I am a dynamic, results-oriented marketing executive with a proven track record of driving transformative change across diverse industries. I leverage historical data to address reporting concerns and enable insightful business decisions, and I led the implementation of HubSpot Marketing CRM, boosting efficiency and integration across platforms. I have developed and executed impactful webinars, tailored email sequences, and industry-first services, such as a membership portal for the Queensland body corporate and management rights sector. I combine strategic vision with operational excellence to deliver measurable growth, stronger client relationships, and sustainable outcomes.…

Annie Courtney

I am a dynamic, results-oriented marketing executive with a proven track record of driving transformative change across diverse industries. I leverage historical data to address reporting concerns and enable insightful business decisions, and I led the implementation of HubSpot Marketing CRM, boosting efficiency and integration across platforms. I have developed and executed impactful webinars, tailored email sequences, and industry-first services, such as a membership portal for the Queensland body corporate and management rights sector. I combine strategic vision with operational excellence to deliver measurable growth, stronger client relationships, and sustainable outcomes.…

Available to hire

I am a dynamic, results-oriented marketing executive with a proven track record of driving transformative change across diverse industries. I leverage historical data to address reporting concerns and enable insightful business decisions, and I led the implementation of HubSpot Marketing CRM, boosting efficiency and integration across platforms.

I have developed and executed impactful webinars, tailored email sequences, and industry-first services, such as a membership portal for the Queensland body corporate and management rights sector. I combine strategic vision with operational excellence to deliver measurable growth, stronger client relationships, and sustainable outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director, Marketing Strategy at RMH Consulting (Versed)
March 1, 2024 - Present
Directed strategic repositioning and rebranding to Versed, including name development, visual identity, and go-to-market messaging. Implemented integrated marketing strategies across construction, technology, and agribusiness sectors, driving high-impact results for SME clients. Drove client growth through upselling, improved retention, and expansion into new services. Built scalable marketing planning, campaign execution, and performance-tracking frameworks. Led white-label marketing strategy services and created tailored playbooks and guidelines for 10+ B2B clients. Contributed to team growth and a more strategic, profitable service model.
Head of Marketing at Hynes Legal
February 1, 2020 - December 31, 2023
Led a strategic overhaul, optimizing partner resources and achieving an 85% conversion rate on high-quality marketing leads. Resolved reporting concerns via historical data analysis and led a comprehensive $400k marketing budget review (branding, digital footprint, assets, partnerships). Managed end-to-end HubSpot Marketing CRM implementation, data migration, and system integration with LawMaster and WordPress. Planned and produced 100+ webinars, improving lead relevance and reducing non-target interest; established a robust marketing automation system with three personas and tailored email sequences, boosting engagement by 70% over six months. Initiated a pioneering membership portal for the Queensland body corporate sector as an industry-first service.
Head of Sales and Marketing (Contract) at FLINTPro – Mullion Group
May 1, 2019 - January 31, 2020
Established end-to-end sales and marketing processes; outsourced ongoing management to a third-party agency, optimizing resource use and ensuring scalable growth. Implemented strategic measures to enhance operational efficiency and focus resource allocation within sales and marketing.
Senior Consultant, Change and Communications at Deloitte Touche Tohmatsu Services, Inc.
June 1, 2017 - July 31, 2019
Led projects valued at $5-10M delivering communications strategies for federal agencies including DHS, DoE, and ADF. Secured a $20M DHS contract and delivered an additional $5M value across engagements. Conducted customer journey mapping for MyGov, supported Navy career progression initiatives, and facilitated go-live readiness through a cross-agency command room. Created comprehensive project dashboards and escalated critical decisions to governing committees.
Sales and Marketing Manager at Perform8 (8common Group)
January 1, 2015 - October 31, 2016
Transformed a traditional annual-license software model to a SaaS subscription model, rebuilt the software to support monthly subscriptions, and managed customer journeys from discovery to delivery. Orchestrated migration of key clients to the new SaaS platform (including DoD, Box Hill Institute, Sydney Airport, Chobani, BMW, and multiple City Councils). Achieved 14% annual revenue growth through online marketing and led the creation of government case studies to demonstrate value.
Director at Leading Role Consulting
August 1, 2012 - Present
Partnered with senior leaders and startups to articulate a clear strategic vision, delivered high-impact engagement and partnership programs, and supported the implementation of new processes and change communications. Pioneered an industry-first recruitment model in 2012 that influenced market practices; recruited for clients including CBA, HotelClub, eBay, News Group, Publicis Groupe, and Telstra Digital; advised notable clients such as Samsung B2B, BrickXchange, Centsible Energy, Catalyste, and Titan Vine.
Director, Marketing Strategy at RMH Consulting
March 1, 2024 - Present
Strategic repositioning and rebranding to Versed; developed integrated marketing strategies across construction, technology, and agri-business; drove client growth through upselling and retention; built scalable marketing planning, campaign execution, and performance-tracking frameworks; led white-label marketing strategy services and created tailored playbooks for 10+ B2B clients; contributed to team growth and a more profitable service model.

