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I'm a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship. I have hands-on experience across multinational and local FMCG brands, with a track record in brand management, campaign execution, and consumer research, and I thrive in cross-cultural teams to deliver results. I'm eager to learn and contribute to the growth of the organization I work with, and I actively seek opportunities to innovate, lead cross-functional projects, and mentor peers in marketing and product development.…I'm a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship. I have hands-on experience across multinational and local FMCG brands, with a track record in brand management, campaign execution, and consumer research, and I thrive in cross-cultural teams to deliver results. I'm eager to learn and contribute to the growth of the organization I work with, and I actively seek opportunities to innovate, lead cross-functional projects, and mentor peers in marketing and product development.

Anne Tharushi Fernando

Brand Strategist, Marketing Strategist, Content Creator, +2

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I'm a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship. I have hands-on experience across multinational and local FMCG brands, with a track record in brand management, campaign execution, and consumer research, and I thrive in cross-cultural teams to deliver results. I'm eager to learn and contribute to the growth of the organization I work with, and I actively seek opportunities to innovate, lead cross-functional projects, and mentor peers in marketing and product development.…I'm a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship. I have hands-on experience across multinational and local FMCG brands, with a track record in brand management, campaign execution, and consumer research, and I thrive in cross-cultural teams to deliver results. I'm eager to learn and contribute to the growth of the organization I work with, and I actively seek opportunities to innovate, lead cross-functional projects, and mentor peers in marketing and product development.

Available to hire

I’m a motivated, detail-oriented marketing professional with a strong academic foundation in management and entrepreneurship. I have hands-on experience across multinational and local FMCG brands, with a track record in brand management, campaign execution, and consumer research, and I thrive in cross-cultural teams to deliver results.
I’m eager to learn and contribute to the growth of the organization I work with, and I actively seek opportunities to innovate, lead cross-functional projects, and mentor peers in marketing and product development.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Sinhala, Sinhalese

Fluent

Tamil

Advanced

Work Experience

Brand Executive / Brand Custodian at John Keells Holdings PLC, Keells Food Products (FMCG)

September 1, 2025 - October 20, 2025

Led integrated marketing campaigns, packaging revamps, and consumer engagement programs; collaborated with creative agencies and cross-functional teams; launched new SKUs with R&D and supply chain; performed competitor analysis and brand health tracking to support strategic planning and sales growth.

Brand Executive at Fonterra Brands Lanka

September 1, 2024 - October 20, 2025

Supported brand management activities and nationwide marketing campaigns; collaborated with shopper insight and trade marketing teams to optimize promotions and in-store visibility; contributed to CAPEX projects and consumer research; coordinated ATL/BTL activities and ensured consistent brand presence.

Brand Intern at Nestlé Lanka (Maggi)

November 1, 2023 - October 20, 2025

Assisted in product development and launch of a new Maggi noodle variant; conducted competitive benchmarking and market research; collaborated with creative agencies to develop campaign materials and execute brand activations.

Banking Trainee at Bank of Ceylon

July 1, 2019 - October 20, 2025

Supported customer service and daily banking operations; developed attention to detail and understanding of financial documentation and compliance processes.

Marketing Executive for Innovations at Nestlé Lanka

December 1, 2023 - September 20, 2024

Led new SKU launches, consumer and shopper insights, packaging updates, coordination with agencies for campaign materials, and cross-functional collaboration across ATL/BTL activities, with ROI tracking and brand health monitoring.

Brand Intern (Food) at Nestlé Lanka

January 1, 2023 - December 31, 2023

Supported brand management, consumer research, and campaign execution; coordinated with agencies on campaign materials and activations.

Brand Custodian (Executive) at Fonterra Brands (Lanka)

September 1, 2024 - September 30, 2025

Led new SKU launches, consumer research, ROI tracking, packaging updates, consumer programs; coordinated cross-functional teams for ATL/BTL execution and sustained brand health.