Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a UX/UI designer and product thinker who helps B2C/B2B SaaS teams forge clarity from complexity and turn ambiguous problems into actionable roadmaps. I design for wellness, AI, and hardware-software ecosystems, always prioritizing user empathy and measurable impact. I collaborate across stakeholders and engineers to align product vision with business goals, building design systems, prototypes, and iterative user research. I’m passionate about turning data and feedback into intuitive flows and delightful experiences.…I’m a UX/UI designer and product thinker who helps B2C/B2B SaaS teams forge clarity from complexity and turn ambiguous problems into actionable roadmaps. I design for wellness, AI, and hardware-software ecosystems, always prioritizing user empathy and measurable impact. I collaborate across stakeholders and engineers to align product vision with business goals, building design systems, prototypes, and iterative user research. I’m passionate about turning data and feedback into intuitive flows and delightful experiences.

Annika Li

UX Designer, UI Designer, Product Designer, +3





I’m a UX/UI designer and product thinker who helps B2C/B2B SaaS teams forge clarity from complexity and turn ambiguous problems into actionable roadmaps. I design for wellness, AI, and hardware-software ecosystems, always prioritizing user empathy and measurable impact. I collaborate across stakeholders and engineers to align product vision with business goals, building design systems, prototypes, and iterative user research. I’m passionate about turning data and feedback into intuitive flows and delightful experiences.…I’m a UX/UI designer and product thinker who helps B2C/B2B SaaS teams forge clarity from complexity and turn ambiguous problems into actionable roadmaps. I design for wellness, AI, and hardware-software ecosystems, always prioritizing user empathy and measurable impact. I collaborate across stakeholders and engineers to align product vision with business goals, building design systems, prototypes, and iterative user research. I’m passionate about turning data and feedback into intuitive flows and delightful experiences.

Available to hire

I’m a UX/UI designer and product thinker who helps B2C/B2B SaaS teams forge clarity from complexity and turn ambiguous problems into actionable roadmaps. I design for wellness, AI, and hardware-software ecosystems, always prioritizing user empathy and measurable impact.

I collaborate across stakeholders and engineers to align product vision with business goals, building design systems, prototypes, and iterative user research. I’m passionate about turning data and feedback into intuitive flows and delightful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UX/UI Designer at Hleo Ai Ring

April 1, 2025 - Present

Led the 0–1 design of a smart ring and mobile wellness app that helps customers understand health data and make informed lifestyle decisions. Crafted activity overview, daily goal tracking, and real-time activity tracking flows. Defined the product roadmap through stakeholder interviews, business requirements, and success metrics; conducted competitive analyses, UX audits, and heuristic evaluations to identify pain points. Synthesized insights into clear problems, designed information architecture and user flows, and produced wireframes. Rapidly prototyped with micro-interactions grounded in responsive design principles, cross-platform best practices, and iOS guidelines; iterated based on usability testing and negotiated design trade-offs with development.

UI/UX Designer & Product Manager at Swiing Pro

October 1, 2023 - October 1, 2025

Led the 0–1 design of a golf-focused AI web app learning system, including AI swing comparison, coach teaching feedback tools, and practice progress tracking. Created a design system with typography, color schemes, and iconography; ideated concepts, explored solutions, generated sitemaps, and designed content based on UX principles. Defined UX strategy and prioritized impact based on KPIs; conducted user interviews, A/B testing, and surveys to generate user journey maps and JTBD. Collaborated with developers on design handoff, QA support; documented UI specifications, wrote user stories, and assessed technical feasibility with curiosity and ownership.

UX/UI Designer at ZMELY

July 1, 2023 - October 1, 2024

Led the 0–1 design of a B2B SaaS web app that helps operations teams and admins manage complex automotive data accurately and at scale, including authentication flows, parts and fitment management, and data editing workflows. Articulated design decisions and influenced stakeholders without formal authority by facilitating brainstorming workshops and proactively navigating ambiguity in agile and sprint-based environments. Collaborated with cross-functional teams by framing product problems in business terms, prioritizing value, and researching the latest UX trends.

UI/UX Designer at ZONO

December 1, 2022 - June 1, 2023

Designed an AI-powered productivity web app from scratch that helps startup CEOs turn fundraising data into pitch-ready investor decks through features such as semantic search, an AI pitch deck builder, and a market and investor landscape map. Presented designs to stakeholders with a continuous learning mindset; initiated product discussions, collaborated on product decisions, and resolved conflicts through communication and presentation skills. Designed low-fidelity sketches, wireframes, and high-fidelity designs using UI kits and style guides, including a component library that follows WCAG accessibility guidelines.