Anne Tharushi Fernando
I'm a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship.
About
I’m a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship. I have hands-on experience across multinational and local FMCG brands, with a track record in brand management, campaign execution, and consumer research, and I thrive in cross-cultural teams to deliver results.
I’m eager to learn and contribute to the growth of the organization I work with, and I actively seek opportunities to innovate, lead cross-functional projects, and mentor peers in marketing and product development.
- 6 years' experience
- Joined July 2025
Languages
- EnglishFluent
- GermanAdvanced
- Sinhala, SinhaleseFluent
- TamilAdvanced
Industry experience
- Consumer Goods
- Manufacturing
- Retail
- Professional Services
- Media & Entertainment
Work experience· 7 roles
Led integrated marketing campaigns, packaging revamps, and consumer engagement programs; collaborated with creative agencies and cross-functional teams; launched new SKUs with R&D and supply chain; performed competitor analysis and brand health tracking to support strategic planning and sales growth.
Led new SKU launches, consumer research, ROI tracking, packaging updates, consumer programs; coordinated cross-functional teams for ATL/BTL execution and sustained brand health.
Supported brand management activities and nationwide marketing campaigns; collaborated with shopper insight and trade marketing teams to optimize promotions and in-store visibility; contributed to CAPEX projects and consumer research; coordinated ATL/BTL activities and ensured consistent brand presence.
Education
Certifications and awards· 6
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