Hi, I’m Anshita Bansal, a London-based founder and creative leader who builds growth-driven brands and creative studios. Over the past decade, I’ve led cross-functional teams, shaped agency strategy, and collaborated with startups, scale-ups, and enterprises across retail, fashion & beauty, AI, sustainability, and real estate to deliver measurable results. I thrive at the intersection of creativity and data, designing growth playbooks, optimizing paid and organic channels, and producing compelling content that resonates with audiences. I love turning ambitious goals into clear plans and guiding teams to execute with excellence.…

Anshita

Hi, I’m Anshita Bansal, a London-based founder and creative leader who builds growth-driven brands and creative studios. Over the past decade, I’ve led cross-functional teams, shaped agency strategy, and collaborated with startups, scale-ups, and enterprises across retail, fashion & beauty, AI, sustainability, and real estate to deliver measurable results. I thrive at the intersection of creativity and data, designing growth playbooks, optimizing paid and organic channels, and producing compelling content that resonates with audiences. I love turning ambitious goals into clear plans and guiding teams to execute with excellence.…

Available to hire

Hi, I’m Anshita Bansal, a London-based founder and creative leader who builds growth-driven brands and creative studios. Over the past decade, I’ve led cross-functional teams, shaped agency strategy, and collaborated with startups, scale-ups, and enterprises across retail, fashion & beauty, AI, sustainability, and real estate to deliver measurable results.
I thrive at the intersection of creativity and data, designing growth playbooks, optimizing paid and organic channels, and producing compelling content that resonates with audiences. I love turning ambitious goals into clear plans and guiding teams to execute with excellence.

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Language

English
Fluent
Hindi
Fluent
French
Beginner
Spanish; Castilian
Beginner
Korean
Beginner

Work Experience

Founder & Creative Director at Squared Pegs
August 1, 2023 - Present
Founded and scaled a creative agency, shaping the strategic direction and leading cross-functional teams. Built a high-performing creative workforce and managed relationships with 60+ contractors globally within the first three months. Negotiated and secured contracts with a diverse portfolio of clients, primarily early-stage startups, and crafted comprehensive briefs to guide impactful branded content across organic and paid channels.
Marketing Manager at Outfly
July 1, 2022 - August 1, 2023
Founder/Creative Director focusing on strategy, implementation, and optimization of paid ads across all platforms for the agency and its clients, driving historically low CPCs and strong ROIs. Planned and executed CRM strategies using tools like HubSpot, Active Campaign, and Zapier, with monthly analytics to inform decisions and optimize campaigns.
Marketing Analyst at Shop Circle
January 1, 2022 - July 1, 2022
Strategized and executed paid marketing campaigns across major digital platforms for a SaaS marketplace. Achieved a 57% lift in CTR and a 30.7% increase in conversion rate within two weeks; implemented tracking, attribution, and optimization workflows to improve ROAS by 16% in a month. Led content strategy for apps and contributed to SEO improvements.
Freelance Digital Marketing Consultant at Freelance
November 1, 2019 - Present
Collaborated with seed-stage and growth-stage startups worldwide to create tailored digital marketing strategies, including social media management, SEO optimization, content creation, performance marketing, website optimization, data analytics, and attribution modeling.
Copywriter & Content Creator at Freelance
March 1, 2015 - Present
Delivered 12+ projects annually across content writing, SEO optimization, backlinking, and website content optimization. Created blog posts, social content, and brand-aligned copy; contributed to knowledge leadership and content strategy for client brands.

Education

Master in Management (MiM) - Programme Grande École, Specialisations: Go-To Market, Digital Marketing Strategy, Creative Entrepreneurship at ESCP Business School
September 1, 2020 - April 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Software & Internet, Real Estate & Construction, Media & Entertainment, Professional Services, Travel & Hospitality, Wholesale & Distribution, Manufacturing, Other