12+ years in digital marketing. Agency and in-house. India, UAE, and Europe. Most recently VP Digital at Havas Group, leading international accounts with media budgets exceeding $4M. Built teams from 4 to 20+ people. Drove $25M+ in attributable GMV across D2C, B2B tech, healthcare, and consumer brands. I've led the full spectrum - from brand strategy and positioning through to performance execution. Written pitches that won accounts, built GTM plans for market entries, developed brand architectures for companies figuring out who they are, and then stayed to make sure the media spend actually delivered. That range matters. I can sit in a room debating positioning with founders, then move to fixing a broken campaign structure the same afternoon. Most marketers live on one side or the other. I've had to do both, repeatedly. What I bring: marketing strategy and planning, brand development and positioning, pitch development, GTM and launch planning, performance marketing architecture, team building and training, and the kind of structured problem-solving that comes from years of fixing inherited messes. Open to consulting, fractional leadership, strategic projects, and brands that need someone who can think and execute.

Anshul Sinha

12+ years in digital marketing. Agency and in-house. India, UAE, and Europe. Most recently VP Digital at Havas Group, leading international accounts with media budgets exceeding $4M. Built teams from 4 to 20+ people. Drove $25M+ in attributable GMV across D2C, B2B tech, healthcare, and consumer brands. I've led the full spectrum - from brand strategy and positioning through to performance execution. Written pitches that won accounts, built GTM plans for market entries, developed brand architectures for companies figuring out who they are, and then stayed to make sure the media spend actually delivered. That range matters. I can sit in a room debating positioning with founders, then move to fixing a broken campaign structure the same afternoon. Most marketers live on one side or the other. I've had to do both, repeatedly. What I bring: marketing strategy and planning, brand development and positioning, pitch development, GTM and launch planning, performance marketing architecture, team building and training, and the kind of structured problem-solving that comes from years of fixing inherited messes. Open to consulting, fractional leadership, strategic projects, and brands that need someone who can think and execute.

Available to hire

12+ years in digital marketing. Agency and in-house. India, UAE, and Europe.
Most recently VP Digital at Havas Group, leading international accounts with media budgets exceeding $4M. Built teams from 4 to 20+ people. Drove $25M+ in attributable GMV across D2C, B2B tech, healthcare, and consumer brands.
I’ve led the full spectrum - from brand strategy and positioning through to performance execution. Written pitches that won accounts, built GTM plans for market entries, developed brand architectures for companies figuring out who they are, and then stayed to make sure the media spend actually delivered.
That range matters. I can sit in a room debating positioning with founders, then move to fixing a broken campaign structure the same afternoon. Most marketers live on one side or the other. I’ve had to do both, repeatedly.
What I bring: marketing strategy and planning, brand development and positioning, pitch development, GTM and launch planning, performance marketing architecture, team building and training, and the kind of structured problem-solving that comes from years of fixing inherited messes.
Open to consulting, fractional leadership, strategic projects, and brands that need someone who can think and execute.

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Language

English
Fluent
Hindi
Advanced
Bengali
Advanced
Hungarian
Advanced
Swedish
Intermediate

Work Experience

Head of Performance at Lyve Group
May 1, 2022 - September 30, 2023
Pioneered and launched a new Brand Strategy consulting practice, securing 100+ SMB clients and generating approximately $500K in new service revenue in its first year. Directed a 20+ person cross-functional digital team (Performance, SEO, Content, Social), improving productivity by implementing an Agile marketing framework. Architected and scaled a strategic partner network of 40+ vendors across technology, media, and creative, reducing project outsourcing costs by 20% and expanding agency service capabilities. Led the lead generation funnel for the BD team, helping generate 100+ leads monthly for Marketing, Strategy, Web & Video Production units, driving net revenue around $200,000 year-to-date. Managed a pipeline of over $3M in annual performance marketing budgets, delivering an average of $1M+ in monthly GMV for top-tier SMB clients at ~3.5x ROAS. Led a 10-person team to generate ~300 high-intent SQLs per month for restaurant and ecommerce clients, achieving a 5% conversion rate.
Winner, Nestlé Group Hackathon & Talent Acquisition Platform Initiative at Nestlé Group Hackathon
February 1, 2019 - March 31, 2019
Awarded for outstanding pitch and contribution to a talent acquisition platform concept; demonstrated cross-functional collaboration and ability to translate marketing insights into product/partner opportunities.
Head of Performance at Rad Yes, Lyve Group
May 1, 2022 - September 1, 2023
Led performance marketing and brand strategy; launched a new Brand Strategy consulting practice serving 100+ SMB clients; spearheaded expansion into 6 international markets; built and scaled a 20+ person cross-functional team; generated $25M+ GMV and contributed $500K in new service revenue in the first year; blended digital and offline tactics to drive growth.
Marketing Lead at The Cloud Food Ecosystem
October 1, 2023 - Present
Owned a $4M+ annual marketing P&L, driving $25M+ in annual GMV at a 6.25x MER, with a 15% YoY improvement.

Education

Bachelor of Laws (LLB) at MS Ramaiah College of Law
August 1, 2010 - July 31, 2014
BA in Communications & Media Studies at Budapest Metropolitan University
January 11, 2030 - January 10, 2026
Bachelor of Laws at MS Ramaiah College of Law
August 1, 2010 - July 1, 2014

Qualifications

Bachelor of Laws (LLB)
August 1, 2010 - July 31, 2014

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality, Other