Marketing & Content Manager with 3+ years of experience leading multi-channel campaigns, managing content production, and coordinating cross-functional teams. Skilled in campaign planning, workflow optimization, and performance analysis, with a strong focus on delivering clear, high-impact messaging for diverse audiences. Experienced in fast-paced digital environments, combining creative execution with structured project management to drive measurable results.

Marketing & Content Manager with 3+ years of experience leading multi-channel campaigns, managing content production, and coordinating cross-functional teams. Skilled in campaign planning, workflow optimization, and performance analysis, with a strong focus on delivering clear, high-impact messaging for diverse audiences. Experienced in fast-paced digital environments, combining creative execution with structured project management to drive measurable results.

Available to hire

Marketing & Content Manager with 3+ years of experience leading multi-channel campaigns, managing content production, and coordinating cross-functional teams.

Skilled in campaign planning, workflow optimization, and performance analysis, with a strong focus on delivering clear, high-impact messaging for diverse audiences. Experienced in fast-paced digital environments, combining creative execution with structured project management to drive measurable results.

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Language

English
Fluent
Georgian
Fluent
Spanish; Castilian
Intermediate
Russian
Intermediate

Work Experience

Digital Marketer at Cole Haan (Remote)
June 1, 2024 - Present
Produced and optimized content for social media campaigns targeting international audiences. Managed creator collaborations and supported paid ad campaigns on Instagram and Facebook. Increased online sales by 70% and boosted campaign engagement by 85%. Delivered detailed performance reports with actionable recommendations for ongoing optimization.
Social Media Manager (Seasonal/Part-time) at Magnika Resort, Ureki, Georgia
June 1, 2023 - Present
Planned and executed seasonal content calendars to promote resort packages. Created high-quality videos and visuals to showcase property experiences. Engaged with followers daily to build community and drive bookings. Achieved a 90% booking rate for Summer 2025 through strategic campaigns.
Social Media Manager (Full-time) at Media Tbilisi, Georgia
May 1, 2023 - Present
Developed and executed multi-platform campaigns, producing reels, posts, and stories for Instagram, TikTok, Facebook, and LinkedIn. Managed influencer collaborations and content partnerships to increase brand visibility. Tracked performance metrics and delivered insights to optimize content strategy. Increased reach and audience engagement through consistent, data-driven content planning.
Social Media Manager | Advertiser at IT WAY, Remote
August 2, 2025 - September 18, 2025
Managed Facebook pages and ran paid campaigns. Wrote copy and curated content for posts and campaigns. Produced visual and video content to support brand goals.
Founder at NoTags Store
January 1, 2025 - September 18, 2025
Founded a fashion business, oversaw product design, e-commerce, and marketing. Created marketing content, photography, and social media campaigns. Managed a small team while growing brand presence.
Social Media Manager (Freelance) at Room Tbilisi, Georgia
June 1, 2024 - September 18, 2025
Executed a freelance project for a Georgian furniture house. Increased sales by 120% and generated 20,000 GEL in sales within the first two days. Enhanced new contacts by 82% through targeted Facebook ads.
Marketing Assistant at PYME Tbilisi, Georgia
December 1, 2022 - September 18, 2025
Selected for the role based on performance in a marketing BootCamp project focused on SEO. Created a complete marketing plan tailored to the company's goals and audience. Managed community engagement and content for Twitter and Discord.
Digital Marketer at Cole Haan
June 1, 2024 - Present
Produced and optimized content for social media campaigns targeting international audiences. Managed creator collaborations and supported paid ad campaigns on Instagram / Facebook. Increased online sales by 70% and boosted campaign engagement by 85%. Delivered detailed performance reports with actionable recommendations for ongoing optimization.
Social media manager (seasonal/part-time) at Magnika Resort
June 1, 2023 - Present
Planned and executed seasonal content calendars to promote resort packages. Created high-quality videos and visuals to show property experiences. Engaged with followers daily to build community and drive bookings. Achieved a 90% booking rate for Summer 2025 through strategic campaigns.
Social Media Manager (full-time) at Medi Tbilisi
May 1, 2023 - Present
Developed and executed multi-platform campaigns, producing reels, posts, and stories for Instagram, TikTok, Facebook, and LinkedIn. Managed influencer collaborations and content partnerships to increase brand visibility. Tracked performance metrics and delivered insights to optimize content strategy. Increased reach and audience engagement through consistent, data-driven content planning.
Social Media Manager|Advertiser at IT WAY
August 1, 2025 - September 18, 2025
Managed Facebook pages and ran paid campaigns. Wrote copy and curated content for posts and campaigns. Produced visual and video content to support brand goals.
Founder at NoTags Store
January 1, 2025 - September 18, 2025
Founded a fashion business, oversaw product design, e-commerce, and marketing. Created marketing content, photography, and social media campaigns. Managed a small team while growing brand presence.
Social Media Manager (Freelance) at Room Tbilisi
June 1, 2024 - September 18, 2025
