Anneli Taavet

Lead the creation and implementation of commercial displays aligned with IKEA’s Democratic Design principles, research and apply global design trends, and collaborate with sales and communication teams to align spatial storytelling with commercial goals. Led external projects including a Baltics violence awareness campaign design, renovation of a Women’s Crisis Centre, and planning/implementation of showroom spaces for a new pick-up point. Served as Revit country superuser, training local design teams and maintaining store central models while collaborating with IKEA global teams.

Creating and implementing store displays in line with the commercial calendar and IKEA toolbox, translating trends into store visuals, and collaborating with multiple departments to ensure a seamless shopping experience. Led external projects including planning and implementing renovations for the Women’s Crisis Centre as part of the Baltics violence awareness campaign, and planning a new IKEA pick-up point including showroom and coworker spaces. Served as Revit superuser, providing trainings for local teams and maintaining central store models with the international team.

Assortment building including marketing analysis, supplier negotiations, own-brand development, seasonal rotations, pricing, and stock control. Budget planning.