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Hi, I’m Anshika Mehrotra, a Digital Marketing Specialist with a Master of Arts in Advertising & Public Relations. I’ve been helping universities and brands reach international audiences across South Asia with data-driven strategies, paid media, and compelling content. I lead cross-functional teams of 8+ professionals, craft integrated campaigns blending paid ads, influencer partnerships, and storytelling, and continually optimize funnels through A/B testing and analytics. I’m passionate about turning insights into measurable growth and building authentic connections with audiences.…Hi, I’m Anshika Mehrotra, a Digital Marketing Specialist with a Master of Arts in Advertising & Public Relations. I’ve been helping universities and brands reach international audiences across South Asia with data-driven strategies, paid media, and compelling content. I lead cross-functional teams of 8+ professionals, craft integrated campaigns blending paid ads, influencer partnerships, and storytelling, and continually optimize funnels through A/B testing and analytics. I’m passionate about turning insights into measurable growth and building authentic connections with audiences.

Anshika Mehrotra

Digital Marketer, Content Creator, Copywriter, +2

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Hi, I’m Anshika Mehrotra, a Digital Marketing Specialist with a Master of Arts in Advertising & Public Relations. I’ve been helping universities and brands reach international audiences across South Asia with data-driven strategies, paid media, and compelling content. I lead cross-functional teams of 8+ professionals, craft integrated campaigns blending paid ads, influencer partnerships, and storytelling, and continually optimize funnels through A/B testing and analytics. I’m passionate about turning insights into measurable growth and building authentic connections with audiences.…Hi, I’m Anshika Mehrotra, a Digital Marketing Specialist with a Master of Arts in Advertising & Public Relations. I’ve been helping universities and brands reach international audiences across South Asia with data-driven strategies, paid media, and compelling content. I lead cross-functional teams of 8+ professionals, craft integrated campaigns blending paid ads, influencer partnerships, and storytelling, and continually optimize funnels through A/B testing and analytics. I’m passionate about turning insights into measurable growth and building authentic connections with audiences.

Available to hire

Hi, I’m Anshika Mehrotra, a Digital Marketing Specialist with a Master of Arts in Advertising & Public Relations. I’ve been helping universities and brands reach international audiences across South Asia with data-driven strategies, paid media, and compelling content.

I lead cross-functional teams of 8+ professionals, craft integrated campaigns blending paid ads, influencer partnerships, and storytelling, and continually optimize funnels through A/B testing and analytics. I’m passionate about turning insights into measurable growth and building authentic connections with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Digital Marketing Specialist at Synergy University

January 1, 2024 - Present

Oversee end-to-end marketing strategy across digital, PR, and automation channels, leading full-funnel campaign execution aimed at increasing international student enrollments and driving brand awareness across South Asia. Plan, execute, and scale paid media campaigns across Google, Meta (Facebook/Instagram), and LinkedIn; spearhead integrated marketing initiatives blending paid advertising, retargeting, influencer marketing, and content storytelling; lead and mentor a team of 8+ professionals; optimize marketing funnels using data-driven A/B testing and segmentation; conduct market and competitor analysis; track monthly campaign performance; oversee influencer and brand ambassador partnerships.

Freelancer at Self-Employed

October 1, 2023 - January 1, 2024

Freelancing and upskilling in digital marketing, taking on client projects across social, content, and paid media.

Content Writer cum Digital Marketer at Teerthanker Mahaveer University

November 1, 2021 - September 1, 2023

Planned and executed digital strategy to promote the brand and customer experience; optimized landing pages to improve conversions; ran digital ads (Google and Facebook); managed campaign budgets and bid adjustments; produced promotional materials and collaborated with creative team; supported across SEO, SEM, Email, and Social Media; monitored web analytics (Google Search Console, Google Analytics).

Executive SEO & Content Writer - Digital Marketing at Rightful Labs

January 1, 2021 - November 1, 2021

Proofread and optimized SEO-friendly content; created engaging content for website, apps, and social media; monitored redirects, clicks, bounce rates; developed editorial materials (blog posts); planned and executed On-Page and Off-Page SEO; performed competitor analysis and keyword research; contributed to CSR initiative; prepared outreach copy and presentations; worked with WordPress CMS.

Social Media Manager - Digital Marketing at SS LocalLive

April 1, 2020 - June 1, 2020

Analyzed market data to target audiences; developed strategic social media plans for Instagram, YouTube, Twitter, and Facebook; ensured brand consistency across digital advertising and marketing platforms; served as main point of contact for clients; monitored accounts and responded to inquiries; tracked website analytics and reported findings; collaborated with contributors to optimize; identified trends via competitor activity.

Copy Editor at SS LocalLive

December 1, 2018 - June 1, 2020

Wrote and edited copy for news; collaborated with Daily Hunt; assisted in audio editing, video editing, and copy editing for the news.