Hi, I’m Anita Mudi, a growth-focused copywriter and marketing strategist with 2+ years of experience crafting content that drives business growth, customer engagement, and direct response. I specialize in targeted messaging, conversion optimization, and amplifying brand presence across digital channels for B2B and B2C audiences. I love weaving storytelling, psychology, and analytics to attract and retain customers. I’ve helped Gashel Agro-Tech Ltd and Precious Crafts enhance online visibility and user experience through compelling web copy, UX-friendly messaging, and social media campaigns. I’m comfortable working across time zones and thrive in collaborative, fast-paced environments.…

Anita Mudi

Hi, I’m Anita Mudi, a growth-focused copywriter and marketing strategist with 2+ years of experience crafting content that drives business growth, customer engagement, and direct response. I specialize in targeted messaging, conversion optimization, and amplifying brand presence across digital channels for B2B and B2C audiences. I love weaving storytelling, psychology, and analytics to attract and retain customers. I’ve helped Gashel Agro-Tech Ltd and Precious Crafts enhance online visibility and user experience through compelling web copy, UX-friendly messaging, and social media campaigns. I’m comfortable working across time zones and thrive in collaborative, fast-paced environments.…

Available to hire

Hi, I’m Anita Mudi, a growth-focused copywriter and marketing strategist with 2+ years of experience crafting content that drives business growth, customer engagement, and direct response. I specialize in targeted messaging, conversion optimization, and amplifying brand presence across digital channels for B2B and B2C audiences. I love weaving storytelling, psychology, and analytics to attract and retain customers.

I’ve helped Gashel Agro-Tech Ltd and Precious Crafts enhance online visibility and user experience through compelling web copy, UX-friendly messaging, and social media campaigns. I’m comfortable working across time zones and thrive in collaborative, fast-paced environments.

See more

Language

English
Fluent
German
Beginner

Work Experience

Marketing Strategist & Media Manager at Gashel Agro-Tech Limited
January 1, 2025 - Present
Led the media department to enhance brand visibility through social media campaigns, achieving over 100% increase in social media visibility and engagement within the first month. Developed a roadmap for securing clients and increasing business opportunities for the company.
Direct Response Copywriter at The Confidant
January 1, 2024 - Present
Developed engaging blogs, social media content, and web copy on mental health awareness. Refined messaging to accommodate anonymous therapy options and user needs.
Copywriter / UX Writer at Precious Crafts
January 1, 2023 - Present
Contributed to online presence by crafting compelling website portfolios and web copy. Developed user-centered UI/UX writing to improve user experience. Enhanced website content to effectively showcase Precious Crafts' portfolio and services.

Education

West African Senior School Certificate at Blessed Academy Comprehensive College, Jos, Plateau State
January 1, 2016 - December 31, 2016
Fundamentals of Digital Marketing at Google Digital Garage
April 1, 2025 - June 1, 2025
Training in Direct Response Copywriting and Marketing at HIC Academy
December 1, 2023 - February 1, 2024
Bachelor of Medical Laboratory Science at University of Jos (UNIJOS)
January 11, 2030 - January 1, 2026

Qualifications

Google Fundamentals of Digital Marketing
April 1, 2025 - June 1, 2025
HIC Copywriting Academy
December 1, 2023 - February 1, 2024
Internship Certificate (copywriter and content lead)
April 1, 2024 - October 1, 2024
HIC Copywriting Academy
January 11, 2030 - July 3, 2026
Google Fundamentals of Digital Marketing
January 11, 2030 - July 3, 2026
TheAisosa Media Internship
January 11, 2030 - July 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Other, Agriculture & Mining, Software & Internet
    Landing page revamp, Long-Form Sales Page (CASE STUDY)

    What I observed
    Revoflex Xtreme has a great tool to help with weight loss, but they’re leaving money on the table by not ruling out customer objections.

    What I did
    Rewrote their lead magnet and landing page to be more customer-centric, ruling out possible customer objections, and infusing direct response to solicit an immediate emotional connection between the potential customer and the product.

    Blogs, Emails & UX Writing

    Why I was brought on
    Scribbish’s clients had high-quality services but struggled to convert visitors into leads. Their content lacked urgency and audience alignment.

    What I did
    Made their blogs and articles more conversational and utilized great hooks, worked on Email sequences/marketing and revamped the client’s website making it more user-centric

    Results:

    • 48% average email open rate.

    • Improved UX.

    • Increase in social media followers through authority themed SM captions and articles.

    Marketing strategy

    Why I was brought on
    Gashel’s messaging was generic, failing to stand out in saturated local markets. Social media engagement was almost non-existent, and sales relied on word-of-mouth.

    What I did
    Rebranded their voice, and pitched partnerships with agricultural cooperatives using data-driven case studies.

    Results

    • 100%+ increase in social media followers and engagements (Month 1).
    • 68% more inbound inquiries from local markets.
    • Enhanced visibility.
    UX writing

    Their website messaging was vague, confusing visitors about their new agency services, causing high bounce rates.

    Rewrote their pages with in depth clarity and great transitions, infusing clear and strategic CTAs to cancel out objections and effortlessly guide visitors.