I am a marketing professional with a proven track record of delivering high-impact B2B marketing campaigns for a range of companies. I excel at building and optimizing email campaigns, newsletters, and multi-channel content to engage senior stakeholders and sustain strong brand positioning. I am data-driven and proactive, with a strong commercial mindset and a history of generating engagement and qualified leads across channels. I thrive in collaborative environments and enjoy shaping marketing strategy, storytelling, and brand consistency to drive growth.

Anousheh Yazdani

I am a marketing professional with a proven track record of delivering high-impact B2B marketing campaigns for a range of companies. I excel at building and optimizing email campaigns, newsletters, and multi-channel content to engage senior stakeholders and sustain strong brand positioning. I am data-driven and proactive, with a strong commercial mindset and a history of generating engagement and qualified leads across channels. I thrive in collaborative environments and enjoy shaping marketing strategy, storytelling, and brand consistency to drive growth.

Available to hire

I am a marketing professional with a proven track record of delivering high-impact B2B marketing campaigns for a range of companies. I excel at building and optimizing email campaigns, newsletters, and multi-channel content to engage senior stakeholders and sustain strong brand positioning.

I am data-driven and proactive, with a strong commercial mindset and a history of generating engagement and qualified leads across channels. I thrive in collaborative environments and enjoy shaping marketing strategy, storytelling, and brand consistency to drive growth.

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Language

English
Fluent

Work Experience

Marketing Specialist at Self Employed
January 1, 2025 - Present
Self-employed marketing professional delivering high-impact B2B campaigns; built email campaigns and newsletters, created multi-channel content, ensured consistent brand positioning across channels, supported senior stakeholders, and tracked performance to generate qualified leads and maximize impact.
Marketing Specialist at Next Tech Girls
May 7, 2024 - January 20, 2025
Marketing Manager at Empiric (Tech Recruitment Agency)
May 1, 2024 - January 1, 2025
Led high-impact B2B marketing campaigns for a range of companies, building and optimizing email campaigns, newsletters, and multi-channel content. Advised senior stakeholders and maintained consistent brand positioning. Data-driven with a track record of generating engagement and qualified leads.
Marketing Specialist at Empiric & Next Tech Girls
May 1, 2024 - January 1, 2025
Maintained consistent brand identity across Empiric and its sister company Next Tech Girls; developed marketing strategies, created SEO blogs, managed campaigns, edited the website, led social media initiatives, and supported events. Liaised with organisations to create successful events; developed brand strategies, landing pages, and tracked performance.
Marketing Specialist at Self Employed
January 1, 2024 - Present
Marketing specialist focused on B2B campaigns, building consistent brand positioning, multi-channel email campaigns, and developing high-impact marketing strategies.
Digital Marketing Specialist at CDW UK (Tech Reseller)
December 1, 2022 - April 1, 2024
Executed optimized marketing campaigns for partners like Apple, Samsung, Microsoft, Dell, and Intel. Adapted strategies with the SEO team, maintained partner relationships, used Google Analytics and social media insights for continuous optimization. Implemented digital marketing strategies, optimized landing pages, conducted A/B tests, and collaborated with internal teams. Increased website traffic by 25% and engagement by 120%.
Digital Marketer at CDW UK (Friends of CDW)
December 1, 2022 - April 1, 2024
Executed optimized marketing campaigns for partners including Apple, Samsung, Microsoft, Dell and Intel. Adapted strategies with the SEO team, maintained relationships, and used Google Analytics and social media insights for continuous optimization. Implemented digital marketing strategies, optimized landing pages, conducted A/B tests, and collaborated with internal teams. Analyzed campaign results for data-driven improvements, created social media and website content, and optimized B2B data strategies. Increased website traffic by 25% and engagement by 120%.
Digital Marketer at CDW UK
December 1, 2022 - April 1, 2024
Developed and executed digital marketing campaigns across search, social, and email; managed SEO and content; tracked performance; collaborated with internal teams; contributed to go-to-market initiatives.
Marketing Manager at North Made Studio (Visualization Studio)
August 1, 2022 - December 31, 2022
Marketing and Project Manager at Darly Vision Productions
July 1, 2021 - October 31, 2022
Organised film screenings and events; liaised with producers and cinemas; led marketing campaigns and project coordination; managed arrangements and budgets.

Education

BA in Broadcast Journalism at The University of Salford
January 1, 2016 - January 1, 2018
BA in Broadcast Journalism (Transferred to MMU) at Manchester Metropolitan University
January 1, 2016 - January 1, 2018
Photography & Cinematography Level 1 at Stockport College
January 1, 2019 - December 31, 2019
Digital Marketing Foundations at Stockport College
January 1, 2019 - December 31, 2019

Qualifications

Music Production Certificate
August 1, 2021 - August 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Telecommunications, Retail