At The Tasting Class, I worked closely with the founder and influencer to bring her brand to life across social platforms through content-led storytelling. I handled shooting and editing, creating engaging content across collaborations with some of Dubai’s top restaurants, her WSET courses, and campaigns with Dubai Duty Free to launch and promote seasonal products. Alongside content creation, I managed paid social campaigns, including running ads, monitoring performance, and reporting on insights—ensuring campaigns were optimised and delivered measurable results while elevating the overall brand presence.

During my time at a hospitality agency, I managed multiple accounts for Expo 2020 Dubai, working across a six-month global showcase of food, culture, and experiences. We partnered with international outlets and brands, including launching our own restaurant concept featuring high-end Chef’s Table experiences—bringing in world-renowned chefs for curated lunch and dinner events overlooking the iconic Al Wasl Dome. I led the social media and campaign execution, from crafting content strategies and running ad campaigns to collaborating closely with international marketing teams to ensure seamless, impactful storytelling across all platforms throughout the duration of the event.

GITEX AI Central Asia & Caucasus is the region’s largest tech and AI event, driving the intelligence economy across Central Asia and the Caucasus under the patronage of H.E. Kassym-Jomart Tokayev. I led the first-time event launch account from pitch to execution, developing the full social media and content strategy across pre-event, onsite, and post-event phases. I managed the creative and social media teams end-to-end, working closely with organisers at Dubai World Trade Centre, as well as teams on the ground in Almaty. This included coordinating and directing the onsite content crew to ensure seamless, real-time coverage that captured the scale, innovation, and regional impact of the event across all platforms.

At Xiaomi and POCO Middle East—global leaders in smartphones and smart consumer technology—I led social media across all regional platforms, driving the brand’s digital presence in a fast-paced, competitive market. My role included localising global content, delivering seasonal campaigns, and leading product launches across social and digital channels. I also supported social media campaigns and content for the launch of their retail stores in Dubai Mall and Dubai Internet City. From content strategy and planning to real-time coverage of launch events both onsite and online, I ensured every campaign connected with audiences in a way that felt relevant, timely, and culturally in tune.

The Saudi Food Show stands as one of the most powerful platforms fuelling the Kingdom’s rapidly evolving food economy, bringing together global F&B leaders, buyers, and innovators at scale. I led the social media and content execution as Social Media Manager, overseeing creative, content, and social teams across all platforms. From shaping the content strategy and planning across pre-event, onsite, and post-event phases, to managing high-volume onsite coverage, I ensured the event’s scale, innovation, and strategic importance were captured and communicated in real time—bringing the energy of the show floor and key industry moments to a global audience.

Gulfood 2026 was a defining benchmark in my career—bringing together my roots in hospitality, operations, and marketing for one of the world’s largest F&B events, in its most ambitious edition yet. For the first time, the show expanded across two iconic venues (Dubai World Trade Centre & Dubai Exhibitions Centre, Expo City), making it 100% bigger and more complex than ever before. I led the social media and content execution across both venues, managing teams on the ground in Dubai alongside content teams in Pakistan and the Philippines. From content strategy and planning to real-time story curation and on-the-go editing, I ensured seamless, high-impact coverage that reflected the scale, energy, and global significance of the event.

Expand North Star is where the world connects and the future scales—bringing together founders, investors, governments, and corporates to unlock global opportunities and drive real impact. I lead the social media across all platforms, shaping the content strategy and planning across pre-event, onsite, and post-event phases. During the event, I manage and direct the onsite content and social media teams, ensuring every moment is captured and shared in real time to showcase the energy, scale, and impact of the show. I was part of this show and watched it grow for 4 consecutive years from a co-located event to GITEX Global to its own individual event making a global impact.

Dubai International Boat Show is a leading platform for the global marine and luxury lifestyle industry, bringing together world-class яхts, innovation, and high-level business in one destination. I led social media as Social Media Manager, overseeing the creative, content, and social teams across all platforms. From shaping the content strategy and planning across pre-event, onsite, and post-event phases, to managing onsite coverage, I ensured the event was brought to life in real time—capturing everything from key moments and launches to the overall experience on the ground.