Hello, I’m a Social Media Manager with over 10 years of experience and a strong background in creating strategies that increase visibility, build trust, and engage audiences in regulated industries. I’ve successfully led campaigns for clients in the healthcare and wellness sectors, combining strategic planning with creative storytelling. I’m skilled in developing tailored content calendars, analyzing performance metrics, and ensuring every post aligns with both brand identity and compliance requirements. Proactive, detail-oriented, and comfortable working independently in remote environments, I’m confident that my experience and results-driven approach can help strengthen your online presence and foster genuine customer loyalty. I’m available to start immediately and would be delighted to discuss how I can contribute to your goals. Warm regards, Annabella Denti

Annabella Denti

Hello, I’m a Social Media Manager with over 10 years of experience and a strong background in creating strategies that increase visibility, build trust, and engage audiences in regulated industries. I’ve successfully led campaigns for clients in the healthcare and wellness sectors, combining strategic planning with creative storytelling. I’m skilled in developing tailored content calendars, analyzing performance metrics, and ensuring every post aligns with both brand identity and compliance requirements. Proactive, detail-oriented, and comfortable working independently in remote environments, I’m confident that my experience and results-driven approach can help strengthen your online presence and foster genuine customer loyalty. I’m available to start immediately and would be delighted to discuss how I can contribute to your goals. Warm regards, Annabella Denti

Available to hire

Hello,

I’m a Social Media Manager with over 10 years of experience and a strong background in creating strategies that increase visibility, build trust, and engage audiences in regulated industries.

I’ve successfully led campaigns for clients in the healthcare and wellness sectors, combining strategic planning with creative storytelling. I’m skilled in developing tailored content calendars, analyzing performance metrics, and ensuring every post aligns with both brand identity and compliance requirements.

Proactive, detail-oriented, and comfortable working independently in remote environments, I’m confident that my experience and results-driven approach can help strengthen your online presence and foster genuine customer loyalty.

I’m available to start immediately and would be delighted to discuss how I can contribute to your goals.

Warm regards,
Annabella Denti

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Language

English
Fluent
French
Fluent

Work Experience

Self-Employed / Social Media Expert at Freelance
January 1, 2018 - Present
Freelance social media expert managing organic and paid campaigns on LinkedIn, Facebook, Instagram and TikTok for multiple industries. Optimized performance, achieving a +45% increase in average engagement and a -30% reduction in cost per lead for Meta Ads campaigns. Created and managed editorial calendars and content marketing strategies focused on organic growth and conversions. Delivered advanced data analysis and reporting.
Digital Marketing Manager at LastMinute Group / lastminute.com group
January 1, 2018 - October 17, 2025
Managed and developed the newsletter editorial calendar, improving CTR through A/B testing on content and design. Optimized funnels and promotional strategies, driving a 50% increase in conversions. Coordinated international graphic materials and translations, ensuring consistency and effectiveness across markets. Oversaw A/B testing and CRO, enhancing ROI through advanced analysis on Google Analytics.
Digital Communications Specialist at Various Companies
January 1, 2009 - October 17, 2025
Managed display and performance marketing campaigns; Negotiated, monitored, and analyzed media plans at MEC, WPP Group.

Education

Master’s in Corporate Communication at Università Cattolica del Sacro Cuore
January 1, 2006 - January 1, 2007
Degree in Foreign Languages & Literatures, focus on Information & Social Communication at Università Cattolica del Sacro Cuore
January 1, 1998 - January 1, 2004

Qualifications

GDPR
January 1, 2016 - October 17, 2025
LinkedIn Marketing Solutions Fundamentals – LinkedIn
January 1, 2023 - October 17, 2025
Social Media Marketing – HubSpot Academy
January 1, 2023 - October 17, 2025
Lead generation – Fastweb Digital Academy
January 1, 2024 - October 17, 2025

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Other