Annabel Saunders

Led the discovery and GEO function, overseeing planning, recruitment, performance management, and professional development for a small team. Helped shape the agency’s GEO offering through frameworks, methodologies, and audit processes. Owned lead SEO and GEO strategy development and delivery for new and existing clients, delivering GEO audits and internal training. Drove service development by improving processes and delivery standards and contributed strategic input into pitches and proposals. Also led SEO and GEO strategy and delivery for B2B and B2C clients, managed and mentored SEO executives, and collaborated with media and creative teams to analyse performance and identify optimisation opportunities.

Owned SEO strategy and client relationships for leading B2B and SaaS accounts. Managed workloads, recruitment, and training to support agency profitability and operational improvements. Aligned SEO, PPC, and content strategies to maximise client performance and ROI.

Led SEO strategy and delivery for B2B and B2C clients, managing and mentoring SEO executives. Collaborated with media and creative teams on integrated campaigns, analysing performance to identify optimisation opportunities.