Executed a freelance project for a Georgian furniture house. Increased sales by 120%, generating 20,000 GEL in sales within the first two days. Enhanced new contacts by 82% through targeted Facebook ads.
Marketing Assistant at PYME Tbilisi
December 1, 2022 - September 18, 2025
Selected for the role based on performance in a marketing BootCamp project focused on SEO. Created complete marketing plans tailored to the company's goals and audience. Managed community engagement and content for Twitter and Discord.
Social Media Manager | Advertiser at IT WAY
March 1, 2025 - Present
Remote management of Facebook pages and paid ads. Write copy for posts and campaigns. Create and plan content to support brand goals.
Social Media Manager at Cole Haan
June 1, 2024 - Present
Remote management of social media, digital ads, and online sales. Plan and run paid campaigns to boost conversions and ROI. Create video and image content for social media and promotions.
Social Media Manager (Seasonal/Part-time) at Magnika Resort, Ureki, Georgia
June 1, 2023 - Present
Manage content strategy on Instagram and Facebook to increase engagement. Create video and visual content for marketing campaigns. Collaborate with advertisers and influencers to boost brand visibility and drive bookings. Helped achieve an 85% booking rate for Summer 2024.
Social Media Manager (Full-time) at Medi Tbilisi, Georgia
May 1, 2023 - Present
Plan and manage content strategies on Instagram, Facebook, TikTok, and LinkedIn. Create video content and influencer collaborations to boost visibility. Handle all aspects of content creation including scripting, filming, editing, and publishing. Increased reach by 62% and engagement by 115% through digital campaigns and promotions.
Founder at NoTags Store
January 1, 2025 - September 29, 2025
Founded and managed a fashion business focused on handmade bags. Designed products and oversaw development from concept to completion. Built and maintained a Shopify e-commerce website. Implemented systems for delivery, order processing, and financial management. Led a team of 2 employees with plans for international expansion.
Social Media Manager (Seasonal/Part-time) at Room Tbilisi
June 1, 2023 - Present
Executed a freelance project for a Georgian furniture house. Increased sales by 120% within the first two days. Enhanced new contacts by 82% through targeted Facebook ads.
Marketing Assistant at PYME
August 1, 2022 - September 29, 2025
Selected for the role based on performance in a marketing BootCamp focused on SEO. Created complete marketing plans tailored to the company's goals and audience. Managed community engagement and content for Twitter and Discord.
Social Media Manager at Digify Agency
August 1, 2022 - September 29, 2025
Managed social media for international clients across various industries. Created content in collaboration with a designer. Focused on growing reach, engagement, and brand consistency.
Digital Marketing Manager at Cole Haan (Remote)
June 1, 2024 - January 31, 2026
Owned end-to-end planning and execution of marketing campaigns aligned with business goals; Managed campaign calendars; Led content production across social, email, and influencer campaigns, ensuring brand consistency; Tracked performance and delivered insights to optimize campaign results; Streamlined workflows and supported paid campaigns through UGC and influencer strategies.
Social Media Manager (Seasonal/Part-time) at Magnikare Store, Ureki, Georgia
June 1, 2023 - December 31, 2025
Planned and executed seasonal marketing campaigns and content calendars.
Founder at NoTags Store
February 1, 2023 - January 31, 2025
Led end-to-end brand development, including product, marketing, and e-commerce operations; Managed content strategy, campaign planning, and digital execution across platforms; Coordinated creative and operational workflows, ensuring timely delivery of campaigns and product launches; Oversaw brand positioning and messaging to build a strong differentiated identity.
Social Media Manager (Freelance) at Room (Tbilisi)
February 1, 2024 - June 30, 2024
Executed targeted campaigns resulting in 120% sales growth and 20,000 GEL revenue within first 2 days of campaign launch; Led paid advertising and growth strategies.
Social Media Manager at PYME, Tbilisi, Georgia
October 1, 2022 - December 31, 2022
Developed marketing plans based on SEO-focused strategy; Managed content and community engagement on Twitter and Discord.
Social Media Manager at Digify Agency, Tbilisi, Georgia
April 1, 2022 - August 31, 2022
Managed social media accounts for international clients; Collaborated with designers to produce engaging content; Focused on improving reach, engagement, and brand consistency.
Social Media Manager (Seasonal/Part-time) at Magnikare Sort, Ureki, Georgia
June 1, 2023 - December 1, 2025
Planned and executed seasonal marketing campaigns and content calendars. Created high-performing visual and video content to drive engagement and bookings. Achieved 90% booking rate for Summer 2025 through targeted campaigns.
Social Media Manager at Media Tbilisi, Georgia
May 1, 2023 - December 31, 2025
Managed content pipelines across multiple platforms (TikTok, Instagram, Facebook, LinkedIn). Planned and maintained structured content calendars aligned with campaign objectives. Collaborated with influencers, designers, and marketing stakeholders to deliver cohesive campaigns. Conducted A/B testing and performance analysis to optimize engagement and conversions.
Marketing Assistant at PYME, Tbilisi, Georgia
October 1, 2022 - December 31, 2022
Developed marketing plans based on SEO-focused strategy.
Social Media Manager at Dify Agency, Tbilisi, Georgia
April 1, 2022 - August 31, 2022
Managed social media accounts for international clients. Collaborated with designers to produce engaging content. Focused on improving reach, engagement, and brand consistency.

