketing Specialist) at QVC Handel LLC & Co. KG

April 1, 2013 - September 30, 2017

Managed affiliate marketing, retargeting and social media in a high-volume e-commerce environment with direct budget and revenue responsibility. Planned and optimized cross-channel acquisition and retention campaigns using sales, traffic and performance data. Delivered influencer collaborations, customer-growth concepts and commercial partnerships from concept to implementation. Negotiated and managed external partners and agencies, monitored commercial performance and identified scalable growth opportunities.

Online Marketing Intern at Tengelmann Warenhandelsgesellschaft KG

February 1, 2013 - March 31, 2013

Online Marketing / SEA Intern at Quisma GmbH

August 1, 2012 - February 1, 2013