Brought in to craft a global visual identity for Vetz Petz, I developed a flexible framework that unified aesthetics across diverse markets while empowering local teams to tailor messaging for their pet owner communities. I led end-to-end execution of comprehensive global packaging updates, brand activations, multi-channel campaigns, NPD launches, large-scale events, and vet industry stand designs, all anchored by the "keep happiness in motion" objective to champion pet wellbeing. To ensure flawless delivery, I introduced Asana as a project management tool, streamlining timelines and workflows across large-scale campaigns, NPD, and marketing efforts. Based in Brisbane, I sit on the marketing teams for Chatime Australia, Goobne Chicken, and Chatime Group, leading all creative output across print and digital platforms. I’ve driven multiple brand campaigns and launched NPD in the Australian market, including a Philadelphia Cream Cheese collaboration. My work spans UI/UX for websites, kiosk designs, online chatbots, data-informed in-store menus, and immersive stand experiences, all guided by purpose-driven storytelling that resonates with both people and pets.…Brought in to craft a global visual identity for Vetz Petz, I developed a flexible framework that unified aesthetics across diverse markets while empowering local teams to tailor messaging for their pet owner communities. I led end-to-end execution of comprehensive global packaging updates, brand activations, multi-channel campaigns, NPD launches, large-scale events, and vet industry stand designs, all anchored by the "keep happiness in motion" objective to champion pet wellbeing. To ensure flawless delivery, I introduced Asana as a project management tool, streamlining timelines and workflows across large-scale campaigns, NPD, and marketing efforts. Based in Brisbane, I sit on the marketing teams for Chatime Australia, Goobne Chicken, and Chatime Group, leading all creative output across print and digital platforms. I’ve driven multiple brand campaigns and launched NPD in the Australian market, including a Philadelphia Cream Cheese collaboration. My work spans UI/UX for websites, kiosk designs, online chatbots, data-informed in-store menus, and immersive stand experiences, all guided by purpose-driven storytelling that resonates with both people and pets.WWWW…