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I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries. I lead a small team to ensure community stability, prompt customer service and delivery of data-driven business requirements (data collection). During seven years at Streetbees, I delivered high-impact initiatives including CRM management, analytics, ESP migration, and user acquisitions (CPC/CPA), as well as integrating partners for revenue generation. I am fluent in English and Mandarin, native Cantonese, with intermediate Japanese, and I excel at turning complex operational challenges into efficient, scalable processes and leading multicultural teams to measurable global outcomes.…I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries. I lead a small team to ensure community stability, prompt customer service and delivery of data-driven business requirements (data collection). During seven years at Streetbees, I delivered high-impact initiatives including CRM management, analytics, ESP migration, and user acquisitions (CPC/CPA), as well as integrating partners for revenue generation. I am fluent in English and Mandarin, native Cantonese, with intermediate Japanese, and I excel at turning complex operational challenges into efficient, scalable processes and leading multicultural teams to measurable global outcomes.

Annie Cheung

Community Manager, Marketing Analyst, App Store Optimization Specialist, +5

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I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries. I lead a small team to ensure community stability, prompt customer service and delivery of data-driven business requirements (data collection). During seven years at Streetbees, I delivered high-impact initiatives including CRM management, analytics, ESP migration, and user acquisitions (CPC/CPA), as well as integrating partners for revenue generation. I am fluent in English and Mandarin, native Cantonese, with intermediate Japanese, and I excel at turning complex operational challenges into efficient, scalable processes and leading multicultural teams to measurable global outcomes.…I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries. I lead a small team to ensure community stability, prompt customer service and delivery of data-driven business requirements (data collection). During seven years at Streetbees, I delivered high-impact initiatives including CRM management, analytics, ESP migration, and user acquisitions (CPC/CPA), as well as integrating partners for revenue generation. I am fluent in English and Mandarin, native Cantonese, with intermediate Japanese, and I excel at turning complex operational challenges into efficient, scalable processes and leading multicultural teams to measurable global outcomes.

Available to hire

I am a global community engagement and operations specialist with a proven track record of user acquisition, growth and retention; managing a user panel of over 5M users across 60 countries. I lead a small team to ensure community stability, prompt customer service and delivery of data-driven business requirements (data collection).

During seven years at Streetbees, I delivered high-impact initiatives including CRM management, analytics, ESP migration, and user acquisitions (CPC/CPA), as well as integrating partners for revenue generation. I am fluent in English and Mandarin, native Cantonese, with intermediate Japanese, and I excel at turning complex operational challenges into efficient, scalable processes and leading multicultural teams to measurable global outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Japanese

Advanced

Work Experience

CRM Retention Manager at Streetbees.com Limited

January 1, 2017 - Present

Led global CRM and retention strategies for a community of over 5 million users across 60 countries, managing app store optimization, support operations, and revenue-generating initiatives. Achieved significant community growth with 50,000 monthly signups and optimized paid campaigns reducing CPA to £1. Delivered lifecycle campaigns with high engagement and retention rates, accelerated survey fulfillment workflows, and established a substantial new revenue stream through third-party partnerships. Partnered cross-functionally with Sales, Product, and Finance to ensure operational efficiency and client satisfaction while automating workflows to reduce manual workload by 30%.

Regional Operations Manager at Premise Data Corporation

December 31, 2016 - August 23, 2025

Scaled global data collection operations across Asia, Africa, and Latin America. Managed multi-country networks and launched new markets with a focus on localization, payment systems, and quality control. Developed operational manuals and training frameworks to ensure consistent market launches. Improved data accuracy and retention by implementing local language and cultural adaptations. Served as main liaison with US headquarters for alignment and reporting accuracy.

CRM Retention Manager at Streetbees.com Limited

January 1, 2017 - Present

Led the global Streetbees community of 5M+ users across 60 countries, overseeing CRM and retention strategies, app store optimization, and global support operations. Achieved significant community growth by driving 50,000 monthly signups with 70% organic acquisition and reduced CPA from £5 to £1 through optimized campaigns. Drove user engagement with lifecycle campaigns achieving high open and click-through rates, yielding a 70% active user retention rate. Reduced project turnaround times to 5-7 days and integrated third-party surveys to create new revenue streams. Coordinated over 1.2M transactions worth £1M annually, partnering with finance to ensure on-time global payments. Implemented automated workflows to reduce manual workloads by 30% and collaborated cross-functionally to deliver on quotas, client satisfaction, and operational efficiency.

Community Coordinator at Streetbees.com Limited

December 31, 2021 - August 23, 2025

Managed community engagement and operations, supporting the growth and stability of the Streetbees contributor panel. Delivered initiatives involving CRM management, analytics, campaign optimization, and partner integration to support revenue generation. Worked in a multicultural team environment to ensure community engagement and customer service.

Freelance City Leader at Streetbees.com Limited

January 1, 2018 - August 23, 2025

Supported the Streetbees community as a freelance city leader, contributing to user acquisition and engagement efforts.

Regional Operations Manager at Premise Data Corporation

December 31, 2016 - August 23, 2025

Scaled global data collection across Asia, Africa, and Latin America by building and managing multi-country networks. Launched new markets, developed localisation and quality control processes, and improved data accuracy and contributor retention. Led operational enablement through manuals and training frameworks and introduced localized payment and communication systems to boost onboarding and retention. Served as liaison between regional teams and US headquarters to ensure alignment and reporting accuracy.

Country Strategy Manager at Premise Data Corporation

January 1, 2016 - August 23, 2025

Managed country-level strategy for Premise across various regions, optimizing operations, contributor management, and quality assurance.

Team Lead at Premise Data Corporation

January 1, 2014 - August 23, 2025

Led a team of data collectors, improving operational workflows and data quality.

Data Collector at Premise Data Corporation

January 1, 2013 - August 23, 2025

Collected data in the field as part of Premise’s global data efforts.

CRM Retention Manager at Streetbees.com Limited

January 1, 2021 - Present

Oversee the global Streetbees community of 5M+ users across 60 countries; lead CRM and retention strategy, app store optimization (iOS & Android), and global support operations, while driving revenue-generating initiatives and ensuring a seamless contributor experience at scale.

Community Coordinator at Streetbees.com Limited

January 1, 2021 - September 17, 2025

Built and scaled contributor communities across 60 markets, driving ~50k monthly signups with ~70% organic acquisition. Optimised global CRM campaigns and app-store presence, and led support operations to maintain contributor experience.

Freelance City Leader at Streetbees.com Limited

January 1, 2018 - September 17, 2025

Launched and managed ambassador and referral programmes in 20+ markets, boosting signups and completions and contributing to growth.

Data Collector at Premise Data Corporation

January 1, 2013 - September 17, 2025

Launched and ran multi-country data collection networks to deliver real-time market intelligence, localisation and quality control across regions.

Team Lead at Premise Data Corporation

January 1, 2014 - September 17, 2025

Led multi-country data collection teams, launched new markets, and implemented localisation and quality control processes improving data accuracy.

Country Strategy Manager at Premise Data Corporation

January 1, 2016 - September 17, 2025

Directed localisation, payment integration and market-entry strategies to support global expansion and cross-team alignment with US headquarters.

Regional Operations Manager at Premise Data Corporation

January 1, 2016 - September 17, 2025

Scaled global data collection operations across Asia, Africa and Latin America; built and managed local networks, launched new markets, and rolled out operational manuals and localisation processes.