I am an experienced PR and communications specialist and copywriter, with a love of local/regional press work, charity and the arts. I have strong writing skills and can tackle even the most complex of subjects with colour and creativity. Services include: - Media relations - Copywriting features - Press releases - Case studies - Award entries - Social media content - Mentoring Find out more on my website _Website not available. Sign in: https://www.twine.net/signup_…

Annette Massam

I am an experienced PR and communications specialist and copywriter, with a love of local/regional press work, charity and the arts. I have strong writing skills and can tackle even the most complex of subjects with colour and creativity. Services include: - Media relations - Copywriting features - Press releases - Case studies - Award entries - Social media content - Mentoring Find out more on my website _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I am an experienced PR and communications specialist and copywriter, with a love of local/regional press work, charity and the arts. I have strong writing skills and can tackle even the most complex of subjects with colour and creativity.

Services include:

  • Media relations
  • Copywriting features
  • Press releases
  • Case studies
  • Award entries
  • Social media content
  • Mentoring

Find out more on my website Website not available. Sign in: https://www.twine.net/signup

See more

Skills

Experience Level

Language

English
Fluent

Work Experience

Public Relations Freelancer & Copywriter at Self-employed (Freelance PR/Copywriting)
May 1, 2011 - Present
As a freelance consultant, I provide PR and communications support including media relations; copywriting features, press releases, case studies, award entries and social media content; and the planning and implementing of full PR campaigns. I also produce copy for marketing collateral and websites, and research and write industry white papers. I work with a variety of clients across B2B and B2C. I am a mentor to arts and creative businesses in East Anglia through a publicly-funded programme, and I have worked with a Birmingham-based dance company and a rural music charity in Suffolk. I have also been involved in local politics, serving as the PR lead for a Liberal Democrat candidate in the 2019 and 2024 elections.
Regional Press Officer for the West Midlands (freelance) at St John Ambulance, Birmingham
April 1, 2013 - August 31, 2016
Responsible for the charity’s media relations in the West Midlands region; promoted first aid awareness and community/workplace training; grassroots PR; developing stories for local press to support events, fundraising and training news and lifesaver case studies; internal communications and public affairs; supported rollout of national PR campaigns including the award-winning ‘Chokeables’ campaign.
Communications Executive (temporary contract) at Advantage West Midlands, Birmingham
June 1, 2009 - January 31, 2010
Managed corporate communications for the North Staffordshire region and Land & Property projects; high-profile redevelopment projects (UniQ and the Genesis Centre/G Park Blue Planet in Stoke-on-Trent, Ansty Park in Coventry and the Eastside regeneration in Birmingham). Day-to-day duties included writing press releases and features, liaison with regional and trade journalists, stakeholder relations, uploading news stories to the website, and crisis and issues management.
PR Manager at The Big Cat Group, Birmingham
September 1, 2008 - April 30, 2009
Led a PR team delivering events and project PR campaigns; managed PR programmes for the U R A Star concert, the Creative City Awards 2008, Gigbeth and Hello Digital; retained clients including Custard Factory spaces, Birmingham YMCA and The Eaton Hotel.
Account Manager at The Bright Consultancy, Birmingham
January 1, 2005 - September 30, 2008
Wrote features, press releases and case studies; account planning and management; media liaison; new business pitches; managed junior executives; results evaluation; crisis and issues management.

Education

BA (Hon) Dance & Professional Practice at Coventry University for Performing Arts
September 1, 1998 - July 1, 2001
A-Levels at Dereham Sixth Form College, Norfolk
January 1, 1996 - January 1, 1998
English Literature & Language, Art, Geography
GCSEs at Litcham High School, Norfolk
September 1, 1991 - July 1, 1996
English Literature & Language, Maths, Science double award, Art, Geography, German, Graphic Design & Technology

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Government, Life Sciences, Energy & Utilities, Healthcare, Manufacturing, Real Estate & Construction

Skills

Experience Level