Available to hire
Hi, I’m Anneli Taavet, a visionary retail and design professional with 7+ years in interior design, spatial planning, and over a decade in retail across assortment, category management, and visual presentation. I bring a sharp design eye, trend awareness, and a strategic mindset to create functional, inspiring, user-centric environments. I enjoy leading projects from concept to delivery, coordinating cross-functional teams, and turning ideas into tangible design implementations.
I thrive in fast-paced retail settings and love translating spatial storytelling into commercial impact. My experience ranges from leading commercial displays at IKEA to developing concepts for residential and office spaces, always focusing on user experience and compelling visuals.
Experience Level
Language
English
Advanced
Russian
Fluent
Estonian
Intermediate
Work Experience
Interior Designer at IKEA, Estonia
January 1, 2022 - PresentCreating and implementing store displays in line with the commercial calendar and IKEA toolbox, translating trends into store visuals, and collaborating with multiple departments to ensure a seamless shopping experience. Led external projects including planning and implementing renovations for the Women’s Crisis Centre as part of the Baltics violence awareness campaign, and planning a new IKEA pick-up point including showroom and coworker spaces. Served as Revit superuser, providing trainings for local teams and maintaining central store models with the international team.
Interior Architect at Russia, Estonia (Independent / Freelance Projects)
January 1, 2018 - January 1, 2022Created interior architecture concepts and layout plans for residential and office spaces based on current design trends, customer needs, and ergonomic principles. Developed detailed technical documentation and specifications, including visualization and construction documentation. Supervised design implementation and sourcing of furniture, materials, and decor.
Category Manager at L’ETOILE
January 1, 2019 - January 1, 2021Assortment building including marketing analysis, supplier negotiations, own-brand development, seasonal rotations, pricing, and stock control. Budget planning.
PR Manager at Windy.App
January 1, 2018 - January 1, 2019Press releases and PR strategy development. Google Ads.
Category Manager Associate at Metro Group
January 1, 2012 - January 1, 2018Assortment building, including marketing analysis, supplier negotiations, own-brand development, seasonal rotations, pricing, stock control. Budget planning.
Interior Designer at IKEA
January 1, 2022 - PresentLead the creation and implementation of commercial displays aligned with IKEA’s Democratic Design principles, research and apply global design trends, and collaborate with sales and communication teams to align spatial storytelling with commercial goals. Led external projects including a Baltics violence awareness campaign design, renovation of a Women’s Crisis Centre, and planning/implementation of showroom spaces for a new pick-up point. Served as Revit country superuser, training local design teams and maintaining store central models while collaborating with IKEA global teams.
Interior Architect
January 1, 2018 - January 1, 2022Created interior concepts and layout plans for residential and office spaces, integrating visual storytelling and current trends to deliver emotionally engaging and functional environments. Produced detailed technical documentation, specifications, and construction drawings to support project execution. Supervised design and sourcing of furniture, materials, and decor.
Education
Interior Architecture at Stroganov Moscow State University of Art and Industry
January 11, 2030 - January 1, 2019Bachelor’s degree in Management (Marketing) at Plekhanov Russian University of Economics
January 11, 2030 - January 1, 2015Master’s degree in Psychology (Organizational Psychology and Ergonomics) at Moscow State University
January 11, 2030 - January 1, 2010Interior architecture at Stroganov Moscow State University of Art and Industry
January 1, 2019 - January 1, 2019Bachelor’s degree in management (marketing) at Plekhanov Russian University of Economics
January 1, 2015 - January 1, 2015Master’s degree in psychology (organizational psychology and ergonomics) at Moscow State University
January 1, 2010 - January 1, 2010Qualifications
Industry Experience
Retail, Real Estate & Construction, Manufacturing, Professional Services, Media & Entertainment, Education
Experience Level
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