Annie Cheung
I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries.
About
I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries. I lead a small team to ensure community stability, prompt customer service and delivery of data-driven business requirements (data collection).
During seven years at Streetbees, I delivered high-impact initiatives including CRM management, analytics, ESP migration, and user acquisitions (CPC/CPA), as well as integrating partners for revenue generation. I am fluent in English and Mandarin, native Cantonese, with intermediate Japanese, and I excel at turning complex operational challenges into efficient, scalable processes and leading multicultural teams to measurable global outcomes.
- 13 years' experience
- Joined August 2025
Skills· 13
Languages
- EnglishFluent
- JapaneseAdvanced
Industry experience
- Software & Internet
- Professional Services
- Non-Profit Organization
- Media & Entertainment
- Education
- Retail
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Work experience· 16 roles
Managed community engagement and operations, supporting the growth and stability of the Streetbees contributor panel. Delivered initiatives involving CRM management, analytics, campaign optimization, and partner integration to support revenue generation. Worked in a multicultural team environment to ensure community engagement and customer service.
Built and scaled contributor communities across 60 markets, driving ~50k monthly signups with ~70% organic acquisition. Optimised global CRM campaigns and app-store presence, and led support operations to maintain contributor experience.
Oversee the global Streetbees community of 5M+ users across 60 countries; lead CRM and retention strategy, app store optimization (iOS & Android), and global support operations, while driving revenue-generating initiatives and ensuring a seamless contributor experience at scale.
Education
Certifications and awards· 7
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