I’m a Belgium-based social media strategist helping brands grow with intentional content, strong visuals, and smart strategy. With a background in hospitality and hands-on experience managing accounts in automotive, lifestyle, and luxury sectors, I understand how to translate a brand’s atmosphere into scroll-stopping content. I specialize in: • Social media strategy • Content planning & creative direction • Instagram & TikTok growth • Branding that feels premium and authentic My approach combines aesthetics with performance because beautiful content should also convert. ;) Whether you’re a hotel, lifestyle brand, or creative entrepreneur, I help you build a presence that stands out and lasts.

Anouck Claes

I’m a Belgium-based social media strategist helping brands grow with intentional content, strong visuals, and smart strategy. With a background in hospitality and hands-on experience managing accounts in automotive, lifestyle, and luxury sectors, I understand how to translate a brand’s atmosphere into scroll-stopping content. I specialize in: • Social media strategy • Content planning & creative direction • Instagram & TikTok growth • Branding that feels premium and authentic My approach combines aesthetics with performance because beautiful content should also convert. ;) Whether you’re a hotel, lifestyle brand, or creative entrepreneur, I help you build a presence that stands out and lasts.

Available to hire

I’m a Belgium-based social media strategist helping brands grow with intentional content, strong visuals, and smart strategy.

With a background in hospitality and hands-on experience managing accounts in automotive, lifestyle, and luxury sectors, I understand how to translate a brand’s atmosphere into scroll-stopping content.

I specialize in:
• Social media strategy
• Content planning & creative direction
• Instagram & TikTok growth
• Branding that feels premium and authentic

My approach combines aesthetics with performance because beautiful content should also convert. ;)

Whether you’re a hotel, lifestyle brand, or creative entrepreneur, I help you build a presence that stands out and lasts.

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Language

Dutch
Fluent
English
Advanced

Work Experience

Project Manager / People Planner at Wasserman Benelux
January 1, 2022 - October 1, 2023
Responsible for project management and people planning across Benelux; developed and executed marketing campaigns; coordinated events and teams; improved processes and stakeholder communication.
Marketing & Communicatie medewerker at Van der Valk Hotel Antwerpen & Park Lane
August 1, 2024 - Present
Managed marketing and communications for two Antwerp venues; planned campaigns, created content, handled blog posts and newsletter distribution; coordinated with internal teams.

Education

at Damiaan Instituut Aarschot
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Other