Education

Bachelor of Business Studies at Massey University
January 1, 1999 - December 31, 1999
Cyber Security Bootcamp at University of NSW
January 11, 2030 - December 11, 2025
HubSpot Automation at HubSpot Training Academy
January 1, 2022 - December 31, 2022
Email Design for Conversion at Adobe
January 1, 2021 - December 31, 2021
Advanced Consulting at Deloitte Training
January 1, 2019 - December 31, 2019
Engagement Management at Deloitte Consulting
January 1, 2019 - December 31, 2019
Emotional Intelligence in the Workplace at The Coaching Room
January 1, 2016 - December 31, 2016
Organisational Effectiveness Profiling at COI
January 1, 2015 - December 31, 2015
The Lean Startup at Eric Ries
January 1, 2014 - December 31, 2014
Certificate IV in Small Business Management at AusWide Colleges
January 1, 2012 - December 31, 2012
Google Power Searching at Google Inc
January 1, 2012 - December 31, 2012
Advanced Recruitment at Carmen White, Australian Institute of Management
January 1, 2011 - December 31, 2011
Advanced MS Word, Excel and PowerPoint at Wizard Training Institute
January 1, 2006 - December 31, 2006
Cyber Security Bootcamp at University of NSW
January 11, 2030 - January 10, 2026
HubSpot Automation at Hubspot Training Academy
January 11, 2030 - January 1, 2022
Email Design for Conversion at Adobe
January 11, 2030 - January 1, 2021
Advanced Consulting at Deloitte Training
January 11, 2030 - January 1, 2019
Engagement Management at Deloitte Consulting
January 11, 2030 - January 1, 2019
Emotional Intelligence in the Workplace at Sydney EQ Course – The Coaching Room
January 11, 2030 - January 1, 2016
Organisational Effectiveness Profiling at COI Accredited
January 11, 2030 - January 1, 2015
The Lean Startup at Eric Ries
January 11, 2030 - January 1, 2014
Certificate IV in Small Business Management at AusWide Colleges
January 11, 2030 - January 1, 2012
Google Power Searching at Google Inc
January 11, 2030 - January 1, 2012
Advanced Recruitment – Carmen White at Australian Institute of Management
January 11, 2030 - January 1, 2011
Advanced MS Word, Excel and PowerPoint at Wizard Training Institute
January 11, 2030 - January 1, 2006
Bachelor of Business Studies at Massey University
January 11, 2030 - January 1, 1999

Qualifications

HubSpot Marketing CRM Implementation
January 1, 2019 - December 31, 2019
Advanced Recruiting Techniques
January 1, 2011 - December 31, 2011
Advanced MS Word, Excel and PowerPoint
January 1, 2006 - December 31, 2006
Cyber Security Bootcamp
January 11, 2030 - January 10, 2026
HubSpot Automation
January 11, 2030 - January 1, 2022
Email Design for Conversion
January 11, 2030 - January 1, 2021
Advanced Consulting
January 11, 2030 - January 1, 2019
Engagement Management
January 11, 2030 - January 1, 2019
Emotional Intelligence in the Workplace
January 11, 2030 - January 1, 2016
Organisational Effectiveness Profiling
January 11, 2030 - January 1, 2015
The Lean Startup
January 11, 2030 - January 1, 2014
Certificate IV in Small Business Management
January 11, 2030 - January 1, 2012
Google Power Searching
January 11, 2030 - January 1, 2012
Advanced Recruitment – Carmen White
January 11, 2030 - January 1, 2011
Advanced MS Word, Excel and PowerPoint
January 11, 2030 - January 1, 2006
Bachelor of Business Studies
January 11, 2030 - January 1, 1999

Industry Experience

Professional Services, Software & Internet, Real Estate & Construction, Government, Media & Entertainment, Education

Skills

Experience Level