12+ years in digital marketing. Agency and in-house. India, UAE, and Europe.
Most recently VP Digital at Havas Group, leading international accounts with media budgets exceeding $4M. Built teams from 4 to 20+ people. Drove $25M+ in attributable GMV across D2C, B2B tech, healthcare, and consumer brands.
I’ve led the full spectrum - from brand strategy and positioning through to performance execution. Written pitches that won accounts, built GTM plans for market entries, developed brand architectures for companies figuring out who they are, and then stayed to make sure the media spend actually delivered.
That range matters. I can sit in a room debating positioning with founders, then move to fixing a broken campaign structure the same afternoon. Most marketers live on one side or the other. I’ve had to do both, repeatedly.
What I bring: marketing strategy and planning, brand development and positioning, pitch development, GTM and launch planning, performance marketing architecture, team building and training, and the kind of structured problem-solving that comes from years of fixing inherited messes.
Open to consulting, fractional leadership, strategic projects, and brands that need someone who can think and execute.
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