Marketing & Communications Assistant at Christchurch City Council

Curated and delivered push notifications for the ‘Christchurch bins’ app to 20,000 recipients, and EDM marketing to 13,000 recipients (average 62% open rate, 11% CTR) using OneSignal and Campaign Monitor. Monitored performance insights and subscriber activity. Curated and scheduled Google Ads, social media marketing and content for He Puna Taimoana, Recreation and Sport Centres, What’s On, supporting a 33% sales increase. Facilitated events, giveaways, and online customer engagement. Designed and evaluated campaigns across multiple portfolios (Active Transport, Community, Civic, Engagement, Libraries, Parks, Recreation and Sports centres, Rubbish and Recycling). Liaised with internal and external stakeholders to design, print, and distribute brochures, event collateral and signage. Redesigned and updated webpages (Bin Item Lookup, EcoDrops, Recycling Schemes) using SilverStripe and Umbraco. Migrated 97 digital screens, playlists, and schedules to the MagicINFO system.

Brand Ambassador, Sales Representative, Team Leader & Trainer at Destro

Appointed Team Lead at large events to represent brands and manage teams of fifteen ambassadors, ensuring high service standards, safety and sustainability compliance, and positive team culture. Appointed Trainer to mentor and induct new employees. Collected sales and customer data and provided strategic recommendations to improve products and campaign logistics. Represented well-known NZ brands, communicated key selling points to target audiences and generated trials resulting in sales.

Social Media Marketer at Green Dog Insulation

Developed and managed all social media content (Facebook, Instagram) and used WordPress to write and publish blog posts to enhance digital presence and sales. Contributed to awards for client relations and market performance. Utilised SimPRO and Xero for customer relations, payroll and administration tasks.

Brand Ambassador at Destro

Appointed Team Lead at large events to represent brands and manage teams of fifteen ambassadors while ensuring high service standards, safety and sustainability compliance, and positive team culture.

Sales Representative at Destro

Collected sales and customer data and provided clients with strategic recommendations to improve products and campaign logistics.