Anshik Soni
Hi, I’m Anshik Soni, a social media marketing and content creation professional based in Varanasi, India.
About
Hi, I’m Anshik Soni, a social media marketing and content creation professional based in Varanasi, India. I manage Instagram content end-to-end—from content planning and caption/hook writing to publishing, community engagement, and performance analysis—to help independent creators and brands grow with consistent, trend-aware storytelling.
With 1.5+ years of hands-on experience, I research what audiences engage with, build content calendars around content pillars, and optimize posts using key metrics like reach, impressions, engagement, shares, and follower growth. I’m also skilled in carousel and Reels creation, crafting brand-consistent visuals and copy, and continuously improving strategy based on data.
- 1 year's experience
- Joined September 2026
Languages
- EnglishIntermediate
- HindiAdvanced
Industry experience
- Media & Entertainment
- Education
Work experience
Managed the end-to-end social media presence for an independent book-focused content platform. Developed content pillars and calendars based on audience interests, content trends, platform behavior, and brand direction. Created and published Instagram carousels, static posts, Reels, captions, hooks, and calls-to-action while maintaining consistent brand voice and visual identity. Conducted audience and competitor research to find relevant topics, trends, themes, authors, and content opportunities. Tracked and analyzed metrics including reach, impressions, engagement, shares, views, and follower growth to evaluate performance. Reviewed high- and under-performing content to identify audience response patterns and refine future topics, formats, and creative approaches.
Education
Certifications and awards
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