Education

BBA at Caucasus University
September 2, 2019 - July 30, 2023
Bachelor's Degree in Business and Marketing at Caucasus University
January 1, 2019 - January 1, 2023
Bachelor Degree at Caucasus University (CBS)
January 1, 2019 - January 1, 2023
Bachelor's Degree at Caucasus University (CSB)
January 1, 2019 - January 1, 2023
Master in Communication and Future Marketing at GBSB Global Business School
January 1, 2026 - April 14, 2026
Bachelor of Business and Marketing at Caucasus University (CSB)
January 1, 2019 - January 1, 2023
Master in Communication and Future Marketing at GBSB Global Business School
January 1, 2026 - April 14, 2026
Bachelor in Business and Marketing at Caucasus University (CSB)
January 1, 2019 - January 1, 2023

Qualifications

Meta official certification (advertiser)
May 1, 2024 - May 30, 2024
IELTS - International English Language Testing System
May 1, 2025 - September 18, 2025
Advertising with Meta (Facebook/Instagram Ads)
May 1, 2024 - September 18, 2025
Color Grading Pro | Davinci Resolve Beginner & Advanced
April 1, 2024 - September 18, 2025
Video Production Boot Camp: Video Graphry, Cinematography+
February 1, 2024 - September 18, 2025
DaVinci Resolve - Video Editing (Udemy)
January 1, 2024 - September 18, 2025
Adobe Photoshop CC – Essentials Training
October 1, 2023 - September 18, 2025
The Social Media Marketing and Management - Udemy
February 1, 2023 - September 18, 2025
Google - The Digital Garage
January 1, 2023 - September 18, 2025
IELTS - International English Language Testing System
May 1, 2025 - September 18, 2025
Advertising with Meta
May 1, 2024 - September 18, 2025
Color Grading Pro | DaVinci Resolve Beginner & Advanced
April 1, 2024 - September 18, 2025
Video Editing in DaVinci Resolve - Udemy
January 1, 2024 - September 18, 2025
Adobe Photoshop CC – Essential Training - Udemy
October 1, 2023 - September 18, 2025
The Social Media Marketing and Management - Udemy
February 1, 2023 - September 18, 2025
Google - The Digital Garage
January 1, 2023 - September 18, 2025
IELTS - International English Language Testing System
May 1, 2025 - September 29, 2025
Advertising with Meta by Coursera / official Meta
May 1, 2025 - September 29, 2025
Color Grading Pro | DaVinci Resolve Beginner & Advanced
May 1, 2024 - September 29, 2025
Video Production Boot Camp: Video Graphy, Cinematography+
February 1, 2024 - September 29, 2025
Video Editing in DaVinci Resolve - Udemy Course
January 1, 2024 - September 29, 2025
Adobe Photoshop CC – Essentials Training - Udemy Course
October 1, 2023 - September 29, 2025
The Social Media Marketing and Management - Udemy Course
February 1, 2023 - September 29, 2025
Google - The Digital Garage
January 1, 2023 - September 29, 2025
Advertising with Meta
May 1, 2024 - April 14, 2026
Color Grading Pro | DaVinci Resolve: Beginner & Advanced
April 1, 2024 - April 14, 2026
Video Production Boot Camp: Video Graphy, Cinematography+
February 1, 2024 - April 14, 2026
Video Editing in DaVinci Resolve - Udemy
January 1, 2024 - April 14, 2026
Adobe Photoshop CC – Essential Training
October 1, 2023 - April 14, 2026
The Social Media Marketing and Management - Udemy
February 1, 2023 - April 14, 2026
Google - The Digital Garage
January 1, 2023 - April 14, 2026
Advertising with Meta
May 1, 2024 - April 14, 2026
Color Grading Pro | DaVinci Resolve Beginner & Advanced
April 1, 2024 - April 14, 2026
Video Production Bootcamp: Video Graphy, Cinematography+
February 1, 2024 - April 14, 2026
Video Editing in DaVinci Resolve - Udemy
January 1, 2024 - April 14, 2026
Adobe Photoshop CC – Essential Training - Udemy
October 1, 2023 - April 14, 2026
The Social Media Marketing and Management - Udemy
February 1, 2023 - April 14, 2026
Google - The Digital Garage
January 1, 2023 - April 14, 2026

Industry Experience

Healthcare, Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Consumer Goods, Other, Software & Internet