Led and optimized end-to-end digital marketing campaigns; researched target audiences and industry trends; coordinated cross-team communications during product launches and promotions; trained junior team members on digital marketing best practices; analyzed campaign performance to improve future marketing initiatives; created brand identities with logos, color schemes, and visual elements; updated brochures, catalogs, and posters with modern design; designed creatives for print and digital marketing campaigns; developed UI designs for mobile apps and websites to improve user experience; tracked performance metrics and optimized budgets for better ROAS; coordinated with creative teams to produce high-converting ads and landing pages.